Flush Simulated Stock Trading Competition

Cash Flow Competition

Bank Financial Products Competition

Financial Examination Lecture

Securities Practitioner Qualification Examination Training

Futures Practitioner Qualification Examination Training

Bank Practitioner Qualification Examination Training

AFP Financial Planner Examination Training

Financial Masters There are many forums

We have done all these activities.

Example:

Southwestern University of Finance and Economics

"Agricultural Bank of China Cup" first personal finance month activity planning

Organizer: Southwestern University of Finance and Economics Party Committee Propaganda and Traditional Warfare Department

*** Youth League Southwestern University of Finance and Economics Committee

Southwestern University of Finance and Economics School of Finance (Proposed)

Organizer: Southwestern University of Finance and Economics Financial Investment Association, Guanghuayuan website

Technical support: College Student Online Website

Sponsor: Agricultural Bank of China Chengdu Branch Qingyang Branch

November 2008

Table of contents

1. Overview------------------------------- 3

2. Activity Introduction---------- ---------- 4

3. Specific arrangements for various activities------------- 5

1. Personal financial plan Design ----------- 6

2. Personal Finance Lecture Series -----------32

3. Financial Management Investment Classics Book reading exchange meeting-36

4. Personal finance special exhibition-----------36

5. Online financial consultation------- --------37

IV. Activity Budget---------------------38

V . Sponsorship Matters---------------------38

Part One Overview

Sponsor: Southwestern University of Finance and Economics Party Committee Publicity United Front Department

*** Youth League Southwestern University of Finance and Economics Committee

Southwestern University of Finance and Economics School of Finance (planned)

Organizer: Southwestern University of Finance and Economics Financial Investment Association

Event time: November 24, 2008 to December 14, 2008

Participants: undergraduates and graduate students with student status at Southwestern University of Finance and Economics

Event location : Southwestern University of Finance and Economics, Guanghua Campus and Liulin Campus

Activity Overview:

In contemporary society, the economy plays an increasingly important role in life. From a small individual family to a large country or the world, the economy has become a factor that affects the whole body. More and more practice shows that on many occasions, IQ and EQ alone can no longer judge a person's comprehensive strength. Hence the theory of financial intelligence. Financial intelligence is one of the three indispensable qualities of modern society, alongside IQ and emotional intelligence. It can be understood in this way that IQ reflects human behavior and the survivability of general organisms; EQ reflects human behavior and the survivability of social organisms; and financial quotient reflects the survivability of human beings in economic society.

Financial intelligence is a person's acumen in judging money and his understanding of how to build wealth. It is considered by more and more people to be the key to a successful life. Financial quotient, along with IQ and EQ, have been included in the "three quotients" education for teenagers by educationists.

If you don’t manage your finances, your finances will not care about you. Currently, the financial tsunami has swept through many developed countries such as Europe, the United States, and Japan. Emerging economies led by China and India naturally have no way to survive this violent financial storm. In the context of the crisis-ridden global economic situation, people are paying more and more attention to how to reasonably plan and manage the money in their pockets. Combined with financial intelligence, personal financial management has gradually become the focus of people's attention.

In order to increase our students’ understanding of personal finance, stimulate students’ interest in financial management, improve their ability to combine theory with practice and independent innovation, and enrich the extracurricular life of our students, *** Youth League The Southwestern University of Finance and Economics Committee, the School of Finance and the Financial Investment Association jointly organize the "Southwestern University of Finance and Economics' First Personal Finance Month" event.

At present, the online bank account building channel for college students affiliated to the Ministry of Education will be launched soon. The theme of the channel construction organized by our school is "Financial Management Investment". This financial management theme month will also be used as a *** A startup activity before creating a channel and going online. Relevant activities within this activity month will be uploaded to the first channel simultaneously to enrich the channel construction content, increase interaction with students, and share the research and learning results of financial students on financial management and investment with brother universities. Therefore, the Propaganda Department of the Party Committee of Southwestern University of Finance and Economics also attaches great importance to this event.

