The anniversary is a happy day. In the celebration of the first anniversary, there are usually activities, and it is necessary to have an activity planning plan when holding the activities. So, do you know how to write the annual celebration plan of beauty salons? The following is the planning of the anniversary celebration of the beauty salon that I carefully collected. Let me share it with you and enjoy it.

1

Nowadays, consumers have become very rational. The era of "once an activity is held, business will be done" is gone forever. There is no substantive promotion action, and it is often "promoting but not selling". According to the information provided by your store, you should already have a certain customer base and have done many activities before. Therefore, we believe that ordinary ways of buying gifts or discounting (for example, adding 3% to the recharge of membership cards in the past) can't really impress consumption, otherwise the customers with treatment cards will not delay to change their membership cards.

the following are some suggestions from the perspective of customer psychology and social customs based on our years of experience in planning promotional activities for enterprises. Your store can choose some suggestions to operate according to the actual situation, or package them.

1. learn from the credit card master and vice card system, and implement the "member registered card" mode

The method is that each membership card can handle one registered card as long as it is charged with a denomination of 1% of the recharge amount of the membership card, and each membership card can handle up to 5 registered cards. Holders of registered cards can enjoy the same treatment as members, but the number of consumption or effective time is directly proportional to the face value. Registered cards can be recharged or overdrawn, and the overdraft limit does not exceed 1% of the face value. The overdraft limit is borne by the main card holder, and the beauty shop informs the main card holder to recharge before the value reaches the critical limit according to the consumption amount of the main card and the sum of all overdraft limits, otherwise the use will be suspended.

The advantage of this method is that your members can give away their beauty membership cards as gifts (different from the borrowing of membership cards in the process of use, because it is "borrowing" and "giving", which makes a big difference in interpersonal relationships). You can increase the cash flow and expand the number of associate members at the same time, which is particularly useful for those customers who think that their consumption needs are limited but need to improve their interpersonal relationships. For example, people who use treatment cards will increase their interest in changing to membership cards, and old members will also bring.

Second, promote the mode of "women spend money, men spend money"

It is an undeniable fact that the wealth in today's society is still in the hands of men, and they are often willing to pay for the women they care about or care about, especially for women's beauty.

your store can promote the membership card as a gift from men to their favorite women (of course, this item must be properly packaged and publicized), which will expand the customer base and cash flow, and you will find that this new customer base is easier to pay for than women as long as the salespeople and methods are suitable.

Third, horizontal alliances, joint promotion

is to unite the clothing, leather bags, shoes, hats, cosmetics and other industries related to customers' consumption, and select a suitable one in each industry to form a business alliance (not too far away from the current two beauty salons). As long as customers become members of one of them, they are members of all members of the entire alliance, enjoying all the benefits provided by alliance members, similar to various bank credit cards.

this can * * * enjoy the customer resources, expand the prospective customer base, reduce the promotion cost and enhance the popularity of the beauty shop in the long run. This method is not novel, but it is effective in many cities and industries, and different people will have different characteristics.

Fourth, use the conference marketing model for reference to promote in-store products such as membership cards through free training and networking activities.

You can often hold some free training seminars or networking activities such as beauty, housekeeping and children's education in your two stores, and start to mobilize old members to lead relatives and friends to participate, gradually expand the scope, form word-of-mouth communication, and naturally promote the brand concept of the in-store and your beauty shop during the activities, so as to expand the new customer base and enhance the popularity of the beauty shop.

none of the above methods need huge advertising investment, and what is more important is customer communication and long-term persistence. Of course, it can be carried out more quickly and effectively with the opportunity of celebration and proper publicity. I believe that your store has enough experience to operate the advertising mode and storefront activities, so I won't go into details here.

planning for the anniversary celebration of beauty salons 2

1. Theme of the National Day promotion program of beauty salons: "Colorful National Day, surprise and discount will be delivered first"

2. Date of the National Day promotion program of beauty salons: September 3th-October 8th

3. Purpose of the National Day promotion program of beauty salons:

1. Improve and enhance the image of beauty salons and increase their popularity.

2. Expand business circle and develop more customers.

3. Stabilize customers and improve customer loyalty.

4. Stimulate the turnover and increase the per capita consumption quota of customers.

Fourth, the contents of the National Day promotion activities of beauty salons

1. Free gifts: During the activities, the top 6 customers will be given a free experience of beauty projects worth 288 yuan, plus some small gifts; In addition, every day, the top 1 customers get a vip card for 888, which can enjoy the membership service for life, and also send a set of beauty and skin care products worth 488 yuan. The opportunity should not be missed!

