In order to ensure the smooth and successful conduct of the activity, it is necessary to formulate an activity plan in advance. The activity plan is the specific action implementation details, steps and arrangements formulated for a certain activity. So what issues need to be paid attention to when formulating an activity plan? The following is a bank Dragon Boat Festival planning activity plan that I have compiled for you. I hope it will be helpful to you. Bank Dragon Boat Festival planning activity plan 1

In order to better give back to customers, China xx Bank xx Provincial Branch specially launched the 20xx xx card "Colorful and Gifted" gift plan. Use the xx card to enjoy eight major gifts, and You can enjoy the splendor of spring, summer, autumn and winter, and daily gifts will bring you surprises 365 days a year.

First gift: apply for a card with courtesy

If you successfully apply for the xx credit card during the Dragon Boat Festival in 20xx, you will be given an exquisite gift and the first year annual fee will be waived. If you make 5 purchases in the first year, you will be free of charge. Annual fee for the following year.

Second gift: activation of card points gift

If you apply for a new xx credit card during the Dragon Boat Festival in 20xx, the credit card will be activated and consumed within three months after the card issuance is approved. Once, with no limit on the amount, you will receive 2,000 points as a gift; if you activate and make a purchase once as an old customer, you will receive 1,000 points as a gift.

Triple gifts: Bank card consumption points are rewarded

In the Dragon Boat Festival 20xx, our bank provides various xx cards (xx debit cards, quasi-credit cards, credit cards and various joint names) Card) You will continue to enjoy consumption points rewards for swiping your card. General department stores, hotels, restaurants and other merchants will earn one point for every dollar spent. Wholesale merchants will earn one point for every 100 yuan spent. The maximum single purchase limit for purchases outside the province is 20,000 points. USD accounts will earn 8 points per dollar. Points; no points for collection and payment. At that time, our bank will provide four series of exquisite and fashionable gifts for you to choose from, including Exquisite Women, Tasteful Men, Happy Babies, and Healthy Life, to make your life more quality and memorable.

Quadruple gifts: xx Disney travel gift

In the 20xx Dragon Boat Festival, customers with xx credit cards (including xx cards) can participate in the lottery as long as they spend 20xx yuan or more with their cards. The province will draw 50 winners who will have a free trip to xx amusement park, including a one-day park ticket and round-trip transportation expenses (the winner will be responsible for the transportation expenses to Hangzhou) and two nights of hotel accommodation in xx (two people per room). Swipe your Jinsui credit card and enjoy xx.

Five-fold gift: Cool gift in hot summer

Summer cool drink giveaway! During the Dragon Boat Festival in 20xx, if the credit card consumption reaches 588 yuan, customers can receive a box of refreshing drinks by calling and registering by phone. 3,000 copies will be distributed across the province while supplies last. (Well-known cold food chain stores in various regions provide drink tickets)

Six gifts: Golden Autumn National Day gift

In the 20xx Dragon Boat Festival, if you spend 20xx yuan or more with a credit card, you will get a free gift worth 100 yuan. Yuan travel coupons, 1,000 copies will be distributed across the province; if you spend 20,007 yuan or more with your card, you will receive a 300 Yuan travel coupon, and the province is limited to 500 copies. The first-to-maximum payment will be implemented, and the first-to-first-served basis will be used while supplies last. At the same time, during the Dragon Boat Festival, all xx card purchases will receive double points.

Sevenfold Gifts: Warm and Romantic New Year Gifts

In the 20xx Dragon Boat Festival, Dragon Boat Festival xx joins hands with more than 20 well-known merchants in the province to carry out a free (reduction) activity with credit cards. On the basis of merchant discounts, if you spend 400 or 300 yuan in a single transaction with your credit card, you will get 40 or 30 yuan free. At the same time, if the cumulative consumption amount of a single monthly statement received in January and February 2008 exceeds 2,008 yuan, you will receive an Olympic souvenir as a gift. Each statement is limited to one exchange, first come, first served, while stocks last.

Eightfold Gifts: City Card Consumption Gifts

In 20xx, in addition to enjoying the above multiple major gifts, the Golden Harvest City Card can also be used in more than 3,000 "convenient e-stores" across the province. With the card, you can enjoy consumption discounts, free car washes, fitness and beauty, travel and leisure and other discounts. At the same time, you will also enjoy a series of surprises from Zhejiang Metropolis Network in spring, summer, autumn and winter. The "Golden Harvest Metropolis Card" is the first choice for urban life. Bank Dragon Boat Festival planning activity plan 2

In the Dragon Boat Festival season, according to the consumption categories of xx credit cards---single consumption and installment consumption, as well as existing cooperative merchants, from clothing, food, housing, line, providing customers with all-round one-stop services.