This event can allow more students to understand the relevant knowledge of personal financial planning, establish and cultivate students' interest in personal financial planning, discover potential "personal financial planners" on campus, and provide students with Provide a platform to showcase your talents. During the activity, we will reflect our understanding of personal financial planning into the design of the work, so that we can learn from all sources in mutual communication and learning, so that everyone can have a deeper understanding of personal financial planning, and also have a deeper understanding of personal financial planning. Cultivating the ability of independent innovation plays a certain role in promoting, and at the same time, it also creates practice and experience accumulation for students who want to become personal financial planners in the future.

Part 2 Activity Introduction

1. Personal Financial Plan Design

Time: December 1st - December 14th

Activity content: Contestants will give a detailed plan based on the given personal or family financial situation. Financial management plans, combined with the defense performance, will be judged by experts

The significance and purpose of the activity: through financial management plans given in simulated situations, so that the financial students can apply what they have learned and put what they have learned into practice to fully Demonstrate academic level and practical ability, reflect the professional advantages of Western Finance and Economics colleges, and educate students to effectively avoid risks and guide healthy investments.

2. Collect financial management and investment cases around you - Cooperate with *** to build a channel to apply what you have learned

Collect financial management and investment cases around college students through submissions. The requirements are small, able to connect theory with practice, and effectively integrate the textbooks knowledge to analyze some phenomena and encourage you to put forward your own solutions or suggestions.

3. Lecture on personal financial management knowledge (the lecture is actively contacting external parties to determine the time and location of the speaker, and the order will be adjusted at that time)

Lecture (1) Analysis of the internal connections between financial news - Cooperation*** Establishment of the financial news section of the channel

Time: TBD

Venue: TBD

Speaker: Reporter of the financial section of the news media

Main content: Analyze the intrinsic connections between financial news and guide college students not only to obtain information in a timely manner, but also to analyze the actual impact of common financial news relatively quickly and accurately. For example, what does the lowering of the central bank's bidding interest rate mean, what is the impact of a single factor on the stock market, and the internal relationship between the ten opinions on economic operation recently issued by the State Council, etc.

Lecture (2) Financial news around college students - Cooperating with *** to build a channel to apply what they have learned

Preliminary activity: collecting cases of applying what they have learned

Time: To be determined

Venue: To be determined

Lecturer: Members of the Financial Investment Association and excellent case writing classmates

Content: Theoretical knowledge of contact learning, on Conduct basic empirical analysis on some financial phenomena around you, such as supply and demand analysis of food delivery companies, student experimental supermarkets, and financial statement analysis of student advertising companies.

Lecture (3) Lecture content: Introduction to the basics of personal finance and financial inspiration from the cash flow competition - Cooperating with *** to build a channel to apply what you have learned

Lecture meaning and purpose: Through the lecture, Xi Finance students have a preliminary understanding of the basic content of personal finance business, and the overall planning of this financial month activity is introduced and recommended.

At the same time, the preliminary activity of this theme month - "Cash Flow Competition" will be summarized, and the economic phenomena will be sublimated to let students understand that financial management is everywhere.

Lecture (4) Introduction and preparation for financial management and investment exams - Cooperating with *** to build a vertical and horizontal section of the channel examination room

Time:

Venue:

Lecturer: Teacher at the CFP Training Center of the University of Finance and Economics or CFP Financial Manager of a Commercial Bank

Lecture content: Introduction and guidance for the financial management and investment exams with high value in the industry

Lecture (5) Career advice from elites in personal finance—cooperating with *** to build a channel to become a trendsetting sector

Time:

Venue:

Speaker: Personal Financial Management Manager of Commercial Banks

Lecture content: Introducing the development status, practice and development prospects of personal financial management in commercial banks, sharing successful experiences, providing reference for students to choose the direction of banking employment in the future, and understanding the future employment direction in the severe employment situation. Finance students are also a necessary preparation.

