Stealth consumption refers to businesses selling goods to consumers through some invisible means when selling goods or selling goods in disguise that consumers do not need.

This phenomenon is more obvious during holidays. During holidays, most businesses will launch some promotional activities to attract consumers to spend. Some of these activities hide hidden consumption traps. There are many types of invisible consumption traps, such as merchants’ discount traps, “voucher rebate” traps, “gift-giving” traps, etc. The purpose of these techniques is to make consumers spend more money.

Extended information:

Consumers are not informed of certain hidden fees when opening certain banking services. For example, when applying for a credit card, a certain bank's terms and conditions include "Party B settles in foreign currency." The settlement exchange rate between other currencies and US dollars for consumption and cash withdrawals shall be in accordance with the latest regulations of the international credit card organizations and Party A. Party B agrees to bear all exchange losses, commissions, fees and charges arising therefrom. ”

Among them, the "latest regulations" and "all fees and charges" are very vague, and the card holder automatically loses the opportunity to argue when he successfully becomes a customer. There are also some banks that fail to establish financial product accounts or indicate the expiry date of the product after selling the product. As a result, consumers are unable to understand the product expiration and income status in a timely manner due to the loss of the contract after purchase.

Baidu Encyclopedia-Invisible Consumption Trap