1. Purpose of the event

To bring more consumption conveniences and discounts to xx Bank’s credit card users; to enrich the celebration atmosphere of traditional festivals and stimulate consumption; to use existing resources to mobilize conversation The business potential of the time period; gather the joint force of consumption, mobilize the enthusiasm of the whole people, and bundle consumption in one stop; activity target: existing contracted credit card (including debit card) users in xx city

2. Activity time

From x month x to x month x, 20xx.

3. Event location

xx Bank.

IV. Activity content

(1) Welcome the Dragon Boat Festival and send "new" sentiments

1. Activity content: from x, month x, 20xx to 20xx On x month x day, anyone who applies for a new xx credit card (quasi-credit card, debit card) in 20xx and spends three times with a single card, and each card payment reaches 99 yuan, will receive a Tupperware fashion water bottle. Only one card per card can be obtained during the event.

2. Award redemption process: Award collection location: Counter on the first floor of the Bank Card Center of xx Bank Business Department; Award redemption method: Cardholders need to present a new application for xx credit card in 20xx, POS purchase order, and shopping invoice Go to the designated prize collection location with your valid ID; Prize Redemption Time: After the event, cardholders can go to the designated location to redeem their prizes from x month x, 20xx to x month x, 20xx (holidays excluded).

3. Note: Each card can only be claimed once during the event; the number of prizes is limited, first come, first served, while stocks last.

(2) "The Dragon Boat Festival brings joy to the people, and xx brings blessings to thousands of families"

What should I do if I encounter "money constraints" when purchasing goods during the Dragon Boat Festival? How can xx credit card holders get more money during the holidays? It is convenient to purchase your own desired products. Especially during the Dragon Boat Festival, the temporary limit will be increased for users with good credit records to meet the holiday card payment needs. The temporary quota period ends on x, x, 20xx. If the temporary limit provided by xx cannot meet the user's needs, you can also call the customer service of xx Bank, and the bank will increase the temporary limit value for the user. Bank Dragon Boat Festival planning activity plan 3

1. Activity theme: "Dragon Boat Festival Marketing"

This activity takes "Dragon Boat Festival Marketing" as the theme and aims to target high-end, high-end and mass customers It expresses the bank's sincere desire to share the fruits of hard work and create a better future with them, and spreads the bank's customer-centered business philosophy of personal banking business and is committed to realizing a "win-win" business philosophy between banks and customers. On this basis, each bank can refine the main "selling points" of the event as a subtitle based on the characteristics of the bank's activities.

2. Activity time

During the 20xx Dragon Boat Festival

3. Purpose of the activity

Taking the Mid-Autumn Festival and Dragon Boat Festival as the tipping point, Focusing on individual high-end and high-end customers and cardholders as the key target groups, the main goals are to consolidate and develop customers, promote the use of debit cards, increase intermediary business income such as Speedway fees, and focus on expanding the shopping, tourism, catering, entertainment markets and related market, while expanding the product coverage of the population, promoting customers to use it more frequently and in multiple varieties, and driving the comprehensive development of personal banking business; at the same time, through the launch of the "Dragon Boat Marketing" publicity campaign, our bank's brand social image has been established, and customers' trust in our bank's three personal financial services awareness and experience of first-class services (VIP services, community services, self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.

4. Activity content

The activity mainly includes the following contents:

(1) "Dragon Boat Festival Marketing Products Happy Delivery" discount promotion gift activity.

In order to encourage cardholders to swipe their cards for consumption and paperless payment, promote the rapid growth of various business volumes of bank cards and self-service equipment, while maintaining and improving the competitive advantages of Suhuitong business, and promoting the sustained and rapid development of remittance business , specially carry out the following preferential promotional gift activities:

1. "Dragon Boat Festival Marketing. Self-service gift giving"

(1) During the activity, hold our bank's savings card throughout the province Customers who have paid twice on the self-service equipment can use the payment voucher and deposit and withdrawal voucher to redeem a gift worth 200 yuan at the local business outlet. First come first served while supplies last.

The voucher must be the payment voucher for the same debit card. After the gift is redeemed, our bank will take back the payment voucher.

(2) Customers who sign a payment agreement during the event will receive a gift worth 200 yuan. It will be given as soon as you sign the contract, one per household, first come first served, while supplies last.

Activity gifts are purchased by each bank.

2. "Dragon Boat Festival Marketing. Card Celebration Double Festival"

(1) The annual fee for the year will be waived when applying for a card during the event.

(2) If the card consumption reaches a certain standard, you can go to the local CCB designated location with the consumption transaction POS receipt and bank card to receive gifts of the corresponding standard, while supplies last.

