Best Scheme for May Day Activities of Banks (6 articles in common)
In order to ensure the success of the activities, it is often necessary to make an activity plan in advance, which is a written plan for a certain activity. So do you know how to write the activity plan? The following is the best scheme (6 in general) of the May Day activities of the bank that I collected and sorted out. Welcome to share.
the best scheme for the May Day activity of the Bank 1
1. The theme of the activity
"Wonderful and ingenious appearance of the Spring Festival community trip"
2. The activity time
2XX January 5, 12, 19, 26, February 16, 23, March 1 and 8. * * * Count 8 times
III. Form and content of activities
1. Community activities are aimed at the communities around the sub-branch, and marketing activities are carried out in the communities. All staff of the sub-branch plan to spend eight weekends before and after.
2. downtown activities mainly rely on nearby office buildings, supermarkets and entertainment places to carry out publicity.
(1) Put a leaflet on the opening of our bank at the cashier's office of over the rainbow, Suibao, Carrefour, Jusco and other large supermarkets nearby, rent a venue to set up relevant booths, introduce our credit card preferential feedback policy and the powerful functions of easy financial management card, and attract customers to know about Shanghai Pudong Development Bank.
(2) Visit the shops and merchants of surrounding real estate companies, and focus on the personal credit products and preferential policies of the Bank.
IV. Objectives Through this series of activities, the personal banking business of all branches strives to achieve the following objectives
1. Make potential customers around clearly know where the Bank is located, understand the advantages and characteristics of Shanghai Pudong Development Bank and related products, and gradually come to start business in the Bank.
2. Carry out product promotion, seize the opportunity of year-end deposit return, and seize market share. The best scheme for the May Day activity of the bank 2
1. Brief introduction of the partner
No
2. Purpose of the activity
Take May Day as an opportunity to attract customers, interact with community customers, create and feel the community culture of the project, drive new and old customers, improve the popularity of the bank's community banks, attract the attention of customer groups and expand the influence and awareness of community banks.
III. Highlights of the activity
1. Activity content
1. Somatosensory games attract people's attention
In order to attract new and old customers to know and enter our community bank, this game activity is specially held to achieve remarkable results. Arrange a fixed period of time every week to carry out interactive projects of somatosensory games in front of our community bank (or within the scope of our ability). The content of this game is novel and refined, and it also plays a national fitness effect, which will definitely attract passing customers, and these customers must have the customer groups that the Bank is looking for. In addition, customers who participate in somatosensory interactive games need to sign the activity participation details register and leave their phone numbers as the source of customer information of our bank.
2) when customers attract a certain number of people, they can continue to carry out the prize-winning answering session.
visiting customers can not only experience the fun of somatosensory games, but also take part in answering questions with rewards and feedback, and the publicity will surely achieve the expected results.
2. Suggestions for exchanging topics
Suggestions for answering questions first are as follows:
1) When was a bank established?
2) what is the business philosophy of a bank?
3) what are the product specifications of a bank's wealth management products? Questions can be selected for customer needs.
3. Publicity methods
(1) Deliver campaign advertisements in the newspaper boxes around community banks;
(2) Posting advertisements for marketing activities in elevators and bulletin boards in communities around community banks;
(3) Promote the activity information through WeChat;
4. Activity feedback and tracking sales action plan
According to the development of activities, on-site personnel summarize and analyze the customer's answers to questions, and provide targeted services to customers. For customers who participate in game interaction, targeted deep excavation will be carried out after the game is over.
IV. Target customer organization
1. Target customers
Target customers include: customers who come to visit through publicity in communities around community banks, and customers who always bring new customers that day;
2. The customer organization
invited new and old customers to visit our bank on the same day. After a brief understanding, the receptionist conducted diversion guidance, consulted the customers and brought them to the consultation area. The customers who participated in the game took them to the game area for registration. After the start time of the game, the fixed personnel told the game mode and precautions, interactive games and answering games were started. Customers who answered our questions correctly were given exclusive souvenirs of Bohai Bank.
