In February 2008, Sina spun off its real estate and home furnishing channels, and Leju was born; in June, it launched its first online sales office, becoming the prototype of China’s real estate e-commerce; in July, Sina Real Estate officially changed its name to Sina Leju started independent brand operations.
In June 2009, Sina Leju launched Leju Club to gather high-end home buyers and provide VIP full home purchase and settlement services; in August, it released China's first residential co-branded credit card with Bank of East Asia; in October, E-House (China) Holdings Co., Ltd. merged its CRIC information consulting business with Sina Leju to establish China Real Estate Information Group and successfully listed on NASDAQ in the United States.
In April 2010, Sina Leju Fangshangtong product was officially launched; in May, it reached a strategic cooperation with Baidu, a leading Chinese search service provider, and launched Baidu Leju. Through powerful search engine tools and A professional real estate industry database that provides Chinese Internet users with comprehensive and timely real estate information services and a brand new network experience. In the same year, Baidu's real estate and home furnishing channels were officially launched; in August, in conjunction with Baidu Leju's development of the real estate CPA model, the real estate home furnishing industry's first service hotline "Real Estate Know-How" was launched.
In April 2011, Sina Leju joined hands with SOHO China to complete the first e-commerce real estate auction. Two sets of shops were successfully auctioned online. Real estate marketing has since entered a new era; in June, Leju second-hand housing launched " The "certified housing" product is based on real housing sources, released through the certification of limited and value-for-money real houses, and on the premise of standardized and honest services, it comprehensively promotes efficient transactions in the second-hand housing market; in August, China's first real estate online transaction The launch of the eju real estate e-commerce platform (eju.com) has led the real estate e-commerce industry into an era of standardized operations and opened the real estate e-commerce 1.0 era. At the same time, it launched a service number call center for real estate e-commerce; in November, Leju real estate e-commerce held a large-scale promotion event "House Prices Can Come Again" and joined hands with hundreds of real estate companies to establish the China Real Estate E-commerce Bidding Alliance to exchange pricing power. Homebuyers’ marketing methods detonate the property market.
In April 2012, Leju’s parent company Eju China completed the merger with its subsidiary China Real Estate Information Group, and Leju became a wholly-owned subsidiary of Eju China; in May, Leju Real Estate e-commerce launched The second-generation real estate e-commerce O2O service model opens the real estate e-commerce 2.0 era with epoch-making products such as "Super E-Coupon" and "E-House Network Alliance".
In April 2013, the real estate APP "Pocket Leju" was launched, and formed with "Pocket Broker", "Decoration Money Manager", "Pocket House Book" and "Leju Touch Screen Edition" Leju Real Estate’s mobile solutions create a multi-dimensional and all-round real estate service array; in June, Leju Real Estate E-commerce pioneered the operating concept of separating e-commerce platforms and services, officially launching a new generation of sunshine e-commerce platform E Xintong , ushering in the era of real estate e-commerce 3.0; in November, Leju real estate e-commerce 4.0 was launched, joining hands with CITIC Bank to create China's first real estate financial consumer product "Leju Dai", and launching Yiju co-branded debit cards and credit cards.
In January 2014, Leju Second-hand Housing launched an innovative mobile Internet application product "Fangniujia" for second-hand housing brokers. This product is committed to improving the business effects of the real estate brokerage industry and becoming a unique real estate vertical application product on the mobile phone; in February, Leju real estate e-commerce eju.com changed its domain name to leju.com and officially launched the "Leju Home Buying Network" . Fangniujia carried out the "non-stop delivery of phone bill customers" campaign in 50 cities across the country. In just 4 days, the number of certified users increased to 120,000, accounting for 20% of the total 600,000 agents in the cities where the activity was held. In the same month, Leju Real Estate E-commerce launched the "Leju Mobile E-commerce 1.0 Platform" to develop e-commerce marketing to the mobile terminal, cleverly combine the advantages of e-commerce with the characteristics of mobile Internet, and open up a new blue ocean for real estate e-commerce marketing; March , Leju and Tencent signed a strategic cooperation agreement. The two parties will cooperate to develop WeChat real estate information and O2O e-commerce platform "WeChat Leju", opening up a new world for mobile real estate e-commerce.
On the evening of April 17, China's well-known real estate O2O integrated service platform Leju Holdings Co., Ltd. completed its initial public offering (IPO) and was officially listed on the New York Stock Exchange under the trading code "LEJU".