If you spend more than 1,000 yuan (inclusive) by card, you will get a gift worth 100 yuan;

If you spend more than 5,000 yuan (inclusive) with your card, you will get a gift worth 150 yuan;

If you spend more than 10,000 yuan (inclusive) by card, you will get a gift worth 200 yuan;

If you spend more than 20,000 yuan (inclusive) with your card, you will get a gift worth 300 yuan;

Gifts It should fully cater to customers' shopping psychology during the holidays. It is recommended that card purchases below 5,000 yuan include zoo tickets, park tickets, and package tickets for fast food institutions with elegant dining environments such as McDonald's near shopping malls. The details are determined by each bank.

Each bank should actively select 3-4 large shopping malls, high-end hotels, high-end restaurants and other special merchants with large consumption transactions based on the actual local conditions, and provide on-site gifts to customers whose consumption reaches the standard on the day. Increase the buzz of your event.

Since the event lasts for more than a month, each bank should reasonably arrange the rhythm of gift delivery, determine the number of gifts of each grade every day, and the gifts will be delivered while supplies last on that day; at the same time, all banks should actively do a good job in giving gifts to card customers in other places.

3. "Dragon Boat Festival Marketing. Speedy Remittance Discounts"

During the event, Speedy Remittance remittance fees are discounted by 20%.

(2) "Dragon Boat Festival Marketing Products Happy Delivery" outlet retail product display and high-quality service activities.

Carry out "Dragon Boat Festival Marketing. Happy Product Delivery" high-quality services and personal banking product display activities at each business outlet. The main contents of the activity are:

1. The business outlets will hang promotional banners uniformly, post and display marketing activity posters and activity promotion leaflets issued by the provincial branches (recently issued), with novel and rich visuals Infectious and attract customers' attention.

2. Branch tellers should uniformly wear work badges to increase employee affinity and highlight the warm and friendly service image of our employees.

3. During the event, outlets must set up special publicity desks and be equipped with deposit guides, strengthen dynamic promotion, guide customers to use the self-service channels provided by our bank to handle ordinary deposits, withdrawals and payment services, and actively do Good work related to award redemption.

4. Actively carry out high-quality service work at outlets, improve the quality of counter services for Speedway and other businesses, strengthen communication between counter staff and customers, and effectively enhance the service image of outlets.

5. Effectively provide green channel services to customers, provide customers with priority preferential services in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(3) "Dragon Boat Festival Marketing Products Happy Delivery" community activity.

1. Expand the penetration of community marketing, close community relations, and steadily promote community marketing work as planned.

Seize the favorable opportunity of the Mid-Autumn Festival and the Dragon Boat Festival to carry out the "Dragon Boat Festival Marketing. Happy Product Delivery" community marketing campaign, and steadily promote the second phase of community marketing work. Through the close integration of high-quality services at community financial service outlets, outdoor displays, community finance classes, and community publicity by the marketing team, we will comprehensively establish our bank's community service image, strengthen various connections between community financial service outlets and target communities, and close The relationship between outlets and community customers has steadily promoted community marketing work.

2. Combined with the promotion content of the event, determine the target customers of the community, actively expand related business volume, and effectively improve the performance of community marketing operations.

(1) Actively expand Speedway business

The month of xx is the peak period for student enrollment or new student registration. Each bank can carry out marketing activities to enjoy remittance discounts with student ID or admission notice. Attract student customer groups and expand the education community market business; actively carry out community marketing activities for people with a high frequency of remittances in the city, such as business people in commercial communities, migrant workers, etc., to improve the effectiveness of marketing activities; target potential large remittance households As well as national and cross-regional enterprises that need to send wages to other places, each bank can conduct one-to-one marketing through public-private linkage and strive to lead batch remittance services such as wage payment in other places.

(2) Effectively promote the personal savings deposit business

The target communities for personal deposits in xx should be identified as business communities such as campus communities and wholesale markets, and effectively seize student tuition payment and Seasonal characteristics of frequent business exchanges, vigorously attracting savings deposits. Seize the business opportunities when the stock market is closed during the Dragon Boat Festival, focus on marketing "personal notice deposits", seize the opportunity for new students to enroll, focus on marketing "education savings deposits", and pay attention to highlighting our bank's notice deposit assistant finance and education savings in marketing promotions. The innovative advantage of depositing in two installments. During the Dragon Boat Festival, all banks must make arrangements. During the event, each bank must have dedicated personnel on duty to properly handle customer complaints or meet customers' special needs.

(3) Effectively develop personal car loan business and various personal consumer credit businesses

During the event, each bank should conduct business in the car dealership market, home appliance wholesale market, housing decoration market and other business communities. Strengthen the publicity and marketing of automobile consumer credit and various personal consumer credit businesses of our bank. Strengthen marketing efforts for high-end and high-end customers and promote car purchase service cooperation with group customers; at the same time, strengthen communication and cooperation with PICC Property and Casualty Insurance Company and automobile dealers, increase efforts to expand group customer resources, and promote the steady growth of personal auto loan business.