V. Arrangement of time and place
1. Time
Holidays or legal rest days can be used after the opening of the community bank
2. Location
At the gate of the community bank of our bank (or within our capacity)
VI. Expense budget (please list the name, unit price and quantity of each expense in detail, Total price, etc.)
1 Xbox 36 in somatosensory game costs 3, yuan
1 copies of souvenirs -5 yuan (you can use our existing water cups or others)
1 flat-panel TV costs 3, yuan (community banks should have this equipment)
VII. Analysis of expected effects
1. The expected business volume brought by this activity
The business volume cannot be guaranteed. The popularity will definitely increase sharply
2. The expected impact of this activity
The expected impact will leave a deep impression on customers, and at the same time, with the sales of wealth management and savings products, the deposit and business volume of outlets will be greatly increased.
VIII. Personnel arrangement and responsibilities
1. Event planner: 2 people
Responsibilities: Arrange the process distribution such as customer reception and equipment debugging at the site
2. Event coordinator: 3 people
Responsibilities: Receive visiting customers and do a good job in promotion and explanation
3. Event site leader: 1 person
Responsibilities: Responsible.
II. Types of cards to participate in the event
Great Wall series credit cards and Bank of China series credit cards
III. Time of the event
April 3th to May 3rd
IV. Contents of the event
(1) A gift-"Shopping Lottery in Shopping Mall and Supermarket"
During the event, at the designated shopping mall,
Wanya Shopping Mall Standard: You can participate in the shopping mall lucky draw when you spend a single sum of money in 5 yuan on the same day, and five lucky customers will be drawn from the event, each of whom will be rewarded with a shopping voucher in 5 yuan Shopping Mall.
Times Supermarket Standard: You can participate in the lucky draw when you spend a single sum of money in 99 yuan, and each supermarket will draw 5 lucky customers, each of whom will be rewarded with a supermarket coupon worth 1 yuan.
(2) Double Gifts-Winning Gold by swiping a card
During any activity period, you can participate in the lucky draw to win gold (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this activity), and the lucky draw will be held according to the place where the card is issued. The Wujiang prize is set as follows: The best plan for the May Day activities of the bank 4
I. The general theme of the theme activities
"BOC Card presents gifts on May Day, and' Jin' is happy to come to you!"
2. Types of cards to participate in theme activities
Great Wall series credit cards and Bank of China series credit cards
3. Time of theme activities
April 3th to May 3rd
4. Contents of theme activities
(1) A gift-"Shopping Lottery in Shopping Mall and Supermarket"
During the theme activities,
Wanya Shopping Mall Standard: You can participate in the theme activity of shopping mall lottery when you spend a single sum of money in 5 yuan on that day. Five lucky customers will be drawn from the theme activity, and each of them will be rewarded with shopping vouchers in 5 yuan Shopping Mall.
Times Supermarket Standard: You can participate in the lucky draw theme activities when you spend a single sum of money in 99 yuan, and each supermarket will draw 5 lucky customers, each of whom will be rewarded with a supermarket coupon worth 1 yuan.
(2) Double Gifts-Winning Gold with Credit Card Theme Activity
During the theme activity period, you can participate in the theme activity of winning gold with a total consumption of 3, yuan (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this theme activity), and the lottery theme activity will be held according to the place where the card is issued, and the Wujiang prize will be set. The best plan for the May Day activity of the bank 5
I. Activity objectives
In order to thank our customers for their long-term concern and support, and further enhance the market influence of our branch, our branch held the following marketing activities with gratitude, striving to repay customers' trust, striving to enhance customers' value, striving for development with customers and sharing the fruits of creation.
II. Contents of activities
(1) Carry out the theme activity of "Winning the Grand Prize for Deposit, Happiness at the Door"
1. Target audience: all deposit customers of the sub-branch.
2. Activity time: May 1st, 2XX-May 7th, 2xx.
3. Activity rules: During the activity period, any customer who goes to the sub-branch for deposit business of over XXXX yuan will be eligible for a lucky draw. At the end of the activity, 2 lucky customers were selected to win XX goods worth XXXX yuan respectively.
