capitalist society-capitalist machine (factory) workers

life-oriented society (material surplus, buyer's market)

information society (post-capitalist society)-information

investment and financial management type--------capital, buyer's market. Intellectual property

Sales type ———————————— (Access department stores, supermarkets, shopping centers, direct sales)

Department stores:

The main body of feudal society was self-sufficient small-scale peasant economy, and commodity exchange was backward and scattered. The development of modern capitalist commodity market gave birth to a new sales model of department store, a complex of various commodities. On October 2th, 1917, China's first "domestic" department store, Xianshi Department Store, officially opened on Nanjing Road, which opened the myth of the early 2th century. Now, no matter supermarkets or shopping centers, you can find traces of the department store.

supermarket

supermarket has removed the cold counter between salespeople and customers, giving people more freedom of choice. Of course, the premise of optional is: abundant goods. This must be the product of economic accumulation to a certain extent. Supermarkets diverted some goods from former department stores, such as needles, thread-heads, toothbrushes and soaps. But then supermarkets opened up more markets-furniture stores like IKEA can also do it themselves. In short, doing it yourself is becoming more and more king.

In p>199, the first supermarket in China, Meijia Supermarket, was born in Humen Town, Dongguan, Guangdong Province, and then domestic supermarkets mushroomed.

Shopping Center-Leisure Life

Shopping Center combines all the characteristics of comprehensiveness, freedom and so on, and more importantly, it brings people not only goods. Here, you can shop, eat, read and have fun ... It has already gone beyond the simple shopping and become a part of people's leisure life.

in p>1996, the first shopping mall in China, CMALL Causeway Bay Plaza, opened in Shenzhen, creating a new business format in China.

direct selling-no store? On March 22nd, 199, American Avon Company was officially registered in Guangzhou. As a result, direct selling appeared in China. When people are still questioning how this kind of sales without shops can create profits, Avon has made impressive achievements. Profitable, heroes from all walks of life have gone into battle one after another, and the overwhelming cottage version of direct sales is amazing! When the direct selling army expands rapidly, the direct selling refugees are also multiplying at a speed faster than the direct selling army! Avon, Amway, Perfect, etc., which caused the wave of no-store sales in those years, had to find a dock to dock.

The confusion of direct selling (anatomy of direct selling)

From direct selling to my customer concept in Jiangsu, in the south, people generally guard against others, and they think that being deceived is normal and that they are respected strong people. At that time, they thought that Shandong people were real and had no defense when they came to Shandong. When they were cheated a little, they were very angry, fresh in their memories and bitter. The same person felt such a big difference! This is worthy of our reflection! There is nothing wrong with direct selling itself. It is recognized in the western world and southern China, and it has become a street rat in most parts of China. It has become synonymous with relatives cheating on relatives and friends cheating on friends! The difference of consciousness is the root of the acclimatization of direct selling in China.

years of direct selling experience finally made us understand that it's not that China's direct selling failed to live up to expectations! It's not that China direct sellers don't work hard! China's direct selling market should be the largest in the world from any angle, but there are a large number of direct selling refugees in China, wave after wave. "Being fooled again and again, Dangdang is different" has become the most beautiful scenery of direct selling in China! So, why is there such a strange phenomenon? I want to quote an old direct seller in the direct selling industry to illustrate:

First, the operating cost is high: although some companies have low declaration fees, the long-term operating cost is not low! Transportation, accommodation, meetings and other expenses, it is difficult to support the so-called success without certain economic strength! Without any experience, just relying on the enthusiasm and lofty aspirations of "anything is possible with passion", they think that their efforts will be rewarded, and as a result, they have basically become "direct selling refugees"!

second, personal connections: nowadays, direct selling is basically a household name. People who accept the concept of direct selling have already joined the army of direct selling, and the winners are brave and the losers are scarred. Those who reject you run away or don't pick up your stubble at all. Now they are basically "winners" who rely on their influence to dig up the "unsuccessful, unwilling, and high mountain" of other companies and teams to drive their performance, which is really helpless for the direct selling industry, where connections are money!

Third, successful people can't have money and leisure: Although everyone is saying that direct selling is a multiplier cause, they will work hard for a while and enjoy their whole life, but after 2 years of direct selling, in contrast, those successful people still travel all over the country all the year round and can't be idle? Even the time for the Chinese New Year holiday is almost saved, because: "If you don't pull it, he will' die' for you"!

what the hell is going on here? Isn't it worth pondering?

