I have come into contact with this kind of people. They grew up in the mountains. They studied and passed the exams in big cities. After working, they took root in the city. They are also born in the 1980s and only want to be in the best shopping malls. To buy famous brands, my salary is actually only three to four thousand, but I have a house loan, my parents have no income at home, and there are several brothers and sisters who have to pay for it. They are afraid of poverty and hardship, and they want to live the same life as the people in the city, or even live better than them. In the final analysis, this is an inferiority complex, which is difficult to change for a while. You have to instill in him that many of your classmates, friends and colleagues around you are not pursuing famous brands. As long as they are comfortable, fit and handsome, then drag your classmates to follow him. Tell me where the clothes are cheap, good-looking, and of good quality, and you can save a lot of money. At that time, I often took that boy to the foreign trade store. A T-shirt only cost 120, and it was made of good materials and good style.