Amazon account status

If the account status is in review and review status, active status, and is in a good status; while the account is in restricted status and suspended status, sellers need to be vigilant.

Health status icon display

A green check mark indicates that the account level is excellent and has reached the standards of the Amazon platform, and the seller has a good shopping experience in the store. A yellow exclamation mark indicates that the account level is average, indicating that the shopping experience provided by the buyer in the store does not meet the standards of the Amazon platform, and the seller should improve to avoid negative feedback. A red × mark indicates that the buyer’s experience does not meet Amazon’s standards and sellers should improve immediately to avoid negative feedback.

Hard indicators of account health

Hard indicators: order defect rate (ODR), pre-delivery cancellation rate, delayed shipment rate, effective tracking rate, and policy violations.

Order Defect Rate

An order is defective if it receives negative feedback, an Amazon Marketplace Transaction Guarantee claim, or a service credit card chargeback. Calculation formula: number of defective orders/total number of orders within the relevant period. The short-term health indicator, that is, the standard is less than 1 in the past three months, and the long-term is the past three months and then 3 months forward.

Order defects include three parts: negative reviews (feedback), Amazon mall transaction protection claims (A to Z), and credit card chargeback claims. Among them, only negative reviews can be removed.

Removal of negative reviews. Customers can evaluate the goods within 90 days after receiving the goods. Within 60 days of the customer giving a negative review, they can request the customer to remove the negative review. There is only one chance to remove the negative review. After removal, Not counting the defect rate. In addition to sellers being able to remove negative reviews, Amazon’s official platform can also remove them, mainly in view of the following actual situations: dirty language as defined by Amazon’s official definition; confusion with reviews; the goods have not been received, but the seller has refunded; the goods have been received, But the seller claims to have received the goods; comments on FBA’s delivery speed. Review does not affect account performance, but affects product rankings.

A to Z, a dispute has arisen between the purchase and sale, and the buyer has communicated with the seller through his account and has waited for 2 working days. If the seller does not understand, please pay attention to the public for more useful articles. Haojiyi cross-border e-commerce coffee buyers can initiate claims. Conditions for buyers to apply for A to Z: The seller has exceeded the estimated maximum delivery time by more than 3 days or has not shipped the goods more than 30 days after placing the order; the goods received by the buyer are damaged or the goods are incorrect; the seller has agreed to give The buyer promised a refund, but the money did not arrive in the buyer's account. No claim status: If the buyer refuses to accept the package but does not provide a tracking number for the returned package, a refund has been given to the buyer.

Credit card chargeback. There are four reasons for refusal: 1. Card theft, which does not affect the seller's rights and interests and has nothing to do with the seller itself; 2. The goods are not received. If it is shipped by FBA, it is FBA's responsibility. If it is self-shipped, it is the seller's responsibility. 3. If the goods are not correct, no matter who delivers the goods, the responsibility belongs to the seller; 4. Multiple deductions have nothing to do with the seller and do not affect the seller's rights.

Pre-delivery cancellation rate

Definition: Buyer orders are proactively canceled due to insufficient inventory or some reason. It must be less than 2.5, and the calculation formula is the number of canceled orders/the total number of orders.

Cancellation method. Seller cancellation: It mainly depends on whether the seller's inventory is sufficient. Jiyi Cross-border E-commerce Academy is the first choice for training on popular products on AliExpress and Amazon. Pay attention to the public account Jiyi Cross-border E-commerce Ka. The high pre-delivery cancellation rate will result in seller account permissions, so Sellers must monitor inventory in real time, replenish goods in a timely manner, and remove items from the shelves if they are out of stock. If the customer requests cancellation but does not send a cancellation request, the seller can send an email to Amazon and Amazon will remove it.

Cancellation by the buyer: If the customer places the wrong order, contact the seller to cancel it yourself. Try to cancel within half an hour. Do not cancel on the initiative of the seller.

The delayed shipment rate

is less than 4. If it exceeds the standard, the account will be reviewed.

Effective tracking rate

Only for self-delivery. Logistics information must be available within 48 hours of filling in the delivery notice. It must be greater than 95, otherwise the sales permission of this category may be removed. , the effective tracking rate does not count small packages.

Violation of policy

Association, infringement, and selling fake goods will result in direct store closure and even affect the seller's entry abroad.

Non-hard indicators of account health

On-time delivery rate, greater than 97, return dissatisfaction rate, buyer provides return request to seller, seller does not reply within 48 hours or makes an error The percentage of negative feedback received by rejected buyer 2 must be less than 10. Mainly include: negative return feedback rate, delayed response rate, and invalid rejection rate. The return dissatisfaction rate, that is, the percentage of buyers who express dissatisfaction in the replies in "Buyer and Seller Messages", must be less than 25, including factors: number of responses in 24 hours, delayed response rate, and usual response time.