News from Mobile Payment Network: On July 29, the "long-awaited" Huawei P50 series was officially released. What surprised people at the press conference was not only the "image" that the P50 series is proud of. Capabilities", for the payment and financial fields, the newly upgraded Huawei Card is naturally the focus of the industry.

One year later, what upgrades will Huawei Card have?

In April 2020, along with the P40 series, Huawei released Huawei Card at the spring conference of that year. In September of the same year, Huawei Card was officially launched.

Now, it has been more than a year since the release of Huawei Card. What upgrades has Huawei Card brought after product iteration?

1. Consumption cashback upgrade.

Huawei Card's "cashback on consumption" is a major feature of its benefits, and this benefit only supports Huawei Pay (including Huawei Pay online payment, Huawei Pay mobile QuickPass, Huawei Wallet UnionPay II). QR code), now fully supports Huawei Pay/WeChat/Alipay to get cash back for every purchase, with the highest order being free.

Moreover, according to the mobile payment network, this time a new "cash back for rides" benefit has been launched. Using Huawei Card to take the subway through Huawei Pay mobile phone QuickPass also has cash back benefits. In the transportation card section of Huawei Wallet, you can enjoy full discounts by using Huawei Card to recharge your Huawei Pay transportation card.

2. Targeted equity upgrade.

In addition to “cash back”, Huawei Card also has a series of customized rights and interests, including special rights and interests such as Huawei premium application membership VIP, VIP lounge rights, etc., as well as annual fee exemption, flight delay insurance, theft insurance, etc. Brush up on basic rights and interests such as protection insurance.

Now Huawei Card has launched a new "Privilege Edition", launching a variety of targeted benefit packages for different users. For example, there are three self-selected benefit packages: "Mall Privilege Edition", "Game Privilege Edition" and "Car Owner Privilege Edition". Among them, the "Mall Gift Edition" is designed for shopping enthusiasts. New users can enjoy relevant discounts when they sign up for a card and meet the consumption standards in Huawei Mall. There are also exclusive full discount activities for monthly consumption, with a maximum saving of 600 yuan a year; "Game Gift Edition" "Provide value-for-money benefits for game experts, enjoy high cash rebates when recharging games in Huawei Game Center, and create exclusive game cards for people who are interested in spending money; for car lovers, the "Car Owner's Benefit Edition" is the best The partnership covers multiple discounts and privileges such as car washing, maintenance, leasing, etc. The combined discounts are more cost-effective and create a considerate car butler.

3. Personalized upgrade.

Huawei Card has dual card attributes, both digital and physical. The card surface has a flowing light feel and is highly technological and personalized.

According to Mobile Payment Network, services such as self-selection of beautiful numbers and customization of card faces generally require charges in the industry. However, this time Huawei Card has launched a digital credit card card face change/card number customization function. Some card numbers are It’s free. Users can freely change the last four digits of the card number for free.

In addition, Huawei Card, as an exclusive credit card for Huawei mobile phone users, currently supports open applications in nearly 170 cities across the country. However, at this stage, it still only supports CITIC Bank. However, it is understood that new banks will soon support Huawei Card, and the 3% cash back event will also be launched again.

In the current credit card market, co-branded cards focusing on specific areas such as shopping and gaming are very common, and mobile phone manufacturers have also cooperated with banks to launch more personalized credit cards, such as Xiaomi co-branded credit cards and OPPO co-branded credit cards. etc., all provide targeted rights and interests. Huawei has also integrated resources within its own ecosystem and launched a variety of targeted rights combinations for different users, making Huawei Card's targeted rights more competitive.

However, the life cycle of a credit card product is very short. Generally, when the number of cards issued reaches one million levels, it basically stops. This is also a problem faced by most co-branded cards. Product iteration is troublesome, and there is no brand continuity. Huawei is extending the life cycle of Huawei Card by constantly iterating rights and interests. No matter how many card rights there are in the future, they will all belong to one product "Huawei Card", which further highlights the Huawei characteristics of credit card products.

Huawei’s unique Huawei Card is more than just a “credit card”

Over the past year, Huawei and CITIC Bank have not only optimized and upgraded the experience and benefits of Huawei Card. It can be said that Huawei Card has gradually formed an innovative credit card product with Huawei characteristics. But according to the mobile payment network, for the industry and Huawei itself, Huawei Card is more than just a "credit card".

For the industry and partners:

On the one hand, Huawei Card is the result of Huawei’s cooperation with UnionPay and banks. It has established a good cooperation ecosystem with financial institutions, which is conducive to continued expansion. Its own financial technology attributes empower the digital transformation of financial institutions. Financial institutions can rely on Huawei's technological attributes to subvert traditional payment methods and expand their consumer groups; while Huawei can rely on industry synergy to launch innovative financial products and better user experience.

On the other hand, Huawei Card, as an innovative digital credit card product launched by mobile phone manufacturers, provides reference for mobile phone manufacturers and other technology companies in their digital financial services. For the industry, it is relatively common for mobile phone manufacturers and Internet companies to join forces with banks and other financial institutions to launch credit card "co-branded cards", but a digital credit card that fully participates in operations and is compatible with dual electronic cards is extremely innovative.

For Huawei’s own ecosystem:

On the one hand, Huawei Card enriches the wallet functions of Huawei mobile phone users, providing users with unique digital credit card products and rich targeted rights and interests. , increasing experience differentiation, user stickiness and fan effect.

On the other hand, Huawei Card enriches the payment ecosystem of Huawei Wallet, connects with other services to form a closed loop, and creates a digital consumption ecological chain and a full-scenario smart life.

Of course, Huawei Card also faces certain challenges, the most important one being the "user experience" issue. Although traditional co-branded cards have a name, the actual credit card management and use generally need to be solved at the bank. However, Huawei Card is different. It has a dedicated online management entrance that can solve all card usage problems in one stop. This requires Huawei to continuously optimize the UI, interaction, functions, etc. of Huawei Card based on Huawei Wallet to provide users with a more complete experience.

More importantly, Huawei Card is not only one of Huawei Wallet products, but also a small step in Huawei's financial payment ecological layout.