During the event, all banks should speed up the efficiency of business acceptance and approval speed, and strive to provide customers with convenient and efficient services on the basis of standardized operations.

(3) "Dragon Boat Festival Marketing. Happy Product Delivery" activity.

Taking this event as the starting point, we will establish a customer return visit system, understand customer holiday needs, and make full use of the service functions of cooperative units to provide customers with all-round VIP value-added services; at the same time, we will seize the opportunity of high-end customers during the National Day holiday "During this period, there is a favorable opportunity to consider personal or family financial planning issues, and promote personal financial management services to high-end customers to further enhance the attractiveness of LeDangJia financial services. The main contents are:

1. During the event, each bank will send a holiday greeting card uniformly produced by the provincial branch to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are prepared by each bank.

2. Cooperate with high-end cooperative institutions in local catering, entertainment and other industries to provide discounts to customers holding our bank cards during the event; cooperate with airports, stations and other transportation departments to provide VIP services to our customers.

3. During the Dragon Boat Festival, customers will go out more often. All banks should ensure that financial management centers, financial management counters and customer windows are open normally; at the same time, they should organize business outlets, personal loan centers and other operating institutions to effectively implement green channel services for customers. and various priority preferential services to create a good holiday service environment for customers; in addition, we must work closely to strictly implement the "roaming service" standards to ensure that V customers of the head office can receive specialized services across the country and fulfill the brand promise of Letangjia.

5. Activity goals

Through this series of activities, the bank’s personal banking business strives to achieve the following goals in October:

1. Add more than 100 new customers The best level in the same period in history, the customer structure has been improved, and the quality has been further improved;

2. The social popularity and usage rate of the card have been further improved, and the transaction volume of card swiping transactions in that month was higher than that in the same period last year and in September this year. There has been a significant increase, and the proportion of peers has increased compared with September;

3. Speedway’s competitive advantages have been consolidated and improved, promoting sustained and rapid business development, and the increase in fee income has hit a record high in the same period The best level;

4. The transaction volume of self-service equipment deposits and withdrawals and other agency business increased by 10% compared with September.

5. Successfully complete various business indicators.

Bank Dragon Boat Festival planning activity plan 4

1. Activity time

3:00 pm on May 18, 20xx

2. Activity location

XX Hotel

3. Participants

All employees of XX Bank

4. Rules of the game

All employees of XX Bank Divided into four groups, the number of people in each group is basically equal. The person who gets the A is the leader of the group. He stands at the end and is responsible for guessing the word at the end of the game. The order of other group members is decided by the group themselves (the discussion time should not exceed 2 minutes). , if any of them cannot participate, the group will elect a team leader, and the word guessing sequence will be in the order of spades, hearts, clubs, and diamonds. During the game, XXX will be responsible for timing each group. After all the team members in the team have completed the physical transfer of the words, the team leader will guess the word. The timer will stop when the team leader guesses the correct word (the meaning is the same) or decides to give up.

1. Performers are not allowed to use their voices or mouth movements

2. After the performance, members of the team can watch but are not allowed to communicate in any way

3. Waiting team members are not allowed to peek

4. No props are allowed

5. People watching in the audience, whether they have performed or not, can only enjoy themselves and do nothing else< /p>

6. The whole team that violates this rule will be given a reminder

7. Give one minute to prepare

5. Game method

Every A group lines up in a row, standing facing behind. The two colleagues who are performing turn around, take two steps forward to perform, and return to the team after the performance. The performance uses 1 and 2, 2 and 3, 3 and 4. Continue in this way, and so on, until the game is completed, with a maximum time limit of 10 minutes for each group.

6. Winning conditions

When the word guess is successful, the team with the least time will be the winning team;

When all participating groups fail to guess the word correctly, The one with the shortest usage time wins.

7. Violation Determination

1. Two performers are not allowed to talk or lip-sync with each other, and only form performances are allowed;

2. During the performance During the performance, other members of the team are not allowed to look back, turn their bodies to the opposite direction after the performance, and are not allowed to participate in the performance again;

3. If the above situation occurs, it will be considered a foul. .

8. Punishment

Violators will be asked to change their words and start over without stopping the timer. In order to punish the offending team, the difficulty of the words will be increased.

9. Rewards

Zongzi is divided into a variety of different fillings. Members of the winning group will have the right to choose their favorite flavor, and the remaining groups will be distributed.

10. Precautions

1. Equip camera and video camera ---XXX

2. Purchase rice dumplings and bring a steamer ---- XXX/XXX

3. Prepare two cards and distribute them to everyone---XXX

4. Make a list of group members---XXX

5. Timekeeping-- -XXX

6. On-site photography and videography----XXX/XXX/XXX

7. Heating of rice dumplings during the game----XXX