2. deluxe spa package for two: during the 11th holiday, I believe many couples plan to travel to some scenic spots or go home for the holidays, but a few couples will stay. At this time, the beauty salon might as well create a luxurious spa for these couples to enjoy for two, so that they can enjoy the same treatment at an affordable price.

3. "1+1" joint promotion: The National Day holiday has driven the consumption of major shopping malls and cinemas, and at the same time, many business-minded merchants will join some shopping malls or cinemas to engage in joint promotion, so here, beauty salons can also join some cinemas during the National Day holiday to launch a ticket for the latest movie if they spend over 388 yuan in the beauty salon; At the same time, you can also join some well-known clothing stores to introduce that you can enjoy a care of 288 yuan in a beauty salon if you spend all your money in 5 yuan.

V. Matters needing attention in the National Day promotion program of beauty salons

1. The beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy.

2. The publicity of activities can be spread by hanging banners (or _ display stands) at the store door, distributing activity leaflets, and calling old customers.

3. Make the sales target of the activity, and divide it into corresponding tasks for beauticians (beauty consultants), and reward them according to the achievement rate after the activity.

4. Prepare marketing words in advance so as to deal with all kinds of questions raised by customers.

beauty salon anniversary celebration planning 3

theme: give back to old customers and welcome new customers; (tentative)

Activity time: one month;

venue: in the beauty shop;

Activity content:

1. The theme card of "Friendship" is freshly baked;

2. Change the treatment card into a friendship card and the membership card into a friendship card;

3. If you bring a friend to recharge, you will be given a certain percentage of the original price.

Details of the event:

1. If the original member brings a friend to the store to handle the membership business, both of them will enjoy "4% of the original price for the recharge"; Recycle the original membership card and replace it with a "friendship" theme card for free (the balance of the original card is transferred to a new card), and new members will give it away for free; After recharging, the amount on the card should be more than 3,5 yuan (excluding the balance, that is, the minimum recharge amount per person is 2,5 yuan); Two people need to handle it at the same time.

2. If the original member brings two friends to the store to handle the membership business, all three of them will enjoy "5% of the original price for the recharge"; Recycle the original membership card and replace it with a "friendship" theme card for free (the balance of the original card is transferred to a new card), and new members will give it away for free; After recharging, the amount on the card should be more than 3, yuan (excluding the balance, that is, the minimum recharge amount per person is 2, yuan); Three people need to handle it at the same time.

3. If the original customer who holds the treatment card brings a friend to the store to handle the membership business, both of them will enjoy the "original price consumption of 3% of the recharge amount"; Recycle the original customer's treatment card and replace it with a "friendship" theme card for free (the balance of the original card is transferred to a new card), and new members will give it away for free; After recharging, the amount on the card should be more than 3, yuan (excluding the balance, that is, the minimum recharge amount per person is 2,3 yuan); Two people need to handle it at the same time.

4. The original customer who holds the treatment card brings two friends to the store to handle the membership business, and both of them enjoy the "original price consumption of 4% of the recharge amount"; Recycle the original customer's treatment card and replace it with a "friendship" theme card for free (the balance of the original card is transferred to a new card), and new members will give it away for free; After recharging, the amount on the card should be more than 3, yuan (excluding the balance, that is, the minimum recharge amount per person is 2,1 yuan); Three people need to handle it at the same time.

5. A single original member can get a 2% discount for recharging business. After recharging, the amount on the card should be more than 3, yuan (excluding the balance, that is, the minimum recharging amount is 2,5 yuan); Free replacement of friendship theme cards.

6. A single customer (including an old customer with a treatment card) will get a 1% discount on membership business. After recharging, the amount on the card should be more than 3, yuan (excluding the balance, that is, the minimum recharge amount is 2,7 yuan); Free replacement of friendship theme cards.