Lecture (6) Introduction to Bank Financial Management Products

Time:

Venue:

Speaker: Financial Investment Association R&D Center Bank Financial Management Product Director Margin

Lecture content: Basic knowledge of bank financial products and their role in personal financial planning

Lecture (7) Popularization of knowledge about the central bank’s credit reporting system

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Time:

Venue:

Speaker: Credit Information Management Office, Chengdu Branch, Central Bank

Content: The development and current situation of my country’s credit information system Popularize credit awareness in universities (mainly for student loans and credit card consumption), and analyze typical cases of credit reports

Lecture (8) Financial Plan Design Competition Launching Ceremony and Presentation Session

Time:

Venue:

Lecturer:

Content: Explanation of competition rules and example analysis

Lecture (9) China Lecture on the shareholding reform of the Agricultural Bank of China

Time:

Venue:

Speaker:

IV. Financial management and investment classic book reading exchange meeting

Time:

Venue:

Speaker:

Lecture content: Invited to read financial management and investment Students who have a strong interest and a certain foundation in classic books can recommend specific books or share reading skills and experience.

5. Special exhibition on personal finance

Time:

Venue:

Activity content: Introduction to careers and work related to personal finance and *** channel construction

The significance and purpose of the event: Through the exhibition, on the one hand, the progress of the event will be shown to the teachers and students of the school, on the other hand, the influence of "Personal Finance Month" will be further enhanced on the school, and the sunrise industry of personal finance will be promoted to the whole school. Let students develop good habits of healthy financial management. At the same time, this activity creates a good atmosphere for the initial construction and later maintenance of the channel.

6. Online financial consulting

Cooperating units: College students’ online *** channel, "Caotang Mingxiang" forum

Activity content: Establish an online communication platform for this personal finance month . Through this online platform, the progress of the activities can be announced, the activities can be tracked and reported, and various information and cases on personal finance can be shared. The online platform will have a dedicated area for online communication. Participants can make online consultations regarding the problems they encounter during the competition, and someone will be responsible for answering them. Teachers and students across the school are also welcome to express their opinions on the communication platform.

Significance and purpose of the event: The event is established online, which reflects the characteristics of office informatization in contemporary society, making this personal finance month activity not limited to the model of "design products - presentations - awards" , and also got rid of the previous single judging model. It makes the activities more interactive and deeper into the daily lives of students. Online communication is convenient and efficient, and can achieve multi-party communication at the same time.

This allows us to learn from each other and gain a deeper understanding of personal financial planning through mutual exchanges and learning.

Part Three: Detailed Arrangements for Various Activities

Personal Financial Plan Design Competition

1. Activity Overview

Activity Background:

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If you don’t manage your finances, your finances will ignore you. It is undeniable that personal finance has become a topic that everyone living in the 21st century has to pay attention to. Personal finance refers to establishing a reasonable personal financial plan based on financial status and appropriately participating in investment activities.

Personal financial planning services are still a new thing in my country, with low social awareness and incomplete relevant laws and regulations, all of which pose challenges to the development of personal financial planning services. In recent years, personal financial management business has been booming in major cities in China, and various bank financial management centers have continued to emerge and have launched their own brand financial products. A survey in the four cities of Beijing, Tianjin, Shanghai and Guangzhou showed that 74% of the respondents were interested in personal financial services and 40% of individuals needed personal financial services. However, the existing financial services on the market cannot fully meet the growing needs of customers.

Personal financial management business has only been launched in China for a few years. Although various banks have invested considerable efforts to develop and seize this market, the related products are not rich enough, and there is a lack of a large number of professional "personal financial management services". division". The essence and main development direction of personal finance is personalized service. A person has different financial management requirements at different life cycle stages, so banks should provide personalized services. From the perspective of commercial banks, while actively training financial planners, they must also actively create necessary conditions for the financial management work they engage in and provide a "soil" for cultivating the growth of financial planning services, so as to give full play to financial planners. It can promote the improvement of financial awareness of the entire society, accelerate the transformation of business strategies of commercial banks, and push China's financial management business to new heights.

