1. Product display
In-station search (search tips, search rules, search success pages, search failure pages and similar recommendations)
navigation (channel navigation, other navigation such as sales ranking, advertising space, recommendation space and text chain. Attribute classification, such as clipping form)
landing page (product list page, product detail page, product activity page)
The access logic here is: a /b/c diverts consumers to relatively personalized pages, and the landing page reflects the core demands and value transfer of merchants, thus completing the first step of call-to-action.
2. content display: the content display is relatively simple, and for pure shopping brands, it includes:
announcement area
help center
forum (if the mall needs to interact with the forum, it needs to be developed by itself, otherwise it can be integrated with discuz for synchronous login)
3. Order confirmation
Order confirmation is a link to help consumers submit order information correctly. Address book, payment method judgment, delivery method, invoice, order marking, calculation of paid amount, etc.)
IV. Payment system
Unlike common imagination, the payment system is not simply equal to the access of third-party payment tools:
External payment system (Alipay interface, Tenpay interface, online banking direct port, credit card installment port)
Internal payment system (account balance) Coupon)
The logical design of the payment system not only needs to consider the occurrence of various extreme situations (such as an order with a gift card first, then points, and finally online banking payment), but also needs to reserve relevant fields needed for financial accounting, and fully consider how to roll back various internal accounts after the order is cancelled.
v. user center? The essence of user center is the dashboard of user self-help function, which generally consists of four parts:
registration &; Login (quick registration, complete registration, polite registration, recommended registration, password retrieval, main station id login, open-id login such as qq, Sina Weibo, etc.)
Order center (historical order status, intermediate order modification, logistics tracking)
Service center (various self-service such as refund application, return application, suggestions and complaints, etc.)
Information management (users) Promotion, crm, order processing, wms, purchasing management, financial management, report management, system setup, 9 modules of wa system
I. Commodities &; Promotion
commodity management (category management, brand management, single product management)
promotion management (activity management and custom activity template management)
In the above module, the most important parts are two parts: the automatic program of batch product generation in single product management and the management of "* * * exclusive" in activity management. The former is used to greatly improve the new speed, while the latter avoids the out-of-control promotion activities.
2. crm ：crm is a management, service and re-marketing system for b2c core resources-members, including the following parts:
member management (adding, deleting, modifying and checking member information and linking to other systems)
user care (edm & related to conditional triggering and manual triggering & SMS&; Ob)
Directed marketing (member grouping and marketing activity management)
Customer service management (there are many contents, which integrate all the functions that need to be interacted between front and back. Please see the picture for details)
Call center (ivr, agent management, statistical report, parameter transmission and window embedding)
It is worth noting that there are mature outsourcing service providers in edm and sms channel, and they usually outsource; The cost of self-development of call center and online customer service is too high, especially the call center system, which is also outsourced at the initial stage of business.
iii. order processing: order processing is the pre-processing link of the order before it officially enters the warehouse department for processing.
order entry (telephone order, online order, external group purchase order, and non-monetary order entry such as gift list)
order review (automatic review and manual review)
rma processing (rma application form and rma processing form)
IV. wms(warehouse management system)
wms has a long process and functional modules. It can be roughly divided into four modules: warehousing management, inventory management, warehousing management and bill management. Four modules
V. Purchasing management
Supplier management (supplier information management, contract invoice management)
Purchase order management (po document management, negative po document management)
Inventory management (inventory inquiry, inventory occupation document and inventory change log)
VI. Financial management.
supplier settlement
channel settlement
distribution settlement
internal settlement
VII. Report management:? Report is the macro performance of b2c business. Theoretically, the kpi of each department should be found from it.
search report (on-site search volume query)
sales report (multi-dimensional sales query, coupon usage, report export)
financial report
customer service report (customer service daily report and agent report), the former reflects the daily interaction with consumers (including normal and abnormal), and the latter assesses the work performance of customer service
warehousing and logistics reports, which are business.
VIII. System Settings: Everyone knows what this piece is for, so I won't say much. It is divided into three parts.
Basic settings (some field values related to the business)
Permission settings (operation permissions and operation records of different accounts)
Other settings
IX. wa system (Web Analytics)
web analytics system, almost all of which are purchased, is rarely self-built. Even if it is self-built, at most, a few simple modules can be made. For actual combat, it is either free ga(google analytics) or expensive omniture.