Shopping mall event planning Part 1
1. Activity background
Wal-Mart has grown from a small rural enterprise into a world-famous "retail empire". And gradually developed into the leading retail enterprise
Its footprints are almost all over the world and have won unanimous praise from consumers. Since its opening in Shenzhen in 1996, many supermarket chains have also opened in succession. Now Wal-Mart's first branch in Zhengzhou is about to open. Its specific event arrangements are as follows:
2. Purpose of the event:
1. Basic goal: To celebrate the opening of our store and the arrival of the Dragon Boat Festival, win customers with low-price products and high-quality services. Spread shopping mall visibility and establish a good corporate image.
3. Marketing objectives: Expand customer participation through various activities, drive sales, increase mall efficiency, and increase corporate profits through entertainment marketing.
3. Long-term goal: increase sales, expand market share, and ultimately achieve the unification of economic and social benefits.
3. Current marketing situation:
1. Market situation: The site is located near a prosperous business district. There are actual competitors such as Beijing Hualian Jinboda and other large supermarkets, and there may also be potential competitors.
2. Product status: Most of the products are mainly popular consumer goods, with a wide variety and little price difference.
3. Macro-environmental conditions: Most of the consumer groups are mobile population with high population density and large passenger flow. The actual demand and potential demand of consumers are both large.
IV. SWOT problem analysis:
Advantages: Wal-Mart has a strong scale effect. It is very competitive to a certain extent. And it itself continuously carries out technological updates and purchases satellites to build a strong supply chain management, has a highly standardized business philosophy, scientific operation and marketing, and has distinctive characteristics such as a sound training system.
Disadvantages: High operating costs and huge scale bring greater management challenges. Development in remote locations faces many problems.
Opportunities: The current development situation of the retail industry is very good, the market probability is very high, and the analysis of the market is conducive to companies seizing opportunities to lead a new shopping climax.
Threats: There are many actual and potential competitive market risk factors.
5. Price strategy:
1. Based on cost, we use the price of similar products as a reference and launch high-quality and low-priced products with the slogan of "everyday low prices".
2. Give appropriate quantity discounts to encourage multiple purchases.
6. Promotional strategy:
1. Comprehensive use of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies to achieve the best economic benefits.
2. Maintain localized operations.
7. Advertising:
1. "5m" principle: Choose two media, newspapers and TV, to inform customers that Wal-Mart is opening in Zhengzhou and convey the message of high quality and low price as well as the beautiful shopping environment to arouse customers' desire to buy and increase sales.
2. It was also distributed in the form of leaflets on the streets and conveyed to customers Wal-Mart's business philosophy of "low prices every day".
3. Invest more in advertising budget during the initial store opening period. After the store opening boom, you should immediately reduce the amount of advertising to minimize unnecessary advertising expenditures and compress the amount of advertising to reduce costs while maintaining low product prices.
4. Advertising that focuses on selling points is pop advertising.
8. Public relations:
1. Establish and maintain normal cooperative relationships between enterprises and consumers.
2. Enterprises and suppliers establish good collaborative relationships to ensure the normal operation of goods.
3. Establish a popular science gallery to tell people about ways to care for resources and protect the environment using pictures, texts, objects, culture and other forms to establish good community relations.
4. Sponsor out-of-school children to participate in more public welfare activities to establish a good corporate image.
5. Invite officials to visit enterprises and attend press conferences.
Nine: Business promotion:
1. Implement membership-based promotions: consumers can enjoy various special services after becoming members.
2. Promotion to consumers: Give away samples and sell at reduced prices.
3. Grasp the demand characteristics. Nowadays, seasonal products and general sentimental products are mostly used for promotion to stimulate consumer demand and expand sales.
10. Logistics and distribution: In terms of logistics management, a distribution center is used at the most appropriate location in the business area to ensure the normal operation of goods during the promotion period.
