Ugg belongs to luxury goods. UGG is actually a general term for this kind of wool boots originated in Australia, which means "ugly boots". 1978, Australian surfer Brian established UGG brand in Southern California, USA, and first brought UGG boots to the United States, but its appearance was not appreciated.

1995, Dacres Outdoor Sports Company took over the operation, which made Hollywood stars put on snow boots and became popular in the United States, and then quickly gained recognition in many countries.

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UGG？ Our initial positioning is a high-end luxury brand, supported by advanced marketing strategies and high-end fashion circles. Therefore, its pricing itself is in line with Dyke's brand positioning. UGG？ I also know the way of star effect. For talk show stars? Oprah gave the audience more than 300 pairs of sheepskin boots in the program.

From that moment on, UGG was quickly sought after by celebrities in new york fashion circle, and frequently appeared in other high-end fashion magazines such as VOGUE. UGG produced in Australia, most of the materials come from Australia, and there are many small and sophisticated factories that insist on making this kind of shoes by hand.

UGG official website-brand story