1. Being determined to be a related account

Sellers are already familiar with this, and previous articles have also described this aspect.

2. Condemned as counterfeit

Fake goods are divided into the following situations:

1) Without authorization.

2) Although it is genuine, you cannot confirm that it is genuine.

3. The product description is inconsistent or different

It means that the product received by the consumer is not consistent with the description, or there is a difference, resulting in a complaint.

1) The picture does not match the actual product. For example, if a camera has 46 accessories, you only send 42 accessories to consumers, causing assembly problems.

2) The colors do not match.

3) The function is not consistent. For example, a headset is advertised as having Bluetooth effect, but it turns out it does not.

4. Low order tracking rate and low return satisfaction rate

The order tracking rate is the effective tracking rate (Valid Tracking Rate), and the requirements for the effective tracking rate are:

1) There is a logistics tracking number.

2) The tracking number is valid and can be traced.

3) The tracking number matches the logistics service provider correctly.

Return Satisfaction Rate Amazon is still studying specific implementation details. If a seller is banned because of these two items, the appeal success rate is still very high!

5. Being banned is a gradual accumulation process

There is no love without reason in the world, and there is no hatred without reason. There were reasons why Amazon accounts were banned before. Let’s take a look at how far it has developed before the account will be banned.

6. Warning

The first step when there is a problem with your Amazon account is that you receive a warning (Warning) first. This warning is very important. There are two types of warnings. One is innocuous, such as an expired credit card. All you have to do is update your credit card. One is that the pictures are seriously inconsistent with the actual objects.

Amazon does not have a hard indicator that your account will be banned after receiving several warnings, but this situation must be able to attract your attention. If you receive multiple warnings within a month, your account is in danger. At this time, the situation needs to be responded to the sales director in a timely manner, and improvements must be made to the warning, and it is best to respond. And if you say you want to improve, you must do it, otherwise you will be judged as dishonest! If it is judged as dishonest and this is a kind of deception on the Amazon platform, then your account will not be far away from being suspended!

7. Intermediate state

Some accounts, especially some new accounts, have problems with some orders that cannot be determined, or the growth rate is too fast. This is how Amazon handles it. ——Temporarily freeze the account balance. In fact, this kind of situation is easy to handle. Just explain the reason and respond to the communication in time.

8. How to fundamentally avoid account being blocked

What are the solutions to the above problems? In fact, there is no fixed template. The Amazon platform is a very real platform. It determines Your standards are based on the specific and real business activities of your merchant.

For example, you receive a warning that there is a problem with your packaging, and you need to make improvements. Improvement is not just a sentence: I will improve, but the details of specific implementation measures, which must be targeted. Sexually speaking. Whether there is a problem with the packaging materials, the packaging process, or the packaging and transportation, you need to make it clear. In addition, the most important point is that your improvements must be able to correspond to Amazon’s reasons for closing your account!

9. Amazon has extremely high requirements for product quality

More than 75% of Amazon’s consumer groups are high-quality consumers with an annual salary of more than 100,000 US dollars, so you should pay more attention to selling products. Product quality! Income determines consumption, they are not picking up junk on the Amazon platform! When a seller launches a product, you must first ask yourself whether you would buy such a product.

10. The details should be perfect

Whether the picture is clear, try to use your own pictures to reduce infringement.

Regular quality inspection, it is best to ensure that the product has a quarter or one-third inspection rate, and it is best to be able to conduct all inspections. The camera sold by a seller had no problem with its quality, but it received complaints because there were no product installation instructions in the package. Another seller sold lighting fixtures that were missing a few screws, causing buyers to complain. Finally, quality inspection revealed that there were no screws in a certain batch. If such a problem breaks out at a certain period, the damage caused to sellers will be fatal.

You should track orders regularly instead of blindly pursuing the increase in the number of orders.

Service must be professional and specific. The language of customer service must be professional. One seller was complained because the customer service was too amateur and used Google Translate to reply to emails directly, making it impossible to communicate!

In addition, customer service must be able to appease the seller and end the battle as soon as possible to prevent sensitive words in communication from being recorded by Amazon's backend!