In a practical sense, personal financial management business, in a nutshell, is the process of entrusting personal assets to banks and other financial institutions to maintain and increase their value. Specifically, bank financial experts provide customers with professional personal investment advice based on their asset status, expected goals and risk preferences, and help customers arrange investment methods reasonably and scientifically to maintain and increase the value of their personal assets, thereby satisfying their needs. Customers have different requirements for investment return and risk.

Due to the constraints of many factors, the development of personal financial management business of my country's commercial banks is lagging behind, and it cannot be compared with developed countries in terms of scale and content.

At present, the development of personal financial management business of banks in my country presents the following main characteristics:

■ Small scale. The proportion of intermediary business (including personal financial management business) income of my country's commercial banks in total bank income is about 8 on average;

■ There are few varieties. According to the catalog, there are more than 260 types of bank intermediary business (more than 1,000 types abroad), but very few are actually used, including even fewer personal financial management varieties;

■ The level of personal financial management business is low At present, the personal financial services provided by my country's commercial banks are basically simple services with relatively low technical content such as transfers, agencies, collections and payments, deposits and withdrawals, etc. It is difficult for banks to provide customers with securities, insurance, and other services like foreign commercial banks. Comprehensive financial services, including trusts, that truly allow customers to obtain value-added benefits;

■ Insufficient product features and differentiated services. Although the products launched by various banks have different names, the content is similar and lacks distinctiveness. Facing all kinds of customers, there is little difference in the design of financial products or the services provided. Western commercial banks, on the other hand, pay special attention to the brand and features of financial products and emphasize personalized services. It can be seen that the personal financial management business of my country's commercial banks obviously lags behind and has a large gap compared with Western commercial banks.

In order to narrow the gap with foreign banks, expand profit margins, and improve competitiveness, the top priority for my country’s commercial banks is to deeply reflect on the reasons for the lagging development of personal financial management business and to have practical development strategies.

Statistics show that since 2005, the sales of personal financial products of commercial banks have gradually doubled. In the first quarter of this year, sales of wealth management products by Chinese and foreign banking financial institutions reached 910 billion yuan, exceeding the amount raised for the whole of last year. As of the end of June, the balance of personal financial products of Shanghai Commercial Bank increased by 18.93% from the beginning of the year and 73.31% year-on-year; the total amount of funds raised exceeded the total of last year, a year-on-year increase of 1.89 times.

Currently, the financial tsunami has swept through many developed countries such as Europe, the United States, and Japan. Emerging economies led by China and India naturally have no way to survive this violent financial storm. In the context of the crisis-ridden global economic situation, people are paying more and more attention to how to reasonably plan and manage the money in their pockets.

Purpose of the activity: In order to increase our school students’ understanding of personal finance, stimulate our school students’ interest in participating in the design of personal financial planning, improve their ability to combine theory with practice and independent innovation ability, and at the same time enrich our school students’ In extracurricular life, the *** Youth League Committee of Southwestern University of Finance and Economics, the School of Finance and the Financial Investment Association, in collaboration with the Party Committee Propaganda Department, hereby hold the first personal financial planning competition.

Activity significance and feasibility analysis:

(1) From the perspective of commercial banks:

Personal financial management business has large market capacity, low risk and business scope With the characteristics of broad coverage and stable operating income, it has become the leading product and important source of income and profit growth point for many large commercial banks in developed countries. According to relevant statistics, personal financial management business income has accounted for more than 30% of the total income of foreign banks, and some banks have even reached 70% of the total income. In Western developed countries, personal financial management business has penetrated into almost every household, and banks are in the process of providing customers with satisfactory services. At the same time, it also brought huge profits to itself. In the past few years, the average profit margin of personal financial management business in the U.S. banking industry has been as high as 35%, and the average annual profit growth rate is about 12% to 15%. In the domestic market, banks' personal financial management business is in the ascendant, with huge room for development and broad development prospects. At a time when the financial crisis is sweeping the world, for commercial banks, the development of personal financial management business in the country has ushered in unprecedented opportunities.