11. Budget for various expenses of the planning plan:
Total promotion expenses:
Advertising expenses:
Business discount expenses: < /p>
12. Analysis and prediction:
Impressions
Through Wal-Mart’s promotional planning book, we can clearly find that his planning is very well written and the general planning steps are It is the background, purpose, content, time, place, name, implementation method, publicity method, cost budget, and effect evaluation. Wal-Mart's promotional planning book reflects these, and he also conducted a SWOT analysis to not only analyze its strengths, weaknesses, opportunities and threats, but also carry out price strategies and advertising. The market situation was also analyzed. It can be said to be a relatively successful planning document, but it did not include the time and place for promotions, nor did it budget the expenses required for each promotional activity. It also did not specify who would organize the activities. It only stated the content. . At this time, I saw it from Wal-Mart's promotion plan.
If a company wants to make its activities very successful, it must have a clearer planning document to attract customers' attention, improve the company's image and market share, and thereby obtain more profits. And from this planning book, I learned how to write a planning book. Before, I only knew from books that a planning book should be written from these aspects, but I had never written it personally. From here, I finally realized that writing a planning book is no longer a simple task. I thought it would be so easy to write that I have learned to write planning books. The planning book is also very important to an enterprise. The success of corporate activities depends on whether the planning is well written or not. Shopping mall activity planning Part 2
This promotion should include a wide range of products, a large number, and a strong intensity, and use the duality of the festival to promote joint sales of products.
The specific content is as follows:
Activity time: June 21st (Friday) - June 7th (Sunday)
Activity theme: Family Reunion to spend the Mid-Autumn Festival, dragons and tigers to welcome the National Day
Scope of activities: shopping malls and various stores
Activity content:
Mid-Autumn Festival activities: Supermarket Mid-Autumn Festival DM posters in September Simultaneous follow-up from the 5th to the 25th
Simultaneous follow-up of the Mid-Autumn Festival in each store
Event theme: Mooncakes + Red Wine A certain shopping mall will take you to celebrate the Mid-Autumn Festival
(Gold, jewelry , cosmetics, major appliances and other special categories will not participate in the event)
Event time: September 21 (Friday) - September 25 (Tuesday)
Event description: Because A shopping mall does not bear the cost of discounts held by existing brands in the mall, so the advertising highlights "giveaways on top of existing discounts". Customers' psychological feelings are different. You can get what customers think is more affordable without bearing the cost. The intensity of the activity also highlights the Mid-Autumn Festival moon cake and red wine delivery activity, which is relatively warm and appropriate to the characteristics of the festival. )
Activity content:
On the existing discounts of all brands
If you spend more than 200 yuan in cash on the same day, you can get another gift with your shopping receipt or receipt. A piece of "warm moon cake". (Individually packaged, worth about 8 yuan)
If you spend 500 yuan in cash on the same day, you can get another "Family Mooncake" gift box with your shopping receipt or receipt. (worth about 40 yuan)
If you spend 1,000 yuan in cash on the same day, you can get a free "Mooncake and Red Wine" gift box with your shopping receipt or receipt. (worth about 80 yuan)
Each store negotiates with the mooncake manufacturer to customize the gift according to the value of the gift. After the event, the payment will be based on the actual number of gifts. In principle, each store will bear 50% of the cost with the participating brands.
"The full moon and Mid-Autumn Festival bring strong love to a certain shopping mall" Mid-Autumn Gift Festival
During the Mid-Autumn Festival, special areas are set aside in each store to open up exhibition areas for the Mid-Autumn Festival product series. The categories of products on display include : Mooncakes, wine, gift boxes and other Mid-Autumn Festival products are available to facilitate customers to purchase in this area.
The product categories for the Mid-Autumn Festival series of products such as mooncakes, wine, gift boxes, etc. are selected and organized by each store. The location can be in a supermarket or a public area outside the supermarket.
National Day and shopping mall anniversary store celebrations:
Event time: September 28 (Friday) - October 7 (Sunday)
Event Scope: A certain shopping mall and various stores
Activity content:
(1) New products in clothing, bedding, and bags are discounted up to 30% off
During the activity, all A single store offers a discount of up to 30% off on new products for clothing, bedding, and luggage purchased on the same day. In principle, the range of participating brands should be wide, and the same brands in each store should ensure the same intensity.
(Except for supermarkets and special brands, during the event, member points cards only give points but no discounts)
(2) Shopping in a certain mall and enjoy unexpected surprises - "No money spent on National Day shopping ”
Time: October 1st to 7th, 20xx
Customers who purchase more than 300 yuan in a single store on that day can participate in the lottery with their shopping receipts and have a chance to win all the tickets. Amount and half consumption refund.
