Taobao’s Double 12 event: a nationwide frantic buying event, gathering products from all categories on Taobao, including women’s clothing, men’s clothing, mother and baby, home furnishings, digital home appliances, cosmetics and other major categories. In addition, during the event, Taobao will give away tens of millions of cash red envelopes as a year-end gift to consumers.

2017 Double 12 activity guide:

(1) Sufficient funds: Alipay account, online shopping bank card, ensure that there are sufficient funds in the account and card.

(2) Quick payment: It saves time by eliminating the need to log in to online banking and enter account password.

(3) Improve credit: It is recommended to check the credit card payment amount and single-day online credit limit before the event.

(4) Collect goods: Collect the goods you want to buy in advance.

(5) Consult in advance: On the day of the event, because there are many people consulting, it is recommended to consult relevant product details a few days before the event.

(6) "Receive" discounts in advance: Get coupons in advance for the store where your favorite product is located.

Extended information

During the "Double 12" period in 2017, Koubei united 1 million merchants to participate in the promotion. In addition to enjoying discounts in restaurants, supermarkets and convenience stores, consumers can also enjoy activity benefits in beauty salons, leisure and entertainment, hotel scenic spots and other scenes, and even in more daily life scenes such as subways, water, electricity and gas payments.

In the 2017 "Double 12", Taobao focused on supporting different types of specialty sellers, ranging from experts and Internet celebrities to designers and regional specialties, to help them display personalized quality products.

As of December, businesses participating in the "Double 12" include 600,000 restaurants, 40,000 convenience stores, 24,000 supermarkets, 13,000 hair salons, 4,900 foot massage shops, 1,200 KTV and 1000 shopping malls. Compared with the "Double 12" offline carnival held for the first time by Koubei four years ago, when only more than 20,000 merchants participated, four years later, the number of merchants participating in the event has increased by more than 50 times.

Reference materials: China Economic Net-Double 12” Transformed into a new retail small coffee show

Reference materials: Baidu Encyclopedia-Double 12 Shopping Carnival