In modern society, a new type of consumption behavior is called "wool harvesting", which is mainly led by the post-80s and post-90s generations. This behavior focuses on various preferential activities provided by banks, financial institutions and merchants, such as discount coupons, vouchers, reductions and exemptions, etc. Participants will actively collect and widely disseminate this information. They are like the "scissors" of wool. While enjoying discounts, they also promote the marketing strategies of merchants.

The concept of "grabbing wool" is no longer limited to its original meaning. It covers an increasingly widening scope and covers all aspects of daily life, such as taxi vouchers, takeaway discounts, free data recharge, etc. These activities aim to guide consumers to participate, cultivate their more valuable consumption habits, improve their quality of life, and at the same time experience the fun of obtaining benefits.

Take a bank’s credit card as an example. It provides a wealth of preferential activities, such as recommended card application rewards, specific holiday promotions, doubling of overseas consumption points, and mobile terminal binding bonuses. Users can participate in these During the activity, you can check your “squeeze” results in real time on the official credit card website and enjoy this economical and affordable consumption experience.

In general, "wool harvesting" is a new consumption strategy. It encourages people to take advantage of various preferential activities, which not only meets actual needs, but also improves the quality of life and has become a fashion. consumer culture and lifestyle.