Operation details:
Each store will set up a lottery box, containing 20 table tennis balls (of which 1 will be returned in full, 2 will be returned in half, and 17 commemorative prizes can be selected) Supermarket products), staff need to stamp an "L" stamp on the invoices of customers participating in the event, and the lottery will be drawn immediately.
(3) Happy National Day, a certain shopping mall brings good health
This activity aims to alleviate people’s helplessness and hesitation in the face of accidents and disasters through shopping and additional purchases , which further highlights the importance of insurance, and plans to give away personal accident insurance through shopping, which reflects that a shopping mall is people-oriented and cares about customers, and plays a certain positive role in establishing the image of a shopping mall that cares about customers' health. Since the National Day themed promotion has been launched with a 30% discount on the entire site, in order to control costs, this event adopts the method of additional purchases as an additional activity to the main event to dilute the commercial atmosphere and highlight the marketing idea of ??a shopping mall giving away health, which can attract the attention of customers.
During the event, any customer who purchases a total of 1,000 yuan in a single store on that day (including supermarkets) can add a certain amount of cash to the main service desk of each store to apply for an "insurance card". 500 pieces, the insurance card setting is:
Series A: Add 5 yuan to get free accidental injury insurance with an insured amount of 22,000 yuan (cost 15 yuan).
B1 Series: Add RMB 10 to get free accidental injury insurance with an insured amount of RMB 63,020 (cost RMB 30).
B2 Series: Add 10 yuan to get free traffic accident insurance with an insured amount of 281,000 yuan (cost 30 yuan).
C1 Series: Add 20 yuan to get free accidental injury insurance with an insured amount of 155,030 yuan (cost 50 yuan).
C2 Series: Add 20 yuan to get free traffic accident insurance with an insured amount of 540,000 yuan (cost 50 yuan).
Detailed rules are attached
Operation details:
a. Customers who have accumulated a total of 1,000 yuan in single-store shopping on that day (including supermarkets) can participate. It can only be processed in a single store, and no cross-stores are allowed.
b. When a customer applies for an insurance card with a machine-printed invoice, the staff must stamp an "L" (gift has been received) stamp on the machine-printed invoice.
c. The insurance card will be determined by the headquarters, and the cost will be borne by each store based on the actual number of gifts.
Cost:
Insurance card: 4 stores for 10 days *** Appointment required: 20,000 pieces × average price 35 yuan = about 700,000 yuan
Customers add Purchase and recyclable: 20,000 pieces × average price 13 yuan = about 260,000 yuan
The total cost of the 4 stores is about 440,000 yuan, and it is expected that the four stores will be active in 10 days
Conservative sales of 120 million, The activity cost rate is about 0.4%
Inkjet photo printing: about 4,000 yuan
(4) The 5th anniversary of true love, colorful gifts and happy gifts
Activity time: September 26th (Wednesday) - September 30th (Sunday)
(1) Get a big gift for products with a 30% discount or above
When the total amount reaches 300 yuan on the day (including 300 yuan) If you spend up to 500 yuan, you will receive a gift worth 32 yuan. There is a limit of 1 gift for a single invoice and a limit of 150 gifts per day.
If the total amount reaches 500 yuan (including 500 yuan) to 800 yuan on the same day, a gift worth 65 yuan will be given. A single invoice is limited to 1 gift. Limit of 80 copies per day.
If you spend more than 800 yuan (including 800 yuan) on the same day, you will receive a gift worth 102 yuan. There is a limit of 1 gift for a single invoice and a limit of 40 gifts per day.
