Ping An Bank is currently promoting face recognition technology in an all-round way - Ping An Credit Card direct sales team has implemented the full application of PAD application and has promoted it to all branches across the country. In addition, Ping An Orange (Direct Bank) has also launched facial recognition and is conducting pilot projects in five cities including Shenyang, Zhengzhou, Xi'an, Shijiazhuang, and Taiyuan to assist in opening direct bank electronic accounts. Industry insiders pointed out that as an advanced technology, facial recognition not only improves the security and convenience of online applications and further optimizes customer experience, but also symbolizes the transformation of traditional financial institutions using high technology to embrace Internet finance.

According to the relevant person in charge of Ping An Bank, adhering to the professional service concept of complex backend and simplified frontend, face collection is naturally embedded into the existing card business process. When cards are processed, the camera only needs to be pointed at the customer, and the system automatically captures the customer's image. Generally, the entire facial shooting and comparison process can be completed within 5 seconds, without any cumbersome operations on the part of the customer. Combined with the face scoring application in the background, it can quickly lock the true identity of customers based on other credit reporting methods, help more high-quality customers quickly obtain approval results, and bring customers a more efficient approval experience.

Before full-scale promotion, Ping An Bank has conducted multiple comparative tests on this technology to ensure accuracy and customer experience. In the test at the beginning of this year, Ping An Credit Card conducted more than 100 million comparison tests in three days, basically predicting the true accuracy and related data after the launch, and making solid preparations for the final launch. So far, in just 5 months of trial operation, more than 350,000 customers have experienced this new "face scanning" technology when applying for credit cards.

Currently, Ping An Bank Credit Card Center has completed the construction of PC, PAD and mobile application models. Compared with other primary applications of business hall equipment and counter staff instruments in the industry, Ping An Bank's bold innovation fully takes into account the customer experience and the convenience of using service channels. As of the end of November 2015, there were more than 2,000 credit card salesmen in 27 city sub-centers across the country, and 2,370 exhibition PADs had added face recognition links for credit card applications, achieving full channel coverage.

1. Ping An Bank, the full name of Ping An Bank Co., Ltd., is a cross-regional joint-stock commercial bank controlled by Ping An Insurance (Group) Co., Ltd. of China. It is one of the 12 national joint-stock commercial banks in mainland China. 1. It is one of the three major business pillars of Ping An Group and is headquartered in Shenzhen, Guangdong. Its predecessor was Shenzhen Development Bank, which mainly engaged in financial and credit services. On October 20, 2021, Ping An Bank announced that in the third quarter, it achieved a net profit of 11.55 billion yuan, a year-on-year increase of 32.5%; in the first three quarters, it achieved a net profit of 29.135 billion yuan, a year-on-year increase of 30.1%.