(2) From the perspective of the development status and prospects of domestic personal financial management business:

1. The development status of personal financial management business

In my country, personal financial management The business started late, and it was not until the mid-1990s that commercial banks took the lead in carrying out this business. In 1997, CITIC Industrial Bank Guangzhou Branch became the first domestic bank to establish a private banking department and launched the country's first personal financial management business. Customers can enjoy the personal financial services provided by the bank as long as they maintain a minimum deposit of 100,000 yuan here. Consulting services on property preservation and appreciation. Subsequently, various financial institutions followed suit, and the personal financial management business gradually received attention and gradually developed.

In the early days of development, personal financial management business was just a free promotion tool used by banks to attract customers and strengthen customer loyalty, and had no profit target; however, with the sustained and rapid development of China's economy in recent years, personal income levels have steadily increased. , personal financial products are becoming increasingly abundant, the demand for financial services continues to expand, and the public's awareness of personal financial management has generally increased. The banking industry has turned to seek greater development of this business in order to obtain huge profits.

Judging from the current situation, on the one hand, despite nearly 10 years of development, the growth of personal financial management business has not yet reached people’s expectations and has not become the main profit growth point for various financial institutions in our country. ;The reason is mainly due to the following development obstacles:

1. Lack of business development policies targeting the characteristics of individual customers

Banking business can be divided into personal business and organizational business according to different customers. Business, there are obvious differences between the two in terms of financial management purposes, product needs, service needs, and decision-making behaviors. However, in the past, domestic banks focused on the development of organizational business and have formed a set of business models for organizational customers. Nowadays, in the process of expanding personal business, they generally apply this model without formulating targeted new business policies. Unable to adapt to personal business development needs.

For example, the vast majority of banks lack personal financial management experts, and few receive special training on personal business. This makes services such as business consulting and financial product shopping guides related to personal financial management seriously lagging behind, and hinders the development of personal financial management business.

2. The homogeneity of personal financial management business is serious

At present, the homogeneity of personal financial management business in the domestic banking industry is very serious. This current phenomenon of homogeneity in personal financial management business in the domestic banking industry is very serious. The deep-seated reason for this phenomenon lies in the separate operation policy of the domestic financial market. "Separate operations" stipulates that financial institutions cannot operate mixed businesses. Banks cannot be involved in other financial businesses such as insurance and securities. Their space for expansion is quite limited. The types of financial products are naturally single. If they are single, they will inevitably become homogeneous. At the same time, the easy copying of financial products exacerbates this phenomenon. As soon as a bank develops a new personal financial product, other banks can immediately follow suit. Although the names are different, the functions and characteristics are similar and the investment returns are similar. It's a clone. Therefore, the existing personal financial products are basically investment portfolios of securities, foreign exchange, funds, etc., lacking characteristics. For individual customers, these products are indeed dazzling but lack practical appeal.

3. The personal credit system is not perfect

The development of the personal credit supervision system in our society is seriously lagging behind, and a sound personal credit system has not yet been established, causing great risks for banks to develop personal financial businesses. , and also constrains the development of personal financial management business. In order to ensure the safety of funds, when banks provide financial services to each individual customer, they must first investigate and confirm the customer's credit history and credibility. This requires a huge investment in manpower and time, and the bank's efficiency cannot be improved. , the profits available are also greatly reduced; at the same time, banks set relatively strict access conditions for individual customers and require them to complete complicated business procedures, which also causes customers to complain and resist the bank. All of the above have slowed down the development of personal financial management business.

