key word
"multi-card integration"
Very useful credit card.
Nowadays, credit card has become the most commonly used payment tool, and the competition in the credit card market has also entered a white-hot stage. The types of credit cards are rich and colorful, and the functions of credit cards are increasingly rich, which provides cardholders with a variety of choices.
Facing the dazzling credit card market, how to choose a satisfactory credit card? Easy to use is of course the first premise. ICBC Peony Love Card is obviously a very useful credit card.
Peony Love Card is a retail-themed credit card launched by China Industrial and Commercial Bank Shenzhen Branch and Shenzhen Retail Business Association on June 5438+February 65438+May 2008. It's very easy to use, because at the beginning of its issuance, ICBC Shenzhen Branch joined seven mainstream merchants in Shenzhen, including Rainbow Shopping Mall, Mao Ye Department Store, Suibao Department Store, Sun Department Store, Haiya Department Store, Gome and Xinyijia, to form the "Love Shopping Alliance", so that Peony Love Shopping Card holders can enjoy the membership benefits, membership points and membership treatment of the above seven mainstream merchants, and enjoy a minimum discount of 8.8% on full-price goods. Today, the number of merchants in the "Love Purchase Alliance" has expanded to 25. In other words, a peony shopping card is the membership card of 25 alliance merchants.
Peony loves to buy cards, which is the unique feature of "one card for multiple purposes" and "multiple cards in one" for mainstream merchants in Shenzhen, ending the dilemma of too many co-branded cards in the market and effectively solving the embarrassing problems of inconvenience for consumers to carry and use multiple cards and difficult management.
It is precisely because of its ease of use that peony love card has been widely recognized and loved by consumers once it is launched, and it has become the first choice for smart Shenzhen people. Since it was launched at the end of last year, the number of peony love cards issued in five months has exceeded 654.38+million. The number of cards issued in 9 months exceeds180,000. In the highly competitive credit card market, ICBC Peony loves to buy cards, and has repeatedly created a miracle of credit card issuance and achieved remarkable results.
key word
"innovation"
High-tech credit card
"Multi-card integration" and "catch all" are easier said than done. First, the technical level is difficult; Secondly, in the business model, the same type of businesses are competitors and it is difficult to coordinate. This is also the main reason why banks have generally issued a single joint credit card for so many years, and it is difficult to issue "multi-card in one" credit cards with many merchants of the same type.
In order to build Peony Love Card into a credit card to solve the core needs of citizens' daily consumption and even business travel consumption, ICBC Shenzhen Branch made bold innovations in business model and technology based on the principle of customer-centeredness.
In terms of business model, the bank formed a "Love Shopping Alliance" with mainstream merchants in Shenzhen, and turned a small love shopping card into a membership card of the alliance merchants, allowing cardholders to enjoy the courtesy of "one card for multiple purposes" and "VIP in the store". Now the number of alliance members has grown from the initial 7 to 25; At the same time, we made a big fuss about technological innovation, and successfully upgraded from a magnetic stripe card to a financial ic card meeting the PBOC2.0 standard of the People's Bank of China, which not only made the card more secure, but also provided technical possibilities for upgrading the Peony Love Card, and also made the Love Card load more and more powerful functions at the same time.
The continuous innovation of business model and technical means has laid a solid foundation for the rapid promotion and further upgrade of Peony Love Credit Card.
key word
"store VIP"
A particularly affordable credit card.
How to build peony love card into a credit card that meets the core needs of citizens' life consumption? In the nine months since its issuance, ICBC Shenzhen Branch has continuously innovated and upgraded the Peony Love Card: on the one hand, it has expanded the membership of the Love Shopping Alliance, and the number of merchants in the alliance has grown from the initial seven to the present 25, and the coverage area of merchants has expanded from Shenzhen to Hong Kong and to the whole country, and the coverage industry has also expanded from a single retail department store to home, business travel and shopping malls; On the other hand, when issuing Peony Love Card (Chip Card), cardholders can swipe their cards directly on the Guangzhou-Shenzhen line of guangzhou-shenzhen railway Harmony Train, without queuing to buy paper tickets. The electronic cash function of financial ic card was also launched on June 5438+ 10/... with the increase of allied merchants and the addition of cutting-edge technology, the consumption functions carried by Peony Love Card are more abundant and diversified.
It is particularly worth mentioning that ICBC Shenzhen Branch is also very careful in the selection of merchants in the "Love Shopping Alliance". Among the 25 franchisees, Guo Rainbow, Mao Ye Department Store and Suibao Department Store in the department store industry, Gome, Haobainian, Guoanju and Shundian in the home appliance industry, Coastal City, Wang Di Commercial Building, Ganglongcheng and Jingji Bai Na in the shopping center are all well-known brand merchants in Shenzhen, and they are also the most frequently visited shopping places by Shenzhen citizens. Ctrip.com, Mango net.com and eLong.com, the three most famous online business travel service providers in China; Chow Tai Fook, Rongshi Gallery, Hannah, cobo, Carol's and Che-Che are also well-known businesses in Hong Kong.
Peony Love Card, with its huge commercial potential and broad development prospects, not only attracts the favor of smart consumers, but also attracts the close attention of smart businesses. The participation of cross-regional and cross-industry merchants has also provided consumers with more convenience and rights.
A peony shopping card is the membership card of 25 mainstream merchants in Love Shopping Alliance, enjoying VIP treatment of merchants in different fields of Love Shopping Alliance, and enjoying shopping discounts and discounts-"VIP at the store".