1. Except for supermarkets, special offers and special brands.
2. When returning or exchanging goods, gifts or equivalent cash are required.
3. In principle, the supplier shall bear 5 points of the cost of gift-giving activities.
(2) Shopping gifts for the happy couple with the full moon
Bring your 20xx marriage certificate to 5F to buy wedding products
Crocodile, Boyang, Pierre Cardin , Mercury all have shopping gift activities
Go to 2F to buy jewelry
Baihui Jewelry, Jin Geer, and Baobao all have gift activities
"New" meaning Thick, bring out a good mood
Event time: September 12 to September 28, 200*
Location: a shopping mall and various stores
During the event, swipe your bank credit card:
If you spend more than 288 yuan on a single card (a shopping mall co-branded credit card spends more than 188 yuan on a single card), you will receive a free CMB dinner knife or fork. Shopping mall event planning 3
Event time:
March 10-15, 20xx
Event theme:
Love Department of 3.15 Love connects thousands of families
Event location:
Shopping mall format, comprehensive supermarket
Subtitle:
Pay attention to 3.15 complaints and updated Courteous
Activity content:
1. Supermarket’s "Five Excellent" solemn commitments
1. Elegant shopping environment: arrange major stores to create a lively store Atmosphere and environment.
2. High-quality product quality: During the event, anyone who finds expired products or products with quality problems in the store will receive a small gift.
3. Excellent service quality: On March 15th, all customers who go to the supermarket to shop can go to the service desk to pick up a "Service Quality Award Survey Activity" form, fill it out and return it, and you will get It is best to use a "good mouth cup".
4. Special sale activities at good prices: During the event, a batch of special sales products (to ensure quality and quality) will be launched at ultra-low prices.
5. Generous promotion content: launch a batch of department stores and snacks for buy 3 get 1 free activities.
2. Supermarket integrity - interacting with you
1. Consumer law consultation: On the morning of March 15, the Municipal Consumers Association set up a consultation in front of the First Shopping Plaza Station, publicize the relevant provisions of the Consumer Rights Protection Law to consumers, and accept and handle rights protection complaints on-site.
2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the First Shopping Plaza on the afternoon of March 15, hire them as supervisors of Jiayong Company, and be responsible for Jiayong Supermarkets are responsible for product quality supervision and regularly provide various rectification opinions and suggestions to the company. Based on the adoption value of the suggestions, Jiayong provides them with souvenirs worth 20-100 yuan.
3. Feedback to consumers with sincerity
1. My thoughts on your new clothes
① "Farewell Winter" clothing sale: all special prices for one-time purchases For winter casual wear, suits, windbreakers, down jackets and cashmere sweaters, if you spend 80 yuan or more, you will receive a pair of gloves or a fine scarf worth about 10 yuan; if you spend xx yuan or more, you will get a pair of cotton slippers or a scarf worth about 30 yuan; For RMB 160, you will receive a set of thermal underwear worth RMB 50. (The more you buy, the more you get, while supplies last)
② "Into Spring" new product sales: Anyone who purchases new spring clothing, casual clothing, and footwear from each brand at one time will receive a gift worth 10 yuan. A gift worth RMB 20 when you spend RMB 180 or more; a gift worth RMB 30 when you spend RMB 220 or more. (The more you buy, the more you get, while supplies last)
③Children’s clothing display and release: Organize children’s fashion shows in the Times Store and conduct high-quality children’s clothing shows to show innocence and fun and promote sales. Anyone who purchases the children's clothing worn by the model will receive a beautiful kite; those who purchase other children's clothing will also receive a beautiful gift. (The more you buy, the more you get, while supplies last)
2. Feed your stomach with delicious food in the Year of the Rooster
① Food area: A batch of snack foods are on sale at shocking prices.
② Fresh food area: ⑴ Anyone who purchases fresh food for RMB 20 or more at one time will receive 3 fresh eggs. (The more you buy, the more you get) ⑵Limited time special offer of fruits for 1 yuan per catty. (On the day of March 15, 9:00-10:00 in the morning, 3:00-4:00 in the afternoon, 8:00-9:00 in the evening; each person can buy only 2 pounds)
4. Special Planning:
Love Liubei Supermarket - Shopping for gold in Liubei Come to Liubei Supermarket and get a lucky prize: On March 15, 10 sets of computer printouts stamped with good use seals will be placed in different places in the supermarket ( Please feel free to shop with integrity). If you can find a complete set, you can go to the service desk to exchange for a prize worth 50 yuan. (Each person is limited to one set) Shopping mall event planning part 4
Event time: March 10th - 15th
Event theme: Love 3.15 Love connects thousands of families
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Activity location: ''Shopping Plaza
Subtitle: Pay attention to 3.15 and make complaints reasonable and polite
Activity content:
1. Shopping Plaza 5 Excellent; Solemn Commitment
1. Elegant shopping environment: arrange major stores to create a lively store atmosphere and environment.
2. High-quality product quality: During the event, anyone who finds expired products or products with quality problems in the store will receive a small gift.
