In December last year, Pudong Development Bank Credit Card launched the industry’s first in-depth personalized customization service of “change the card face as you like and freely choose the card rights,” allowing cardholders to freely change the card face of their choice and choose the card rights. It has received much attention and praise from users and the market. Recently, the Pudong Development Bank Credit Card’s “change the card face as you like and freely choose the rights” function has been newly upgraded, adhering to the core concept of “user-centered” to comprehensively improve customer experience and allow consumers to enjoy convenient, efficient and high-quality financial services.

According to the reporter’s understanding, this new upgrade of “Card Face Changing” not only provides customers with the service of choosing the card face, but also newly loads the function of customizing rights and interests, realizing the one-click operation of “card application rights”. Convenient experience. In addition, a new card replacement history query function has been added, allowing cardholders to easily view and manage card replacement status; it is worth mentioning that for users who cannot maintain their number and change the card face, we thoughtfully provide automatic verification of the new credit card. Define and select the card number and enjoy the service of customizing the card number. The "Free Selection of Rights and Interests" simultaneously optimizes the user experience. By adding popular personalized labels, users can see clearly at a glance and easily select their favorite rights and interests. At the same time, combined with the rights and interests "shopping cart" model, taking into account the user's usage needs, users can When submitting the application at the end, you can reconfirm, select or change the selected rights, truly achieving a personalized experience upgrade of "anyone, on demand, at any time".

This upgrade of "change the card surface as you like and choose your rights freely" further strengthens the financial service function, allowing users to "change the card surface more freely and experience the upgrade more thoughtfully", while meeting the diverse life needs of cardholders. At the same time, it provides innovative financial service experiences and gradually forms differentiated competitiveness. Cardholder Mr. Li said, "Through 'changing the card face as you like and choosing the rights freely', you can customize the rights and card faces you need and like to create a card that is particularly suitable for you. Pudong Development Credit Card provides users with thoughtful and considerate services." There is more space for active choices, and we hope to bring more surprise experiences through continuous innovation and upgrading. ”

Industry observers pointed out that this upgrade of “changing card faces at will and free choice of rights” has provided a new platform for card users to choose from. While providing cardholders with free choices of card faces and rights, it also attaches great importance to the improvement of customers' experience, further enhancing user satisfaction and favorability of the brand. In recent years, Pudong Development Credit Card has adhered to the service thinking of "user first", always focused on user needs, deeply cultivated product differentiation and service innovation, and penetrated high-quality financial services into customers' different consumption scenarios and every card use link, providing consumers with Provide users with a better card-using experience and richer preferential benefits.