Features of co-branded credit cards Compared with credit cards issued in other forms, co-branded credit cards have the following characteristics: 1. Lower application requirements. Utilizing the existing database of co-branded card partners can quickly increase the number of credit card issuances in the short term. Quantity, and the standards required for applicants are relatively low. For example, with Long Card, famous school cards, teachers and students of the corresponding schools can basically apply successfully. 2. Co-branded cards can enjoy double benefits. In addition to using common functions such as overdrafts and interest-free installments with ordinary credit cards, you can also enjoy similar benefits to membership cards at co-branded merchants.
Advantages of co-branded credit cards 1. Points This is a function that almost all co-branded cards have. Whenever a card holder makes a purchase at a co-branded merchant, the merchant will give corresponding points according to the consumption amount to attract consumers. They have specially prepared some very special gifts, and stipulate that they can only be received with consumption points, in order to attract consumers to shop [1 ]. 2. Discount This is another major feature of co-branded cards. In order to attract consumers who visit frequently, merchants offer discounts through co-branded cards. For some designated discounted products, merchants stipulate that only co-branded cards can enjoy discounts, which is a benefit that cannot be enjoyed with cash or other methods. Some shopping malls with higher profits even stipulate that as long as you spend with a co-branded card, you can enjoy various discounts. For those who want to go to shopping malls anyway, getting a co-branded card to enjoy discount services can be said to be a bargain. 3. Value-added This is the most noteworthy aspect of co-branded cards. For people who buy cars, a co-branded card means that only with the card can they enjoy the maintenance services they deserve, such as Japan's Toyota co-branded card; for those who buy a house, a co-branded card is a master key for the owner. , the card not only offers discounts on house purchases, but can also be used as door cards, parking cards, property cards, friendship cards, etc., such as the Vanke co-branded card of real estate giants; for ordinary shopping mall consumers, co-branded cards may have more of a Humanized service functions, such as the co-branded card of Tesco supermarket, can use the card to take the free bus provided by the supermarket. The various benefits of co-branded cards have been widely recognized by cardholders, merchants, and banks, and more and more projects have been launched. I believe that in the near future, co-branded cards will become more popular and bring more benefits to consumers.