3. Excellent service quality: On March 15th, all customers who shop at ** Plaza can go to the service desk to pick up a "Service Quality Award Survey Activity" form, fill it out and return it. You can get a good-use "good mouth cup".
4. Special sale activities at good prices: During the event, a batch of special sales products (to ensure quality and quality) will be launched at ultra-low prices.
5. Generous promotion content: launch a batch of department stores and snacks for buy 3 get 1 free activities.
2. Integrity of the Plaza--;--;Interaction with you
1. Consumer Law Consultation: On the morning of March 15, the Municipal Consumers Association held a meeting at the entrance of ** Shopping Plaza Set up a consultation desk in front of the company to publicize relevant provisions of the Consumer Rights Protection Law to consumers, and accept and handle rights protection complaints on-site.
2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the ** Shopping Plaza on the afternoon of March 15, hire them as supervisors of the square, and be responsible for the ** Shopping Plaza Supervise the product quality within the company, and regularly provide various rectification opinions and suggestions to the company. Depending on the adoption value of the suggestions, the square provides souvenirs worth 20--100 yuan.
3. Give back to consumers with sincerity
1. My thoughts on your new clothes
① "Farewell to winter; clothing sale: all special prices for one-time purchases For winter casual wear, suits, windbreakers, down jackets and cashmere sweaters, if you spend 80 yuan or more, you will get a pair of gloves or a fine scarf worth about 10 yuan; if you spend 120 yuan or more, you will get a pair of cotton slippers or a scarf worth about 30 yuan; Get a set of thermal underwear worth 50 yuan for 160 yuan (buy more, get more, while supplies last)
② "Into spring; new products are on sale: any one-time purchase of new spring clothes and casual clothes from various brands. , shoes with a purchase worth 120 yuan will receive a gift worth 10 yuan; a purchase worth 180 yuan will receive a gift worth 20 yuan; a purchase worth 220 yuan will receive a gift worth 30 yuan. (The more you buy, the more you get, while supplies last)
③Children’s clothing display and release: Organize children’s fashion shows in the Times Store and conduct high-quality children’s clothing shows to show innocence and fun and promote sales. Anyone who purchases the children's clothing worn by the model will receive a beautiful kite; those who purchase other children's clothing will also receive a beautiful gift. (The more you buy, the more you get, while supplies last)
2. Feed your stomach with delicious food in the Year of the Dog
①Food section of the Plaza Supermarket: A batch of snack foods at shocking prices promotion.
② Fresh food section of Plaza Supermarket: ⑴ Anyone who purchases fresh food for RMB 20 or more at one time will receive 3 free fresh eggs. (The more you buy, the more you get)
③Limited time special price of fruit is 1 yuan per catty. (On March 15th, 9:00--;--;10:00 in the morning, 3:00--;--;4:00 in the afternoon, 8:00--;--;9:00 in the evening; each person can buy only 2 Jin)
4. Special planning: Qingyong ** Plaza --;--; Shopping and gold-hunting fun
Come to ** Plaza and get lucky prizes: on 3.15, at There are 10 sets of computer printouts stamped with JiaYong’s seal placed in different places in the shopping mall (JiYong’s trustworthy shopping experience). If you can find a complete set, you can go to the service desk to exchange for a prize worth 50 yuan. (Each person is limited to one set)
Activity cooperation:
The commodity administration department arranges promotional activities details
The purchasing center organizes products and contacts supplying goods to arrange promotional activities
The Operations Department implements activity plans
The Planning Center formulates plans and implements advertising projects
Advertising support:
1. Prefectural and municipal levels Radio and Television News (1 issue)
2. Prefectural and municipal daily newspapers and evening newspapers (3 issues released 2 days in advance) Shopping mall event planning 5
1. Activity theme: New decoration Appear in the colorful attack peak feedback to welcome May Day
2. Activity time: April 30th - May 7th
3. Activity content:
Activities 1: One coupon can be used in the whole city
Activity content: During the activity, customers who purchase a total of 251 yuan on the same day (members spend 151 yuan) will receive a city-wide coupon (for shopping malls and other businesses) can be used), jewelry needs to be over 551 yuan (membership is over 351 yuan)
Remarks:
1. Only with membership card can you enjoy membership discounts
2 , Small tickets can only be accumulated on the same day
3. If the accumulated amount reaches 502 yuan (members accumulate 302 yuan), they can get two tickets, and so on. Each person is limited to 3 tickets.
