LG is a brand of South Korea's LG Group.

Korea LG Group was established in Seoul, South Korea in 1947 and is located at No. 20, Yeouido-dong, Yeongdeungpo-gu, Seoul. It is an international enterprise group that leads the world's industrial development. LG Group has established more than 300 overseas offices in 171 countries and regions. Its subsidiaries include: LG Electronics, LG display, LG Chem, LG Life and Health, etc., and its business fields cover chemical energy, electronic appliances, communications and services.

LG Way is LG's traditional corporate culture. It means relying on LG's actions to practice LG's business philosophy of "creating value for customers" and "respecting people's management", and ultimately achieving "first-class LG” goal. Righteous management is not only the fundamental value pursued by LG, but also LG's unique way of action that implements LG's business philosophy. Jeong-do management is not simply ethical management, but true righteous management means cultivating the strength to win in competition and creating substantial results based on ethical management.

The development history of LG

The founder of LG Group, Yeonan Guinhui, founded Lexi Chemical Industry Co., Ltd. (now LG Chem) in 1947. Since then, it has been in poverty and poverty. The history of LG Group began to be written on the land.

The LG Group successfully developed Korea's first toothpaste with its own technology in 1954, defeating the American "Colgate Toothpaste", quickly occupying the Korean domestic market, and contributing to improving the health of the people.

LG Group established LG Ad in 1984 and began to get involved in the comprehensive advertising business. In 1987, it took over Korean Express and established STM to enter the professional business field of credit cards and computer systems.

On April 12, 2023, LG launched a new company logo, which has a flatter appearance and lighter red color, called "LG Active Red". The iconic Life's Good brand slogan will be used more extensively on branding and product packaging, and will feature a new font. LG is pursuing a more "dynamic and youthful" appearance and hopes to reshape its brand logo.

Reference for the above content: Baidu Encyclopedia-LG Group