Chengxing International was founded in Hong Kong in 1996 and established its Asian headquarters. In 2006, it established Guangzhou Chengxing Marketing Management Co., Ltd., and subsequently established branches in Beijing, Shanghai, Shenzhen and other places. In 2011, it established the United States The branch simultaneously merged and acquired 4 American companies, and was ranked 18th on the annual list of outstanding companies by ASI, the most famous advertising research association in the United States. Currently, Chengxing International has established more than 20 branches around the world and has a global business service network covering North America, Asia-Pacific and Europe. In China, Camxing International has nearly 180 core suppliers, providing partners and customers with the supply and customized services of more than 500 catalog products.
Chengxing International fully utilizes the value of licensed brands in different areas, including promotional channels, retail channels, supply chain production and themed entertainment, and gives products stronger competitive advantages through brand licensing. Since its establishment, Chengxing has successfully operated "Transformers", "Kung Fu Panda", "Tom and Jerry", "Doraemon", "Hello Kitty", "Garfield", "Spider-Man", "Batman", etc. Internationally renowned brand; became the first NBA partner in China; entered the points platform of China Mobile, China Telecom, and China Unicom, becoming one of the main suppliers of the three major operators; cooperated with nearly 10 companies including China Construction Bank, CITIC Bank, and China Merchants Bank Large domestic banks have cooperated to issue customized credit cards such as Doraemon, NBA, Bunny Keith, and Transformers; they have become the main cooperative supplier of PetroChina Kunlun Hospitality.
In 2012, the brand operation of "Team China" in the America's Cup marked the transformation of Chengxing International from a single brand authorization to a full-brand industry chain operation. At the same time, through long-term cooperation with brands, Chengxing International actively introduces international advanced concepts in the fields of planning, design planning, investment development and consulting in the cultural and creative and tourism industries, helping Chinese companies quickly occupy the high end of the value chain and seek to release brands Potential business value. In December 2012, Camshing International signed a contract for the Cartoon Wonderland Theme Park in Sanshui New Town, Guangdong. In April 2013, Camshing International signed a contract for the Zhenjiang Cartoon Wonderland Cultural Creative Experience Park project, which further improved Camshing’s perfect layout in the brand licensing industry chain. . It is because of the development strength of Chengxing International that Xinzhongli Capital Group, a well-known domestic venture capital and equity investment management institution and one of the country's leading independent asset managers, invested 120 million yuan in Chengxing International in May 2012, becoming a The largest single investment in the brand licensing industry.
Rely on brand authorization and operation to help enterprises upgrade their marketing. Chengxing International uses 17 years of experience in brand licensing and promotional product solutions to integrate high-quality brand resources and innovative product designs to add richer brand connotation and richer brand premiums to customers' products and services, realizing the realization of brand and enterprise maximize the benefits.