4. You can only use one coupon at a time to purchase department stores.
5. How to use the instructions on the back of the city ticket
Cashier’s note: (1) When receiving the city ticket, pay attention to check that the ticket is complete. There is only the original ticket or only the duplicate. The coupon will not be accepted. (2) When collecting the city coupon, you only need to tear off the secondary coupon and return the original coupon to the customer.
Gift-giving location: at the entrance of the home furnishing store on the second floor
Execution: 4 staff members are required at the event (2 in the morning and 2 in the afternoon shift), one person is responsible for accumulating shopping receipts, and during shopping The back of the receipt (computerized or manual) is stamped with the "redeemed" stamp and the city coupon is issued. Another person is responsible for registering the city coupon issuance form (checking the customer's membership card and registering the card number).
Activity 2: Lucky Draw
Customers who shop during the event will receive a lottery card for spending over 50 yuan in a single receipt (over 100 yuan at the jewelry counter). The higher the amount, the more lottery cards you get. The lottery cards are divided into Coupon A (Customer Retained Coupon) and Coupon B (Lottery Coupon). Customers must accurately fill in their name and valid ID number on the Lottery Coupon, and put the Coupon into the lottery box within the designated time to participate in the lottery.
Prize settings: 888 yuan cash card, 50 yuan cash card, plush toys.
1. Lottery operation procedures:
24 winning numbers will be drawn at the lottery site. After the winning numbers are announced, the winners must go on stage and choose the logo according to the staff prompts. There are prizes marked on the back of each logo. The winner can get the prize marked on the back of which logo he chooses.
2. Receive the lottery card
① Buy more and get more
You can receive the lottery card for every 50 yuan or more (jewellery is more than 100 yuan) in a single receipt One ticket, the more you buy, the more you get. It is calculated in multiples of 50 yuan (100 yuan for jewelry). There is no limit to the number of single receipts.
Note to shopping guide: When issuing a receipt, the shopping guide must indicate the number of lottery cards to be received in the upper right corner. For example: the customer’s consumption amount in a single receipt is 1,010 yuan (non-jewellery products). Customers can exchange for 20 lottery cards (only round numbers are taken, the remainder is not counted).
② Receipts are limited to a single ticket, and multiple tickets cannot be added together.
Emphasis: Two items (20 yuan and 30 yuan respectively) from the same counter are printed on a small ticket. If the amount reaches the card base, you can receive a lottery card; if two items are sold for two If each small ticket does not meet the card base, it cannot be accumulated to receive the lottery card.
③ Lottery card collection location: Checkout counter on each floor
④ Lottery card collection time: Until 2:30 pm on May 7, no more after 2:30 pm Hand out lottery cards.
3. Lottery time and location:
The lottery will officially start at 3 pm on May 7. Customers must put the B-couplet of the lottery card into the lottery box at the lottery site (Ximen Plaza) before the box is officially sealed at 3 o'clock. If it is overdue, it will be deemed as an automatic waiver.
4. Instructions for receiving the prize:
When receiving the prize, the winner must hold the lottery card A copy, shopping receipt and personal ID card (all are indispensable), and press the shopping mall Please fill in your personal information.
Note: The individual income tax of the winners is borne by the customer. According to national standards, a 20% incidental income tax is required. The tax is collected by the mall and deducted directly from the cash card obtained.
Activity execution:
1. The issuance of "luck draw cards" is the responsibility of the checkout counter on each floor. The cashier must hand over the draw cards to the customer while collecting payment. Stamp "Coupon Returned" on the back of the receipt (mechanical, handwritten). No lottery cards will be issued after 2:30 pm on May 7.
