How to develop credit card business

1. Credit cards are an important part of the bank card industry. The development of credit cards can promote personal consumption credit, use bank money to meet personal consumption needs in advance, and drive The growth of banks’ personal finance business. At the same time, it will help facilitate people's lives, expand social consumption, and promote social informatization and national economic development. Compared with Western developed countries, due to differences in my country's consumption habits, credit system, and understanding, the development of credit cards in my country has been hindered to a certain extent. The most prominent manifestations are the small scale of card holders, low credit card utilization rate, and especially the very low number of good-faith overdrafts. . How to develop credit card business is a topic that the banking industry needs to study.

2. Cultivate active marketing awareness

3. Over-the-counter marketing Bank front-line staff face a large number of customers handling business at the counter every day, and major commercial banks conduct business every year. From time to time, we offer discounts on different types of credit cards, waive the first-year annual fee or other types of promotions, which provide a lot of marketing space for counter staff. Tellers should be familiar with the relevant supporting documents provided for card application, issues that should be paid attention to when using various credit cards and how to use them, etc. They should highlight marketing products with a focus on profitability and convenience to attract customers. Each grassroots branch of the door-to-door marketing bank should conduct a thorough investigation of enterprises and stores in the area under its jurisdiction, obtain first-hand information, and find out the number of enterprises and stores, their locations, and whether they have opened an account with our bank. On this basis, on, conduct proactive door-to-door marketing. In terms of procedures, the success rate of card application for corporate groups is higher than that of individual letters from society, and they can have a more comprehensive understanding of personal information and have a higher degree of credit. Differential marketing focuses on the bank's VIPs, high-quality fund customers and other high-quality customers, and assigns dedicated personnel to take charge of management. While providing these customers with economic and financial information, investment consulting and other personal financial management, it also actively conducts credit card marketing to provide them with consumption services. Convenience, forming a true "package" service system.

4. Problems in marketing

5. Establishing a personal credit system is a prerequisite for the development of the credit card industry. Due to the lack of this aspect, banks have had to write off a large number of credit card bad debts in recent years. Due to the lack of a complete credit system, in order to reduce risks, card issuing banks must spend a lot of money to investigate personal information, and need to provide many supporting documents and materials, some of which even involve personal privacy, which greatly increases transaction costs. The possible consequence is that people with good credit will think that the benefits brought by credit card services cannot make up for the costs, and therefore withdraw from the credit card market; while some people with poor credit who may attempt to default will try their best to fight for credit lines. The inability to set levels according to needs and the lack of differentiation in services enjoyed by cardholders with different credit levels restrict the current development of the credit card industry. At present, the credit limit management of many domestic card issuers needs to be improved, and they can learn from foreign experience. Foreign card issuers usually do not initially give customers a very high limit. After tracking the customer's repayment behavior and consumption habits, they will adjust the limit based on the customer's actual needs. Improving the quality of card issuance, such as accepting all card applicants, will increase the number of card issuances, but it will not actually produce benefits. After applying for a card, it is often easy to produce sleep cards or cancel cards, which wastes limited resources and increases operating costs. . Domestic credit card revolving credit is poor. Survey data shows that only 2% of customers regularly use revolving credit, and more than 85% of customers repay in full every month. Overdraft interest generated by revolving credit is an important channel for credit card profits. The domestic revolving credit market has potential, provided that banks must strengthen infrastructure construction for risk management. At the same time, banks can target high-income and high-consumption groups as expanded customer groups. Improve the quality of customer service. After a customer successfully applies for a credit card, the bank should have corresponding customer service facilities to provide convenience for customers in the future. Domestic banks do not do this well. At present, credit cards are used to settle consumption payments. Cardholders do not need to enter a password and can pay for consumption with just a signature. Therefore, if the credit card is lost and the cardholder does not report the loss in time, the person who finds the card can imitate the handwriting on the signature strip to sign the purchase order. The method adopted abroad for credit card theft is limited risk liability. If the credit card is stolen and the money on the card is misappropriated after the cardholder reports the loss, the cardholder will not suffer any loss and the bank and store will pay full compensation. Even if the cardholder's money has been misappropriated before reporting the loss, the cardholder only needs to pay $50 to get the money in the card back.

The promotion of each new product must go through a long and exploratory process, and there will be bumps and problems on the road of development. However, as long as we introduce advanced foreign technology and experience, eliminate the rough and select the best, and create marketing channels with our own characteristics, our country's The credit card business will also be accepted and recognized by people like debit cards and achieve great development.

What are the professional promotion methods within the credit card business industry?

1. Branch network

By motivating branch employees and adopting cross-marketing, it is conducive to quickly forming a batch of high-quality large-scale cards with low risk factors. This is what each card-issuing bank does in the early stages of promotion. The main strategies adopted.

2. Professional direct selling promotion

Professional direct selling promotion can be divided into two forms: in-house and outsourcing. The outsourced direct sales strategy is generally suitable for card-issuing banks with a small number of branches and employees.

Bank direct sales is a promotion strategy commonly used by card-issuing banks. It continuously stimulates the subjective initiative of business personnel by establishing a set of relatively strict and meticulous salary assessment systems, training and coaching systems, and team management systems. , calibrate the promotion direction and standardize the operation process to achieve professional, stable and efficient promotion production capacity goals.

