Shenzhen City, Guangdong Province.

CITIC Bank Credit Card Center is a business department established by CITIC Bank in Shenzhen to conduct unified management, centralized operation and independent accounting of credit card business. It is the national headquarters of CITIC Bank’s credit card business and the first branch-level specialized institution. At the end of 2002, it was jointly established in Shenzhen by China CITIC Bank Head Office and CITIC Ka Wah Bank; in December 2007, it was approved by the China Banking Regulatory Commission to become one of the few branch-level credit card franchises in the industry; in February 2008, it was successfully registered in Shenzhen .

Since the card was officially issued at the end of 2003, CITIC Credit Card has always adhered to the "invincible" cost and risk control strategy, adhered to the "customer-centric" approach, constantly innovated products and services, and worked hard to cultivate The operating characteristics and management advantages have promoted the coordinated development of efficiency, quality and scale of the business, and entered a new stage of sustainable and profitable development. In October 2005, CITIC Credit Card issued more than 1 million cards; in December 2006, it achieved breakeven after three years of issuing cards, making it the credit card center in China that achieved profitability in the shortest time and with the least capital investment; in May 2010, CITIC Credit Card The number of cards issued successfully exceeded 10 million; in October 2013, the cumulative number of cards issued by CITIC Credit Card in history exceeded 20 million.

With its strong customer base, high-quality service levels and excellent innovation capabilities, CITIC Credit Card has formed a wide range of influences in the industry and among customers. Its operation, management and services have repeatedly won praise from both inside and outside the industry, and has been awarded the CCCS "World's Best Call Center", Harvard Business Review's "Management Action Gold Award", "Shenzhen Financial Innovation Award" third prize and "The Asian Banker" magazine's "Best Customer Relationship Management Award", "Best Data" "Architecture Award", "China's Best Credit Risk Management Bank", "User Insight Award" of Lingdian People's "Golden Bell Award" and other authoritative awards. Adhering to the corporate spirit of exceeding expectations with heart and creating value with credit, after nine years of development, CITIC Credit Card has now become one of the most competitive and service-capable credit card centers among domestic commercial banks.

The future is already here. CITIC Credit Card will continue to adhere to the "customer-centric" business philosophy, implement the development policy of "product leadership, customer intimacy, channel king, and operational excellence", accelerate the internationalization process of CITIC Credit Card, strive to build a global financial service platform, and strive to Build the best payment and consumer finance brand and become the leader in China's credit card industry.

Adhering to the strategic goal of "building a world-class credit card center", I believe that the future of CITIC Credit Card will be more exciting with the development of the entire Chinese economy!

Reference material: CITIC Bank official website link