Bank of Communications Credit Card is a credit brand product jointly launched by Bank of Communications and HSBC. Its user orientation is "a group of people who have ideals and pursuits in life and career, know how to enjoy themselves, are more willing to struggle, and sometimes have the need to study, do business, investigate or travel abroad.
Bank of Communications credit cards are also a group of people with high living standards who are willing to try new consumption habits. " Pacific Credit Card of Bank of Communications is a credit card product created by Bank of Communications with the introduction of advanced technology and management from HSBC. It combines the advantages of both the global and the local, advocates a brand-new consumption culture and card experience with the theme of "China people's global card", and provides preferential treatment and intimate service all over the world.
In May, 25, just as Bank of Communications was preparing to enter the credit card business, it happened that the domestic market was full of smoke: major domestic banks entered the market field one after another, and the competition became increasingly fierce; Among the foreign banks, there are pioneers who aim at the China market and join hands with domestic banks to establish a model of joint credit card promotion between domestic and foreign banks.
in the face of unfavorable competitive situation, how can Bank of Communications reverse the passive situation and win the leading position in the credit card market? As early as October 24, before the establishment of the Pacific Credit Card Center, Bank of Communications had been thinking about two issues: first, the positioning of customers; Second, the advantages of strategic alliance with HSBC.
After a series of evaluation and research, Bank of Communications named customer orientation for this credit card: "A group of people who have ideals and pursuits in life and career, know how to enjoy themselves, are more willing to struggle, and sometimes have the need to study, do business, investigate or travel abroad, and are also a group of people with high living standards who are willing to try new consumption habits." Subsequently, Bank of Communications and HSBC jointly launched the "China's Global Card"-"Bank of Communications Pacific Dual Currency Credit Card".
This card captures the dual advantages of Bank of Communications and HSBC: Bank of Communications has more than 2,6 branches in more than 13 cities in China; As well as the Mianmi banking network system of HSBC, the second largest financial institution in the world, make this "China people's global card" shine brilliantly and bring a unique card experience. The cooperation between the two banks has also set an example for the development of international cooperation in China's banking industry.
a small credit card is a perfect blend of Chinese and western cultures. On the card faces of the Golden Card and the Puka Card, the Phoenix and koi fish, which symbolize honor and auspiciousness in the traditional cultures of the earth and China, are painted respectively. Taking the meaning of "the spirit of yue longmen carp and the prestige of phoenix dancing for nine days", the characteristics of China culture and HSBC's global service are fully integrated into a small card, giving an accurate interpretation of "China people's global card".
Bank of Communications Credit Card is not afraid of hardships and is determined to innovate. It has been committed to providing better services and creating a better life for cardholders and making unremitting efforts to help more China people enjoy world-class courtesy more easily.
on April 18th, 221, Bank of Communications Credit Card announced YiBo as the global spokesperson of the brand through the official Weibo.