Last year, Vaseline officially announced Yang Yang as the spokesperson, and released a special exhibition of Yang Yang Vaseline purchase in Weibo. Unexpectedly, after only half an hour, the products promoted by Yang Yang were snapped up!
Yang Yang's strong market appeal also surprised the brand. Perhaps it has never encountered such a hot snapping scene, and the brand has no time to replenish. As a result, the demand exceeds the supply, and Yang Yang fans left messages under the brand Weibo, calling for replenishment!
I thought that after a night of replenishment, the inventory should be enough, but I didn't expect it! After two rounds and three rounds of replenishment, the supply is still in short supply! The purchasing power of Yang Yang fans is really amazing!
Yang Yang is often called? Traffic niche? This is a recognition of the traffic that Yang Yang has. However, the strange thing is, compared with others? Flow? I often participate in variety shows, and various TV dramas dominate TV all the year round. The difference is that Yang Yang hardly participates in any variety shows, and almost only produces one work a year. It is more appropriate to say that Yang Yang is an actor than Yang Yang.
In other words, Yang Yang's fans and traffic almost all come from his film and television works, and Yang Yang is one of the few actors who only bring super-high traffic through film and television works.
Yang Yang's works are few, but the essence is not much more expensive. Take Yang Yang's love O2O as an example. Although it has been broadcast for two years, it still occupies the major lists and is repeatedly broadcast on many TV stations. This year's hit TV series "Wu Dong Gan Kun" was broadcast overseas 18 countries and regions, and received constant praise.
Therefore, the traffic in Yang Yang is very real and the conversion rate is high. Moreover, many data show that Yang Yang fans tend to be born after 80s and 90s, which often means maturity and high purchasing power.
In addition to strong purchasing power, Yang Yang fans are full of creativity and excellent communication skills.
No matter how strong the team of stars is, the number and influence are limited, but the number of fans is huge. If there are a large number of high-quality fans, stars will have a huge advantage.
High-quality fans not only mean strong purchasing power, but also mean unparalleled creativity and communication.
Because Yang Yang has attracted a large number of fans by acting as an agent for IP works, there are many outstanding talents such as literature lovers, art lovers and video editing lovers among the fans in Yang Yang.
So we will find an interesting phenomenon: when Yang Yang attends an activity or plays a role, there will be a lot of cartoons of Yang Yang, video clips of Yang Yang and even many novels related to Yang Yang.
Sometimes fans will take the initiative to have interesting interactions with brands and help cooperative brands spread their brand influence with interesting pictures, texts and videos.
That is to say, as long as there is Yang Yang, there will be various valuable derivatives (many brands have found them? Yang Yang effect? For example, Shanghai Pudong Development Bank invited Yang Yang to design a credit card face and launch a credit card related to the theme of Yang Yang's birthday party; Montblanc launched Yang Yang customized products, etc. ).