On the other hand, referring to the long-term financial practice track of mature international commercial banks, personal financial management business does have very broad development prospects and will surely become the main source of profit for my country's commercial banks in the future. However, my country's current economic situation The conditions have also become an excellent opportunity for the rapid development of personal financial management business. ,

2. Development prospects of personal financial management business

1. Comparison with the development status of personal financial management business in the West

Personal financial management business was first developed by Western commercial banks Develop service financial business. In the 1970s, the West experienced the two most severe economic crises after the war. The entire Western economy fell into "stagflation." In order to get rid of this crisis, the banking industry launched a wave of innovation. It was against this background that the personal financial management business was born. under. With the economic recovery and the prosperity of the new economy since the 1980s, this business has developed rapidly. Now, personal financial management business has penetrated into almost every Western household, and its business income has become the most important source of profit in the Western banking industry.

The "International Financial Market Development Report" published by the Bank for International Settlements in 1999 pointed out that from 1983 to 1996, the personal financial management business volume of the U.S. banking industry increased by an average of 80.71% annually, and the corresponding business income increased by 80.71% in total. The proportion of revenue has grown rapidly, reaching an average of about 40% to 50% in 1996, and some banks have reached as high as 70%, which reflects that this business has very good development prospects. According to the income structure shown in Deutsche Bank's 2001 and 2003 annual reports: service income, other operating income and net interest income are roughly in the ratio of 4:3:3 in total operating income, and the proportion of service income is increasing year by year. trend, accounting for 36.31% of its operating income in 2001, 40.81% in 2002, and reaching 43.88% in 2003, amounting to 9.332 billion euros. As an important component of the service business, personal financial management business has It plays an important role in various banking businesses.

Looking at the income structure of my country's four state-owned commercial banks, their net interest income accounts for about 70% of the total income, other operating income accounts for about 25% of the total income, and service income only accounts for Around 5%, it can be seen that the income from deposit and loan interest rate spreads is still the top priority of state-owned commercial banks' income, while the proportion of service income is far lower than that of Western commercial banks. Taking the Industrial and Commercial Bank of China as an example, in 2002, net interest income accounted for 73.13% of the total income, other operating income accounted for 23.86%, and service income accounted for 3%; while in the income structure of most joint-stock commercial banks in my country, net interest income accounted for 73.13% of the total income. Interest income accounts for about 60%, other income accounts for about 35%, and service income generally accounts for 3% to 6%. Obviously, as one of the service businesses, personal financial management business is still in its infancy. If we learn from the development model and path of the Western banking industry and avoid detours, it will have great development potential.

2. The demand for personal financial management business has increased significantly

In the past 20 years, the stock of financial assets of Chinese residents has increased by 200 times. As of the end of February 2005, the balance of residents' savings deposits had exceeded the 12 trillion yuan mark, reaching 12.78 trillion yuan. After several consecutive interest rate cuts, bank deposit interest rates are only 2.25%. In addition, the country began to impose a 25% interest tax from November 1999, making traditional deposit returns increasingly meager. In order to maintain and increase the value of their property more effectively, people have begun to turn their attention to the capital market and real assets to find new investment channels. Consumer demand is the most fundamental driving force for the development of personal financial management business.

At the same time, people's financial management concepts have also undergone fundamental changes: in the past, they advocated frugality and savings, and relied on saving money to get rich; later, they were keen to participate in the stock market and business speculation, hoping to get rich overnight; now, people The concept of financial management has become more rational, accepting the mature investment principle of balancing risks and returns, and paying more attention to the method to maintain and increase the value of its assets. In 2002, the China Social Survey Office conducted a special questionnaire survey on personal financial management issues among 800 people in the four major cities of Beijing, Shanghai, Tianjin and Guangzhou, and obtained 776 valid samples. The survey results show that: 74% of the respondents are interested in personal financial services, and 41% of the respondents clearly need personal financial services. People's demand for professionals to help with financial management is growing day by day, and personal financial management has gradually become a hot development topic in the banking industry.

