Do you want to ask how to do a good job in credit card marketing? Method:

1. Have a strong heart and change your thinking

To do a good job in credit card marketing, it is important to have a strong heart. Many newcomers can maintain a relatively positive attitude in the first few days. , but after a few days, due to being coldly treated and looked down upon in the marketing process, chased by security guards, chased by the front desk, and rejected by customers, this enthusiasm also faded away.

This is a typical lack of pre-judgment of difficulties, which leads to an intolerance of the later results. Many people will develop fear and self-doubt in the process, and eventually choose to give up.

Therefore, if you want to do a good job in credit card marketing for a long time, you must maintain a strong heart, constantly improve your emotional control ability, and always maintain a superior mentality. In the marketing process, you will meet all kinds of people. If you don’t have the confidence in your heart, you will probably be defeated very quickly.

The pressure our transaction awareness and sense of urgency bring to customers will directly affect the final transaction situation. Therefore, you must externalize these confidences in your actions and words. When encountering difficulties, you will become more courageous. , gain a sense of accomplishment in the process of conquering customers, and use transactions to prove your value.

At the same time, we must not rest on our laurels in terms of thinking patterns. No marketing method can really be done once and for all. Marketers must constantly change their thinking patterns as the market changes, and formulate Take the initiative to acquire customers, make good use of all available time to actually go out and visit customers, put your marketing credit card into action, and don't think about being lazy.

2. "Advantage first, discount later" strategy

Through advertising effects and activity effects, increase the value of the product within the scope allowed by the market and identify the points that customers are most interested in. , highlight and enlarge the advantages of the product, enhance the customer's desire to buy, and then select a special day or time to sell it at a cheaper price than usual. At the same time, a certain sales quantity is set for the product and the customer is given a certain amount. The sense of urgency drives more customers to buy quickly.

3. Development from industry or enterprise

In addition to individual customers, banks can also start from enterprises or industries and carry out batch customer acquisition in the form of corporate groups. Industry development has other natural advantages. Advantages: Each unit in each industry is a circle, and the correlation between them is relatively strong. Moreover, the sales model of one unit can be summarized and applied to other units in the same industry. However, the development of corresponding industries is relatively difficult. It is much more difficult than other marketing methods.