Summary and planning are complementary to each other and should be based on the work plan. Planning is always based on summarizing experience. So how to write a credit card marketer’s work summary and 2020 work plan? Here is the credit card marketer’s work summary and 2020 work plan sample I brought to you. I hope you like it!

Article 1: Credit Card Marketing Employee work summary and 2020 work plan sample

As a credit card marketer, you must have confidence, patience, perseverance, master a series of marketing skills, establish an awareness of "service marketing", have plans and steps to the market.

1. First of all, it is necessary to grasp the product, be familiar with the various functions of credit cards, analyze from the customer's perspective, and fully understand and master the professional knowledge of credit cards, so that you can have the confidence to promote it in the market.

2. Face-to-face marketing with customers: This requires certain marketing skills, which we have constantly summarized and improved during our work. First of all, when visiting a customer, you need an attractive and seductive opening statement, a reason that makes the customer willing to communicate with you. It is best to find a breakthrough among people in the unit (who are popular and have a certain amount of power). We can use his influence to help us with marketing and achieve marketing efficiency with twice the result with half the effort. When the breakthrough is opened, we must be good at analyzing customer psychology, making good use of the overall effect and following the trend effect. Generally, customers have a mentality that when a certain customer goes first When applying for a credit card, he still has some doubts in his mind: "Will there be so many benefits to applying for a card? Is it just an impulse on my part?" At this time, he usually encourages other colleagues to apply for a card, because he will feel that the only way is to apply for a card. The more people who apply for cards, the more people can prove that their choice is right. When this kind of atmosphere for applying for cards is stirred up, we must seize the opportunity, make a quick decision, shorten the customer's consideration period, and strive to apply for cards in a large area of ????the unit. At the end of the unit's promotion work, ask them for referrals by the way, so that our customer resources will not be exhausted. The end of one customer's marketing work is also the beginning of another customer's marketing work. Take more shortcuts and fewer detours.

3. In the marketing process, we often encounter different rejections from some customers. At this time, we need to make the most agile response to the customer's rejection, and we must constantly summarize in our daily work to have a well-thought-out plan. , respond calmly and make effective rejection processing. Here are some common customer rejections and responses:

(1) "I have several bank credit cards with me, and I don’t want to apply for any more credit cards." This type of customer usually has a high income and a stable job. This is the goal that all banks strive for, and they also understand some of the practicalities of credit cards. Response: The comparative advantages of our Guangfa card and credit cards of other banks should be highlighted. For example, our interest-free period is the longest, our points are the most favorable, we can shop in interest-free installments, we will receive gifts if we successfully apply for the card, and it is easy to apply for it. , high efficiency and good service. "Without adding any burden to you, we will help you apply for an XX credit card for free. Wouldn't it be great to give you one more choice of cards?"

(2 ), "I usually only use cash, I don't need to apply for a card." This type of customer should focus on introducing the safety and convenience of credit cards, and encourage customers to develop the habit of swiping cards for consumption. Response: "Wouldn't it be great if you apply for our XX credit card, which will bring you a convenient and fast lifestyle, and at the same time enjoy point rewards, free gifts and high-quality services from XX Bank?"

( 3), "Your XX outlets are too few, making repayment inconvenient."

Response: "It is true that we currently have fewer XX outlets, but we are constantly expanding our outlets, and we currently have a variety of methods for repayment. For example, you can apply for a natural life financial card and make bundled automatic repayments. When you After swiping your credit card, our wealth management card will automatically repay the payment on the last day of your credit card's account. You can first earn points from your credit card overdraft consumption and earn interest on the wealth management card without having to worry about missing the final repayment. Period, isn’t this killing two birds with one stone? At the same time, we will also send you a statement every month, so that you can clearly understand your consumption and understand your financial income and expenditure status in a timely manner. ”

In summary, I personally. I feel that no matter what type of customer he is, no matter how many credit cards he has, as long as he has not applied for our GF credit card, he is our target customer. As long as we highlight the advantages of our GF credit card in a targeted manner and understand the latest trends in credit cards of various commercial banks. , with correct guidance, they may become service objects of our Guangfa Credit Card.

Part 2: Credit card salesperson work summary and 2020 work plan sample

1. Carefully organize and improve execution.

Faced with numerous task indicators and complicated and large amounts of business during the peak season, the bank took early action and began to formulate a first-quarter marketing plan in December, determine marketing goals, and go deep into enterprises and institutions to understand customer situations. and demand, thus establishing the bank as the main administrative institution that distributes wages, taking measures to handle bank card business and giving out exquisite gifts during the two major holidays of New Year's Day and Spring Festival, and formulated a plan to use bank cards as a link to bundle marketing deposits and First quarter marketing campaign plans for other products.