2. Two staff members are required at the lottery site. One is responsible for checking whether the customer's lottery card is put into the designated lottery box, and the other is responsible for revealing the prize.
Activity 3: Passing on love roses
Activity content:
During the event, the "Little Lion Brothers" will hold an exhibition in the West Square to welcome the opening
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Activity time: May 1st to May 7th
Activity 4: Lucky Wheel
During the activity, the total shopping on the day is over 251 yuan (members are over 151 yuan) Yuan), you can participate in one big carousel event. If you spend more than 502 Yuan (members over 302), you can participate twice, and you can participate up to 3 times. The items pointed to by the pointer are prizes obtained by customers. You can receive special offers on the spot and do not participate in this event.
Prizes: washing powder, soap, soap, edible salt, soy sauce, vinegar, fruit bowl, chicken essence, toothpaste, dishwashing liquid and tickets to Cageland.
Activity description:
1. Participate in the event with city-wide coupons, which will be collected by the staff.
2. Customers can spin the lucky wheel only after the staff checks the shopping receipt. Early spins will be deemed invalid.
3. If the pointer points to the dividing line between the two prizes, it is deemed that the prize has not been won.
4. Shopping receipts are valid only on the same day and are invalid after expiration.
Activity execution:
1. 4 staff members are required at the event site (2 each in the morning and afternoon shifts).
2. One person is responsible for checking the customer’s shopping receipt, supervising the customer’s rotation of the turntable, and maintaining order on the scene; the other person is responsible for filling in the prize registration form, marking the name of the prize on the receipt, and is responsible for distributing the prize. At the same time, The ticket will be stamped with the stamp "Drawed" to indicate that you have participated in the event.
Event time: April 30 - May 7, 10:00 - store closed
Event location: Ximen *** Sharing Space
IV. Instructions for returns and exchanges
(1) Returns without a receipt are not allowed for goods purchased by customers during this event and any previous events.
(2) If the customer has received a lottery card or prize when returning the product purchased during this event, the customer must return the received lottery card or prize together with the product to the checkout counter during the event. ; If you want to return the product after the event, you only need to return the prize. If the prize has been used or lost, the customer needs to pay the corresponding cash. The cash will be directly deducted from the return payment, and the shortfall must be made up by the customer.
(3) When exchanging goods, only new goods with a price equal to or higher than the price of the original goods purchased can be exchanged. If the price of the exchanged new product is higher than the price of the original product purchased, the customer needs to pay the difference in cash. Shopping Mall Event Planning Chapter 6
The Double Ninth Festival is a traditional festival in China. In recent years, our country has designated September 9th as Respect for the Aged Day. Tradition and modernity are cleverly combined to form a symbol of respecting, respecting and loving the elderly. , a festival for the elderly who help the elderly. , this activity will focus on "respecting the elderly" and implement a series of humanized activities to bring consumers closer to the mall, and through this activity, effectively promote the mall's sales performance.
Activity time: October 11, xxxx
Activity plan:
1. Caring for the elderly and selling warm clothes at special prices,
From October 11th to 13th, senior citizens over 60 years old can go to our mall with their seniority certificate or ID card to purchase Langsha thermal underwear at a special price of 98 yuan and True Love thermal underwear at a special price of 45 yuan.
2. Jiawei Rewards for Respecting the Elderly
Any children who accompany their parents to Jiawei Mall for shopping on the Double Ninth Festival on October 11 will receive a Double Ninth Festival gift coupon. Zhang, use this coupon to enjoy a 30% discount on the purchase of goods (each coupon is limited to one purchase, special products are not included in the purchase range).
3. Don’t forget the lonely elderly during the festival
Organize a condolence group to visit the lonely elderly with gifts, and report it in various media.
4. Free vouchers
Anyone who is over 60 years old and comes to our mall can receive 30 yuan worth of free vouchers at the service desk with their senior citizen certificate or ID card. of vouchers. (Only within 3 days of the event period)
Off-site layout:
Production of banners: 99 Double Ninth Festival ×× reminds you: Go home often and take a look
Production Layout:
1. Inkjet printing of the origin of the Double Ninth Festival
2. Production of event content layout.