I will give you a case using bank credit cards as an example.

Customer relationship file management:

The bank has a detailed understanding of customer information when approving credit cards, and the authenticity of the credit card approval information is definitely the first priority! And the bank will have relevant departments to pay attention to the customer's account information. Every credit card transaction and every bill repayment will be monitored by the bank!

Customer care:

Cardholders will definitely receive blessing text messages from the bank on birthdays, New Years, Mid-Autumn Festival and other festivals! Often when free insurance is offered, the staff at the credit card center will call the consumer immediately to confirm. When it sees that consumers use their cards frequently for consumption, the bank will automatically increase the full cash withdrawal limit and credit limit for the cardholder.

Customer satisfaction management:

The bank will give credit card holders the option to choose how to send their bills. The bank will analyze the activity of using the bank's credit card and find out the reasons based on the cardholder's card consumption frequency. There are also often scoring reminders at the bank counter or after the consultation call. In order to obtain cardholders' feedback on service satisfaction

Customer loyalty building:

Each bank's credit card will have points that can be redeemed for gifts. Feedback on cardholders' consumption by exchanging points or points for gifts makes them feel that the credit card points are valuable, which is a disguised form of free secondary consumption! There are also things like interest-free installment payment and cooperation with merchants when shopping in online shopping malls with credit cards, discounts on purchases with our credit cards, etc.

Customer complaint handling:

If you have any questions during card consumption, or are dissatisfied with the gifts redeemed by points, the bank’s customer service call center will patiently and kindly answer the questions to the consumer. Deal with all kinds of problems! The processing rate is quite high. If the answer cannot be answered by normal work and rest, it will be submitted to the expert agent and we will strive to give customers a satisfactory answer as soon as possible! If there must be a problem, bank staff will also follow up with the customer and call back! And there are many ways for banks to handle complaints, including phone calls, online consultations, emails, etc.

Hope this helps!