2. Decompose task indicators and mobilize the enthusiasm of all employees.

Combining the tasks assigned by the superior bank and the credit card incentive policy, the bank formulated target tasks, decomposed credit cards to each employee, and required employees to apply for 5 credit cards every month during the activity period. Branch leaders went out Door-to-door marketing has set an example, motivating all employees and making everyone take action. In order to improve execution, we increased the intensity of notifications and used daily morning meetings to regularly report on the completion of tasks, creating a good atmosphere of scrambling to do business every day and mobilizing the enthusiasm of all employees. Most people in the activity were The target tasks were exceeded and the overall tasks of the branch were successfully completed.

Third, do a good job in publicity and let customers recognize the product.

At present, some customers are overwhelmed by the numerous products launched by various banks and lack sufficient understanding of the features and functions of various products. The bank has increased its efforts to promote credit cards, and its branches have printed leaflets. , which provides a concise introduction to the functions, opening conditions, charging standards, etc. of credit cards, making it easier for customers to understand and read. Explain to customers one-on-one. Through publicity, customers have a better understanding of credit cards, changed their concepts, and greatly improved the success rate of the bank's credit card marketing.

Fourth, make full use of the system and do a good job in pre-examination of wholesale cards.

The launch of the credit card pre-approval system has given the bank more marketing opportunities. The branch seized this business opportunity, attached great importance to the use of the pre-approval system, designated an account manager to be responsible for this work, and formulated an operating process to clarify the responsibilities of each process. We also use incentive mechanisms to fully mobilize the enthusiasm of tellers, lobby managers and account managers, and use the power of the team to organize marketing. The three-month average marketing success rate during the event reached a high rate, reversing the situation of zero pre-approval marketing.

It is understood that in this marketing activity, the sales department of CCB Qianqi Branch focused on mining customers, mastering customer information, and discovering customer needs in terms of gold marketing. Seize the favorable opportunity to launch a tough battle on individual products. Through the unity and joint efforts of the entire bank, the account transaction volume reached 23.06 million yuan in February.

(As a marketer who has been engaged in marketing for XX Bank Credit Card for nearly a year, I have always believed that in marketing products, we must have: sensitive response ability, knowing how to guess the psychological changes of customers, and understanding of the product. and interpretation, language expression skills, and good psychological quality.

After a year and a half of hard work and struggle, during this more than a year of marketing work, there was joy, sadness, laughter, and joy. Tears, successes and failures, but in a short period of time, I deeply realized that no matter what I do, I must have confidence in myself.

In addition to having enough confidence in yourself, you must be engaged in the marketing industry. In addition to confidence and experience, what is more important is my own mentality. I am a marketer who has just been promoted to the team leader. I feel very honored to have been promoted, but invisible pressure is also coming to me. Yes, but appropriate pressure can give me motivation. I would also like to share it with you here. I believe that many colleagues working in the company also have unique insights and can use them to open up new opportunities for themselves. A whole world!

Part 3: Credit card marketer work summary and 2020 work plan sample

As of the end of x, 20xx, the number of credit cards issued was 535,157, of which the number of RMB card customers was 235,007 accounts, the number of other credit cards issued: 300,150, the branch ranked fourth in the number of submissions, completing 107 of the annual indicators issued by the branch, the internal card general transaction volume was 2,886.62 million yuan, completing 121 of the annual indicators, and the foreign card acquiring transaction volume 1,310.43 million yuan, completing 101 of the full-year target, direct credit card consumption of 3,250.2 million yuan, completing 100 of the full-year target, and intermediary business income of 45.33 million yuan.

This year’s credit card work focuses on strengthening market development. Segment the existing customer groups to further tap customer potential and bring out a group of new customers. By the end of November, the sub-branch had added 166 new special merchants. Last year, the amount of wild card receipts was 916.69 million yuan. , this year is expected to complete the 1.30 million yuan target issued by the branch. The work responsibilities have been clarified and internal control management has been strengthened.

At the beginning of the year, the respective work responsibilities of the branch’s card department staff were adjusted based on the actual situation, and the work responsibilities for the card department customers were adjusted. The managers and back office staff have carried out a more detailed division of labor, and made appropriate adjustments to the credit card business process to achieve both internal and external consideration of credit card work. They must not only do a good job in market expansion, but also provide good guidance and services for the credit card business of the Lu branch. Work. In terms of internal control, we conduct system inspections on the credit card business of various branches every quarter, especially strengthen the inspection of new credit card businesses, and issue business rectification notices to problematic outlets to eliminate risks.

