CCV refers to Credit Card Verification, which means credit card verification in Chinese. In daily e-commerce transactions, in order to ensure the security of payment, merchants generally require customers to enter credit card-related information, such as card number, expiration date and CVV code, etc., which will then be verified by the corresponding agency. The CVV code, or Card Verification Value, is a three-digit security code that usually appears behind the signature strip on the back of a credit card. Merchants can check the authenticity of credit cards through the CVV code to avoid fraud.

CPV is the abbreviation of Cost per View, which in Chinese means cost per view. This concept is mainly used in the transaction of online video advertising. Today, online videos have become an indispensable part of digital marketing, and online advertising has also become an important channel for companies to promote products and brands. As an advertising pricing method, CPV theoretically refers to the cost of each time an advertisement is viewed, which is an advertising billing method based on the number of views. This ad format works well for short video ads because the number of people who watch the entire video is very small.

CCV and CPV are both components of finance and marketing in the digital economy era. One is credit card verification and the other is advertising billing method. For ordinary users, in order to ensure the security of personal information, they need to protect their credit card information, check whether the corresponding verification measures are complete at any time, and change their passwords in a timely manner. For enterprises, when advertising, they should choose the most appropriate advertising billing method and advertising platform based on actual needs to achieve the best publicity effect and enhance brand value. Both individuals and companies should view these two concepts rationally and apply them in practice.