3. Online Marketing of "Mouse Cement"

According to CNNIC's 17th survey, the number of Chinese Internet users exceeded 120 million by the end of 2005, and more than 53% of Internet users tried or were willing to do so online. In terms of consumption, more than 60% of Internet users have a monthly income of RMB 2,500 or more. The potential target customer base of the credit card online marketing channel is huge.

4. Thoughts on channel combination strategies

First of all, when promoting credit cards through branch corporate banking and retail banking business marketing systems, attention should be paid to studying the business characteristics of public and private account managers and reaching customer groups With the characteristics of a higher level, cross-marketing and project marketing are the main lines, and it is actively guided to promote mid-to-high-end credit card products such as business cards, platinum cards, and gold cards, with quality first.

Secondly, as a whole, the direct sales channel mainly targets middle and low-end customers. Due to its extensive use of promotion models such as "display publicity" and "unknown visits", it has great influence on credit guidance, market promotions, and market policies. The strongest dependence and sensitivity. At the same time, due to its relatively professional promotion skills, it should focus on promoting theme cards, co-branded cards, etc. with strong product differentiation of the card-issuing bank, with quantity first.

Finally, since there are significant differences in cost structures and levels between online marketing and offline promotion, as the share of online marketing increases, how can we not only leverage the financial cost advantages of online marketing, but also protect The offline promotion channel is not affected, which is a topic that needs to be studied in the online marketing strategy.

Compared with the direct sales promotion marketing model, online credit card marketing has the following advantages:

(1) Breaking the time and space limitations of marketing promotions and significantly improving the marketing radiation and penetration of the card-issuing bank .

(2) Save and optimize marketing costs.

(3) By unifying and standardizing the service image and publicity caliber online, we can solve the problems of false publicity and false promises that have long plagued professional direct sales promotion, improve customer satisfaction, and help enhance the bank's brand.

(4) Compared with offline direct sales promotion, online customer information application for credit cards is the most standardized, which ensures the integrity of the information provided by the applicant to the greatest extent and is more conducive to background credit reporting operations. efficiency and judgment. At the same time, the privacy of personal information provided by customers when applying for credit cards and cases of misappropriation will be effectively controlled and resolved.

(5) Online marketing can effectively reduce the occurrence of "promoter counterfeiting" cases in direct sales business, and can maximize the advantages of IT technology to provide card-issuing banks with more comprehensive and timely detection. Provide substantial help in detecting and discovering promotion risk cases, and mastering risk applications such as "black intermediaries".

How to promote credit cards!

Hello, selling sales cards is difficult, but it is also very simple. The main contradiction is that the high-quality customers that banks care about are relatively mature people who are not so keen on credit cards. The various procedures for applying for a card are very cumbersome for them. People who are keen on applying for cards are relatively young. Generally speaking, the best places to sell credit cards are companies. If you follow a customer closely, you can successfully sell to them in the circle around them. These people's lives and incomes are relatively stable, and they are better customers. Of course, public affairs personnel are better, but public affairs personnel rarely deal with them collectively unless it is a relationship introduction.

There are also steps that can help people minimize the hassle. Such as various certificates. Learn about some risk-free solutions.

Advantages:

1. You can overdraft without deposit and enjoy the interest-free period of 25-56 days. You can repay your loan on time without paying any interest.

2. When shopping, swiping your card is not only safe, hygienic and convenient, but you can also earn points and give gifts.

3. Special merchants with cardholders in the bank can enjoy discounts

4. Accumulate personal credit and add integrity records to your credit files, which will benefit you throughout your life.

Disadvantages:

1. Blind consumption with credit cards is not like paying cash. You spend money one by one. I feel nothing after brushing it. A few numbers lead to blind consumption and money flowing down the drain. However, can you be irrational about what you should buy and what you should not buy?

2. Excessive consumption of laptop installment payments, digital camera installment payments and smartphone installment payments. While enjoying their favorite items in advance, I also have to consider whether my salary will be just a drop in the bucket when I repay the loan next month?

3. High Interest If you cannot take good care of your credit card and cannot repay on time when the final repayment date arrives, the bank will charge a certain interest fee to avoid greater risks. You only have yourself to blame.

4/ Affect personal credit record Long-term malicious default will naturally affect personal credit record and even be blacklisted by the bank. It will be difficult to borrow money from the bank to buy a house or a car in the future - but if you don't ask, you won't manage your money.

What are the tips for promoting credit cards?

Promotion is to sell yourself·that is, the first image! A good beginning is half the success! Successful people are always looking for ways and failed people are always looking for excuses. There is nothing that cannot be done in the world_only Sales for those who can't do it starts with rejection. Prepare solutions in advance.

Seven points for successful marketing:

1. Good attitude, enthusiasm and generosity.

2. Go to work on time.

3. Be prepared.

4. Make the most of every minute.

5. Maintain a mentality and make reasonable adjustments.

6. Maintain an attitude and a clear mind.

7. Control your language and go to work happily.

This is the end of the introduction on how to market credit cards and how to market credit cards. I wonder if you found the information you need?