After the card volume exceeded 50 million, the credit balance of Guangfa Credit Card recently exceeded 300 billion yuan, becoming a member of the "300 billion club". Some of the members who entered this club relied on their large scale, and some relied on market investment regardless of cost. Guangfa Credit Card used technology to obtain a credit balance of 300 billion yuan.
Industry insiders pointed out that the State Council issued the "13th Five-Year National Science and Technology Innovation Plan" last year, proposing to "promote the innovation of science and technology financial products and services and build a national science and technology financial innovation center". Another outlet after that. The competition in the credit card industry in the future will not be about scale or specific businesses, but a competition between financial technologies. The better a bank’s traditional advantages are integrated with new technologies, the more competitive it will be.
Long before the wave of financial technology hit, GF Credit Card had implemented the strategy of rejuvenating its customer base through "finance + technology", and continued to optimize the use of young customers in the Internet era by exploring and applying new technologies. card experience. Nowadays, GF Credit Card and financial technology have become closely related. A series of cutting-edge technologies such as artificial intelligence, biometrics, and cloud computing have been integrated into various businesses of GF Credit Card.
Mobile phones serve as cards, ushering in the era of cardless payment
The essence of credit cards is account management, and cards are only its formal manifestation. GF Credit Card has realized this very early and firmly believes that using technology to manage accounts and provide customers with a convenient and safe card-using experience is the core competitiveness of credit cards.
Entering the era of mobile Internet, GF Credit Card was the first in the industry to experiment with virtual cards and create a cardless payment platform. GF Cardless Payment utilizes mobile payment technology to realize card payment via mobile phone. In terms of convenience, "cardless payment" has been maximized on various mobile phone platforms such as Apple, Samsung, Huawei, Xiaomi, Meizu, etc. It can use quick pass, scan code payment and scanned payment, support small amounts without password, and fully Meet the mobile payment needs of different customers.
For customers, the cardless payment experience requires not only convenience, but also security. GF Credit Card applies token technology in card-less payment, using virtual information to replace the user's original bank card number. Even if "toxic" ones are scanned, there is no fear of personal account information being leaked. In addition, the "Transaction Switch" platform has also been launched, which can turn on or off online transactions and overseas transactions with one click and set transaction limits to protect customers' card security in 360 degrees.
While exploring the application of mobile payment technology, GF also combines smart wearable technology with credit cards and launches the G-Force smart bracelet, extending the technology to public travel, sports, health monitoring, In charity and other scenarios. The G-Force smart bracelet is the industry's first "over-the-air recharge", which enables online recharge for transportation applications anytime and anywhere, eliminating the trouble of queuing and waiting, and providing great convenience for customers' lives and travel.
Young people are pursuing black technology
The pursuit of technological innovation will naturally attract young people who are always concerned about technology and like to try new things. The generation that grew up with the Internet is more accustomed to scenario-based and experiential consumption methods. GF ??Credit Card launched the "Discover Wonderful" APP to use technology to build a scenario-based consumption platform for young people. As the official APP of Guangfa Credit Card, it not only has the function of financial services, but also covers various consumptions of young people such as eating, drinking, playing, having fun, and traveling through sections such as "Credit Card Management", "Life Services", and "Preferential Activities" scene.
The number of users of GF Credit Card’s “Discover Wonderful” APP has exceeded 5 million a year since it was launched, of which more than 70% are young users aged 22-35. In order to further optimize the experience of young users, the "Discover Wonderful" APP continues to use technology to make "subtractions". Traditional registration requires too much information. The "Discover Wonderful" APP only requires a mobile phone number to complete the registration; password login is cumbersome and easy to leak. The "Discover Wonderful" APP uses biometric technology to log in directly through fingerprints and gestures. The innovation of these details fully meets the requirements of young users for “speed” and “convenience”.
The GF Credit Card supported by “black technology” not only gained favor and stickiness from existing young customers, but also attracted the attention of college students. This year, GF Credit Card launched an exclusive credit card for college students - GF Baifaner Card.
This card is a true virtual card. The card can be applied for online and can be used on the same day. Through cooperation with offline merchants and big-name e-commerce companies around universities, it covers various scenarios of university consumption. At a time when regulatory authorities are calling for "regular troops" to enter campuses to provide financial services, GF Credit Card has actively responded to regulatory requirements by taking advantage of its youth strategy.
AI has entered the credit card field in a big way
GF Credit Card continues to explore the combination of technology and business. Taking the current booming artificial intelligence as an example, GF Credit Card has taken the lead in integrating artificial intelligence with customer service, collection and other businesses, using technology to explore the way forward for the industry.
As early as 2015, GF Credit Card took the lead in implementing the "Intelligent Self-Service Voice Collection Project" in the Chinese market. This was the first time that an interactive intelligent project was used in collections. In March 2016, the CCS system (intelligent self-service voice collection system) was officially put into operation, and GF Credit Card became the first bank in China to introduce intelligent self-service voice collection products.
Compared with traditional manual collection, smart collection breaks the limitation that traditional manual methods can only communicate with customers during working hours. It can operate 24 hours a day and is suitable for customers who are abroad or work at night. Provide self-service and realize repayment reminders; on the other hand, the CCS system supports interaction with customers during the call process, allowing customers to grasp necessary information calmly and avoid being embarrassed by words such as "arrears, bill amounts" or being affected by wording or attitude .
In addition, the CCS system can also customize labels for customers to seek the best collection practices for different customer groups - the best call time, intervention time, collection frequency, financial solutions, etc. According to statistics, the number of collection complaints from Guangfa Credit Card in 2016 was about one-tenth of the number of manual service orders in the same period. In the 2017 China Awards Program hosted by the international authoritative media "The Asian Banker", GF Credit Card won the "Best Self-Service Bank Award" for its intelligent self-service voice collection project.
Combining technology and marketing is another major attempt of GF Credit Card. The rich discounts of the signature marketing event "Guangfa Sharing Day" have always been favored by customers. In order to allow customers to quickly find discount merchants, GF Card was the first to use indoor positioning and navigation technology, allowing users to quickly find designated stores in shopping malls with circuitous floors and complex structures. Merchant. Recently, GF Credit Card has been upgraded again, using AR+LBS+Bluetooth technology for indoor navigation for the first time in the industry, allowing users to quickly find target locations in complex environments.
Currently, customers at Guangzhou South Railway Station can search for facilities and navigation in the station (including VIP rooms, service desks, ticket purchase security checkpoints, merchants, restrooms, etc.) by turning on mobile network, Bluetooth, and camera equipment. It can also display surrounding merchants, service points, distances and related preferential information. Real-time navigation combined with AR technology can allow users to find their destinations more intuitively, greatly improving the user experience.
"In the era of financial technology, innovation in technology and business has become the embodiment of the right to speak in the future," said a person from GF Credit Card, who always pays attention to global cutting-edge technology trends and uses emerging technologies to improve the efficiency and customer experience of traditional financial services. , is the development direction that Guangfa Credit Card has been adhering to from the past to the future.