When writing soft articles, be sure to let others read your articles and learn something, but you can remember your store website when you learn something. Pure advertising articles can't be called soft articles, they are called advertisements. Soft articles are written so that others can't see that they are advertisements, but they can achieve the effect of advertisements. Next, I would like to make five points for your reference.
First, extreme exaggeration: it is best to write some exaggerated soft articles when your website has a certain reputation. If no one knows your station, if you exaggerate, others will definitely call you AD and call you crazy. For example, soft articles such as "Buy men's underwear to Esther Becker in Taobao shop", "Esther Becker in Taobao shop, Taobao customers can't live without it", "One-day sales breakthrough 1 10,000, Taobao Esther Becker men's underwear made" make people have a deep memory of your article through exaggerated methods, and the effect is also very good.
Q&A: Ask a question, then you give an answer, and unconsciously mention your website while answering. For example, such a soft article is all about how to design a Taobao shop, but at the end of the article, it says, "How to make men's underwear and how to highlight the feeling of quality characteristics?" There are many models in Estee Becker, a Taobao shop, so I won't explain them here. " When readers see this, many will go to Taobao to search Estee Becker and visit your website, so that your website will be publicized.
Third, extreme intimidation: threatening soft articles is an anti-emotional appeal. Emotion tells the beauty, and intimidation hits the soft spot-"The number of visits has soared, and you are about to be blocked by Taobao K." "God, this store has long been blocked by Taobao!" "If you don't look, your shop will be hacked soon." In fact, the effect of intimidation is more memorable than praise and love, but it is often criticized, so we must grasp the degree and not go too far.
4. False quotation marks: You quote a few words when explaining a problem, and then say that this sentence was said by someone or a website. For example, "* * * is a very developed website" is what the CEO of Estee Becky said. In this way, the CEO's station was publicized. The popularity has increased.
5. Emotion is moving: Emotion has always been an important medium of advertising. Soft text is informative and targeted, and emotional expression can certainly resonate with people. "Taobao Estee Begum teaches you how to achieve wholesale quantity", "Estee Begum teaches you how to wear a man's unique charm", "All-night Taoist, come here to have a rest" and so on. The biggest emotional feature is that it is easy to move people. Remember your website.