DM is the abbreviation of Direct Mail advertising in English, literally translated as "direct mail advertising", that is, promotional materials are delivered to consumers, homes or company locations through mailing, giving, etc. It is also described as Direct Magazine advertising.

In addition to being delivered by mail, DM can also rely on other media, such as fax, magazines, TV, telephone, email and direct sales network, counter distribution, personal delivery, letter request, and delivery with product packaging. wait.

Extended information:

DM advertisements can be divided into the following four categories according to the delivery method:

1. As a newspaper folder: with newspapers, magazines or local Cooperate with the post office to deliver corporate advertisements as inserts of newspapers and periodicals to readers. This method has been adopted by many enterprises.

2. Special letter sending: For example, for the purchase and sale of bulk commodities, especially from manufacturers to retailers, and from wholesalers to retailers, customer lists can be used for sending. Another example is when a magazine or publishing house sends a solicitation for orders to target customers.

3. Sending with regular service letters: For example, commercial banks target credit card customers and send corresponding advertisements with their statements every month.

4. Employed personnel to deliver: The industry employs personnel to directly deliver DM advertisements to potential target customers or their residences or units as required. For example, large supermarkets regularly deliver catalogs of preferential products to residents in nearby communities; real estate sellers hire people to deliver promotional materials; community clubs hire property management personnel to deliver promotional letters, etc.

Baidu Encyclopedia-Direct Mail Advertisement