(II) Carry out the theme activity of "Loans like winning prizes, and good luck will come every day"
1. Target audience: all loan customers of the sub-branch.
2. Activity time: May 1st, 2XX-May 7th, 2xx.
3. Activity rules: During the activity, all customers who handle loan business in the sub-branch will be eligible for a lucky draw. At the end of the activity, 2 lucky customers were selected to win XX goods worth XXXX yuan respectively.
(III) Carry out the theme activity of "Surprise and Gift with Electronic Banking"
1. Target audience: all corporate online banking, personal online banking and mobile banking customers of the branch.
2. Activity time: May 1st, 2XX-May 7th, 2xx.
3. Activity rules: During the activity period, firstly, the corporate online banking customers of the sub-branches use corporate online banking to complete more than 5 accounting transactions, and the accumulated amount reaches 1 million yuan before they can participate in the lucky draw. At the end of the activity, 1 lucky customers were selected and given XX goods worth XXXX yuan respectively. Second, the personal online banking customers and mobile banking customers of the sub-branch have completed more than 5 transactions (inclusive) of personal online banking and mobile banking accounts respectively, and each transaction exceeds 2 yuan, so they can participate in the lucky draw, and each of them will receive the following prizes: 2 first prizes (1 personal online banking and 1 mobile banking users), respectively winning XX goods worth XXXX yuan. 5 second prize winners (25 users of personal online banking and 25 users of mobile banking) were given a prepaid phone card of 1 yuan respectively.
iii. Arrangement of activities
After the activities, a lottery will be held in mid-May, which will be conducted under the notarization of the notary department and randomly drawn by the computer. The award-winning information will be announced in the business halls of all branches of the branch, and the prizes will be collected at designated places.
iv. announcement of activities
within one month from the announcement of the winners' list, the customer will be deemed to have given up the prize at the designated place in the future.
V. Promotion of the event
(1) Posters of this marketing activity are posted at all business outlets of this branch, and the information of the activity is scrolled through the LED screen.
(ii) this branch publicized this marketing activity through TV, newspapers and other media.
(iii) All departments and outlets of this branch answer customers' inquiries about this marketing activity. The best scheme for the May Day activity of the bank 6
1. Purpose of the activity
To create a good environment for using credit cards, improve the cardholders' awareness of using credit cards, and cultivate citizens' habit of using credit cards, so that more citizens can enjoy the convenience brought by the new settlement tool of bank cards and facilitate people's lives.
II. Activity time
May 1, 2xx-May 3, 2xx
III. Activity organization
Organizers of this activity are Yizheng Bank Card Work Leading Group Office, Jiangsu Yizheng Rural Cooperative Bank, China Industrial and Commercial Bank Yizheng Sub-branch, China Agricultural Bank Yizheng Sub-branch, China Bank Yizheng Sub-branch, China Construction Bank Yizheng Sub-branch, and China CITIC Bank Yizheng.
IV. Publicity theme
It is safe, healthy and fashionable to brush UnionPay cards.
V. Rules of Activities
From May 1st, 2xx to May 3th, 2xx, all cardholders with UnionPay standard cards with the card number "6" in designated merchants within the jurisdiction of XX have the opportunity to win prizes. The awards are as follows:
1 grand prize, and a trip to South Korea (equivalent prize of 6, yuan)
. There are 9 4 yuan equivalent prizes
second prize, 12 2 yuan equivalent prizes
third prize and 1 yuan equivalent prizes
redemption method: the cardholder will receive the online lottery prize at Yizheng Bank Card Management Office with the purchase slip marked "XX Bank Card Activity X Award" (in the People's Bank of China, No.16 Jiefang West Road, XX), and the telephone number will be consulted. The prize-winning date is from the day after winning the prize to May 1, 2XX-May 3, 2xx. During the prize-winning period, the prize will be awarded at 8: 3-11: 3 am on Monday. Those who fail to receive the prize within the time limit will be regarded as giving up the prize.