Back in those days, Mao Zedong Zhou Enlai led the People's Liberation Army (PLA) with no food and no clothes, Xiaomi and rifles, and even defeated the well-equipped Chiang Kai-shek Kuomintang army with adequate food, warm clothes and pay in a national decisive battle that surprised the whole world! What does Mao Zedong rely on? It's human heart! It is the local tyrants who divide the fields, the serfs and tenants who have no land for generations, and the children and grandchildren have the hope of food! There is such a passage in the 24th episode of "Bright Sword": After Zhao Gang, a new political commissar, won the hearts of the prisoners, he immediately asked: "Land reform is being carried out in the liberated areas, and all the poor people have been allocated land. Have your relatives written?" A Kuomintang soldier replied, "Sir, my family is also dividing land. My family has divided eight acres of land and a cow!" " Zhao Gang: "Then I congratulate you, brother. There is hope for your family from now on! If you have your own land, you won't change it for a golden mountain! But when we have land, Chiang Kai-shek won't do it! Always try to get it back! What should I do? " The Kuomintang soldier shouted, "Then I'll fight him hard!" Zhao Gang: Good point, then let's fight him hard!

Now the whole direct selling industry is basically aware of this, and many systems and teams are also saying that they have solved the problem of direct selling refugees. However, you will not operate or have a meeting after reporting the form. The marketing model will not change, or it will change its form! The way of thinking has not changed, but it will still cycle in the strange circle of "being fooled again and again, Dangdang has new tricks". It's time for the sales-oriented profit distribution model to change to the consumption-oriented profit distribution model!

let's take a look at the consumption-based profit distribution and sales model:

consumption-consumer profits, investment dividends, sharing publicity and channel income

All wealth comes from investment, sales (channels) and consumption. Do you agree

consumers, investors (producers) and sellers (market channels) have always been called the troika that drives China's economy! Investment (production) and export (sales) have made remarkable contributions to the rapid development of the national economy! However, the third carriage that the country wants to pull most-domestic demand or consumption, although it takes the most energy, has had little effect so far! At present, expanding domestic demand has become the most critical link in national economic development! It is also the most important starting point of China's economic development strategy!

the state's grand policy has gradually shifted from export to domestic demand, and the country's GDP growth is bound to rely more and more on domestic demand (consumption). The west also talks about expanding domestic demand, which is stimulated by coercive and squeezing means such as reducing taxes, increasing loans and lowering interest rates. It is external stimulus, and consumers are passive. This stimulus has a limited effect on stimulating consumption. At present, China is increasing its purchasing power by increasing its per capita income. The 18th National Congress of the Communist Party of China clearly proposed that the per capita income (per capita purchasing power) should be doubled within 1 years. In short, consumers should try their best to increase their active consumption. China's national conditions also determine that we need a localized sales model reform that is compatible with the socialist market economy!

This sales model will completely change our lives and revolutionize our wealth distribution model. Completely solve the social instability caused by the inequality between the rich and the poor in China. This will definitely be a revolution in profit distribution! The trinity linkage mode of production (investment), sales and consumption will make China and even the world economy full of youthful vitality!

companies and production enterprises are all producers, and they earn part of the profits. The circulation links, that is, the sellers at all levels, earn most of the profits. As buyers, we buy the products and spend the money. We are real consumers. Are the creators of wealth, producers (investors) and operators (market channels) all participate in the distribution of market profits, and consumers, as the protagonists of the market economy, are the most critical link in the development of the market economy. Although they have now reached the buyer's market, the buyers (consumers), the biggest wealth creators, have not participated in the distribution of profits, just like we have been farming for generations (agricultural tax). Now our farmers not only do not take imperial grain for farming. For example, if a consumer buys a product, the manufacturer regards this purchase as an investment in its production. According to the purchase amount, it will return the profits of the enterprise to the consumer in a certain proportion at a certain time interval, and then give publicity rewards according to the publicity performance of the enterprise and products, market expansion bonuses and leadership bonuses for market expansion and product promotion, and implement the all-round linkage of production, supply and marketing. On the one hand, consumers are the owners of the market. On the other hand, it pays dividends as investors and gains profits from the performance of operators. This "national movement" will inject unimaginable sustained and permanent power and vitality into the entire wealth industry chain to develop the economy! So as to achieve all-round * * * win!

Author Zhou Yongzheng 1558628668