What I’m talking about here is the Youth Card, an EMS co-branded credit card. This time, the Postal Savings Bank EMS co-branded credit card cooperates with NetEase, a hot-selling marketing machine that is popular among young people. Based on the powerful credit card functions and rights, it hopes to shorten the psychological distance with young people and sneak into their daily lives. Life begins, occupying the mind and grabbing the wallet.

1. In 2019, the Postal Savings Bank of China launched a new Postal Savings Bank EMS co-branded credit card, hoping to enter the young people's market. The competition in the personal consumer finance market is becoming increasingly fierce and diverse. Not only are various credit card brands striving to please young people through various "co-branding" and "limited editions", personal consumption on the mobile terminal has gradually become a new trend and preference. Today, more and more people have more than one credit card in their wallets, and even more and more young people no longer carry wallets when going out. In an increasingly rational and cautious consumption environment, it is not easy to squeeze a new credit card into the wallet. It's easy. In addition to solid rational selling points, it also requires precise emotional sensitivity.

2. There are two core selling points for the Postal Savings Bank EMS co-branded credit card withdrawal. The first is the equivalence point in the category: using a credit card makes it easier to buy what you want, and the second is the card’s exclusive Different selling points: automatically become a member of the China Post overseas shopping platform, EMS delivery discounts, instant payment discounts on the NetEase Kaola platform, etc. Many benefits make it easier to shop around the world. This creativity cleverly connects the two with "transshipment" to experience tomorrow's life in advance, allowing life to "transfer" smoothly. Overseas shopping services are discounted and convenient, and you can enjoy easier "transshipment" services.

3. Postal Savings Bank Youth Card is Postal Savings Bank’s first IC credit card with the theme of “youth”. It is divided into men’s cards and women’s cards. Everyone has a period of youthful years that cannot be erased. The Youth Card keeps memories on the card face, holds love, friendship and dreams in the hand, and speaks for the young group, making it not only a credit card, but also a credit card. Represents a personalized life proposition and self-label. The card uses a short and powerful youth motto, which directly cuts into the consumer psychology of the younger generation and expresses the concerns of young men and women. The overall design of the card surface is gorgeous and lively, using free words and interspersed combinations of young people's favorite things to express the hobbies, stories and lifestyles of today's young people.