Budget for single store activities:

It is estimated that 5% of the 1 original members of the single store will participate in this activity, and 5% of the 1 treatment card customers will participate in this activity. Personal business is not included in the budget. Due to incomplete information, the short-term and long-term costs of enterprises are ignored.

1. 3% original members bring one person:

3_2_25=15 yuan

2. 2% original members bring two people:

2_3_2=12 yuan

3. 2% course of treatment: 2 _ 3 _ 21 = 126, (yuan)

Total income of a single store: 534, (yuan)

Activity form:

The activity form is mainly sales promotion, and the creativity should be mainly reflected in the "theme card" and the entertainment of the activity; Mainly to attract new and old customers by promotion, and various forms of publicity and promotion in the early stage of the event will make the event more popular.

I believe that your company already has a certain position in customers' minds, and your target consumer group is middle-and high-income people. The promotion of member recharge can effectively attract the target consumers and develop more potential consumption

The planning of the annual celebration of beauty salons 4

First, everyone has a love for beauty. Love of beauty is a woman's nature. How can we become a beautiful woman? On the occasion of the second anniversary of its opening, Beijing Beauty Salon specially launched activities related to beauty. Let a woman who loves beauty be beautiful from her heart.

second, the activity target cash target: each store is a membership card of 3, hope treatment cards to attract some new guests to join

third, the beauty of the activity theme starts with "heart"

fourth, the activity schedule (1) the preparation stage of the activity is publicity. The purpose is to let all members and card holders know about this celebration. Promote this celebration through POP posters outside the store. Main items in the preparation stage of the activity: 1. Arrangement of the activity time; 2. Determination of the activity venue; 3. Determination of the list of members to participate; 4. Items needed for the activity

(2) Implementation stage of the activity

1. Activity time: 9: -12: am: 2: pm. 1) What is beauty? 2) What is beauty? 3) How to maintain it? Tell the members from the heart what is beauty. From what aspects should we pay attention to maintenance? This will benefit the members a lot. (The content of beauty knowledge maintenance is chosen by the beauty salon itself, but this content directly determines the future turnover.) 5. Nutritional lunch at noon. 6. During the lunch break, members can exchange their experiences in beauty maintenance. 7. Beauty classes begin at 2 pm. Including action, knowledge and beauty in life. 8. explanation of members' welfare and preferential treatment 9. thank you speech 1. conclusion 6. budget

planning of beauty salon anniversary celebration 5

activity time:

sponsor: Asia-Pacific (China) Co., Ltd.

media

with the help of the twelfth anniversary celebration of our college, around teaching the "Federally Pure Beauty Bay Women Tribe" free of charge, Because this activity fully satisfies the physiology that Pan Bo women want to master a professional skill to make their appearance beautiful, it will inevitably attract more new customers, and achieve the purpose of improving the visibility of our hospital, increasing new customers without changing old customers and expanding product sales.

this activity is divided into three stages, from propaganda in the early stage of the activity, teaching women tribes the secrets of self-improvement and beauty during the activity, to continuous reporting of typical women's effectiveness after the activity, in an all-round way, striving to make our college form an image and the first choice brand among local policy people.

Congratulatory unit: the United States Chunmeiwan Cosmetics Asia-Pacific (Shenzhou) Company, and provides all the gifts worth 1, yuan for the first to third prizes.

1. Purpose of the activity

1. Enhance the local senior and professional reputation of our college;

2. Add new customers and keep old customers;

3. increase product sales;

4. Collect the pictures of generality, and bring up famous people with typical achievements for continuous publicity in the later period;

5. network the information of new and old customers, strengthen emotional communication, facilitate invitations, and provide a foundation for future conference marketing.

II. Policy, Market Positioning and Description

1. Women with high income or a lot of money between the ages of 25 and 45: women who start their own businesses or have high salaries, women whose husbands start their own businesses or have high incomes.

2. Physiological description: I love beauty, save money, be greedy for small things, want to master professional skills to make my appearance beautiful, and have a high interest in ways to make myself beautiful.

3. Policy: Population segmentation and life description:

A. Car owners: (entrepreneurial type) have a house, travel outside during the day, often drive and make ends meet in high-end commercial buildings, often socialize in high-end clubs or cafes, go home at night, and have no discipline in life. Their inner fragility causes them to like to watch emotional TV serials and watch more TV.