Ideas for credit card work next year

1. Further intensify credit card issuance work, strengthen credit card business training, and try multiple methods and multi-channel card issuance marketing, including polite form filling, special card issuance, project card issuance, etc., and cooperate with branches The personal finance department works closely to effectively increase the proportion of card-holding customers of the branch’s elite wealth management fund, and strives to increase the proportion of VIP customers of the branch using our credit cards from the current 44 to about 65.

2. Strengthen the daily contact and marketing efforts of special merchants. The credit card account manager of the branch must work closely with the branch customers to increase the signing rate of new merchants with our branch. At the same time, the marketing department of the branch will strengthen the information notification work with the credit department, and prepare the entry of special merchant POS machines in advance for the commercial enterprises in the credit project of the branch.

3. Strengthen the training and management of full-time credit card account managers, recruit 2-3 full-time credit card account managers throughout the branch, and include those who are interested in credit card work and are serious and responsible in their work and have a pioneering spirit. The marketing department is engaged in the credit card business and incorporates the performance appraisal of full-time credit card account managers into the branch account manager appraisal platform.

Part 4: Credit card salesperson work summary and 2020 work plan sample

1. Firm confidence, study hard, and strive to improve business skills.

In 20xx, I was assigned to work in the second business department of the company. Since I have been engaged in private business for a long time, I have little involvement in the company's business. I have no customer resources, lack of work experience, and do not understand the credit policy. I feel at a loss. In addition, I was older and in poor health, so I felt that I did not have the confidence to do a good job in public affairs. At that time, I was under great pressure and wanted to give up. Later, with the patient guidance and encouragement of President On the one hand, we study hard business theoretical knowledge and our bank's credit policy, and on the other hand, we strengthen our study of the relevant laws and regulations of our country. In addition, I also took the initiative to learn from old comrades and often went to the approval department for advice. After nearly half a year of hard work, I finally mastered the relevant knowledge of handling business and acquired the business ability to develop customers. It has laid a basic theoretical foundation and certain work experience for market development in the second half of the year.

2. Don’t be afraid of difficulties, work hard, and continuously develop credit customers. In the second half of 20xx, under the leadership of the department head, I often went to various cities to investigate the market and search for customers, regardless of holidays, fatigue, and difficulties, without funds and with my own money, through various channels. , use all relationships to develop credit customers. Under the guidance of the branch's corporate department, risk management department and other departments, through hard work and continuous public relations, we finally successfully developed several customers, such as xxx, etc. In the process of developing customers, I also learned a lot of business knowledge and accumulated a lot of work experience. It has laid a good foundation for the smooth development of all my work in the future.

3. Strengthen management, operate according to regulations, and strictly prevent credit risks. The successful development of credit customers has brought corresponding business benefits to our bank, but the credit risks arising from the handling of these credit businesses also accompany us. It has become an important task in daily work to operate in accordance with our bank's post-loan management methods, handle business according to the requirements of department leaders, and strive to prevent credit risks. To this end, I visit customers regularly and irregularly, go deep into the company, understand customers, investigate the market, strive to be prepared for rainy days, be prepared for danger in times of crisis, and always regard risk prevention as an important task. Especially after June this year, due to the impact of xxx, the business of credit customers developed by our department has been greatly affected. The business has declined sharply, and some have suffered serious losses. The branch attaches great importance to this and has set up a risk investigation team to collect information from key credit companies. In accordance with the leadership arrangements, I actively assisted relevant personnel in on-the-spot investigations to find out the situation. The solid implementation of all this work can gain opportunities and take the initiative in preventing risks. It plays a positive role in protecting the healthy development of our bank's credit business.

4. Work plan for next year: In 20xx, after hard work, although some achievements have been made, there is still a certain gap between the standards of a qualified account manager, and there are also many shortcomings in the work. The scale of customers It is still small, its performance is not very outstanding, the relationship between banks and enterprises needs to be further strengthened, work experience is still lacking, business level needs to be further improved, relevant knowledge needs to continue to be learned, and the ability to prevent business risks needs to be continuously strengthened. In my work next year, I will continue to study hard and work hard. I believe that under the correct leadership of the branch president and with everyone’s enthusiastic help, I will definitely strengthen my confidence, overcome difficulties, keep making progress, work actively, and make more contributions to the healthy development of our bank.

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