3. The low-profit era and the post-WTO era have intensified competition and reduced profits in the banking industry

At this stage, the banking industry has bid farewell to the era of high profits and low risks and has entered the era of low profits. First, while the deposit interest rate was lowered, the central bank lowered the loan interest rate even more. In February 2002, the deposit interest rate dropped from 2.25% to 1.98%, a decrease of 0.27 percentage points. The loan interest rate during the same period dropped from 2.25% to 1.98%. 5.85% dropped to 5.31%, a decrease of 0.54 percentage points. When interest rates were raised in October 2004 (the first interest rate increase since May 1996), the deposit interest rate returned to 2.25%, but the loan interest rate only rose to 5.58%; secondly, the country is currently vigorously promoting enterprises to conduct direct Financing, changes in the main financing channels of high-performance enterprises have led to the reduction of high-quality customers of banks; in addition, the business tax in the financial industry has been adjusted from 5% to 8% since January 1, 1997, which has also directly reduced bank profits. It is an indisputable fact that bank yields are declining year by year.

According to the commitment made by the Chinese government when it joined the WTO, by the end of 2005, my country will expand the cities that allow foreign banks to operate RMB business to 20 cities including Shantou and Xi'an. At the same time, foreign financial institutions are allowed to provide services to Chinese enterprises, handle automobile consumer credit business, and provide financial leasing services. Eventually, the banking industry will be fully opened to foreign financial institutions by the end of 2006, all restrictions will be lifted, and foreign banks will cooperate with Chinese banks in all regions. All-round competition. The intensified competition within the industry has led to the equalization of financial profits, and the gradual elimination of financial barriers has brought about the impact of foreign banks. The existing financial operation methods, management methods and profit and income levels of our banks have been greatly challenged. At the same time, it has also created opportunities for financial business innovation. The opportunities provided, there is no development without change.

All commercial banks now pay more attention to personal financial management business and regard it as a breakthrough for innovation in order to improve their performance and participate in more intense market competition.

(3) From the perspective of our school:

Southwestern University of Finance and Economics is a key university under the “211 Project” directly under the Ministry of Education. As one of the major financial institutions in my country, our school has an important base for financial, economic and management scientific research in the country and the western region and a center for international exchange of financial and economic disciplines in the western region. Our school's China Financial Research Center, Economic Research Center and Institute of Trust and Financial Management provide high-quality guarantee for our school's academic research level. At the same time, the financial engineering, finance, economic mathematics and other majors set up by our school also cultivate compound talents with solid mathematics, finance and related knowledge, who can develop and apply new financial products. The School of Finance’s strong teaching staff and graduate research level will overcome the lack of undergraduate knowledge to a certain extent and fully ensure the smooth progress of the competition.

Although the personal financial planning competition has not been held in our school before, with the increasing importance of personal finance in social life and the interest and attention of finance students in it, An event to inspire students to participate in designing personal financial plans is about to take place.

This event will be held at Guanghua Campus and Liulin Campus. We firmly believe that this event can be carried out and promoted in depth. On the one hand, personal financial planning is an increasingly mature business with broad development prospects. The launch of this event makes it forward-looking. On the other hand, this event can allow more students to understand the relevant knowledge of personal financial planning, establish and cultivate students' interest in personal financial planning, discover potential "personal financial planners" on campus, and provide a platform for students , show your talents, enhance your understanding of personal financial planning and exchange and accumulation of experience, and form a deeper understanding.

The development of this event can provide us with an opportunity to communicate and reflect our respective understandings of personal financial planning into the design of our works, so that we can learn from all sources and learn from others' strengths through mutual communication and learning, and enhance everyone's understanding of personal financial planning. An in-depth understanding of personal financial planning also plays a certain role in cultivating independent innovation capabilities, and also creates practice and experience accumulation for students who want to become personal financial planners in the future.

(4) From the perspective of the Financial Investment Association:

The Financial Investment Association has held simulated stock trading competitions, simulated futures competitions and other competitions, and has rich experience in organizing competitions. It is the largest club in the school, has considerable influence, and is fully qualified to meet the requirements of this event. At the same time, our association has launched the "Cash Flow Experience Competition" this semester, which is closely related to personal finance, popularizing the basic knowledge of cash flow and personal finance, and laying a good theoretical and mass foundation for this competition. I believe that by hosting this event, the association's academic research will reach a new level.