In order to ensure a high starting point, high quality, and high level of activities, it is often necessary to prepare an activity plan in advance. An activity plan refers to a planning document formulated for a certain activity. So how should we develop an activity plan? Below is the Valentine’s Day bank themed activity planning plan I compiled, I hope it can help everyone. Valentine's Day Banking Theme Activity Planning Plan 1
As Valentine's Day is approaching, in order to give back to customers, xx branch launched a special Valentine's Day activity for personal electronic banking with the theme of "A Hundred Years of XX Life Together".
1. Time
20xx year x month x day - x month x day
2. Objects
xx branch personal online banking and Mobile banking customers
III. Content
(1) Open online banking for free and enjoy sweet gifts
From March x to x, individuals Customers who bring their valid identity documents to the counter of xx branch to activate the financial version (or VIP version) of personal online banking, mobile banking and telephone banking services at the same time can receive a piece of Dove chocolate. Couples who open it together will be more "heart" happy. The number of gifts is limited and while supplies last.
(2) Easily conduct account transactions and win New Year gifts
During the event, individual customers who conduct more than x (inclusive) designated transactions through online banking and mobile banking will have the chance to win prizes . Exclusive prizes for
Designated transactions include transfers and remittances, time deposits, online payments, credit card transfers, fee payments, investment and financial management (including xx financial plans, foreign exchange, gold, two-way treasure, funds, treasury bonds, third-party custody, banks Inter-bank transfers, B-share bank-securities transfers), foreign exchange settlement and sales, inter-bank cash management and other transactions.
IV. Description
1. The transaction data of this event shall be subject to the Bank of China system data.
2. After the event, xx will announce the list of winners in the "xx Evening News" and send notification text messages to customers, please pay attention in time. Winning customers should bring their valid identity documents to the online banking bank to claim their prizes.
3. If the two awards in this event are not obtained at the same time, the award with higher value shall prevail.
4. All gifts cannot be exchanged for cash. The final interpretation right of this event belongs to xx Branch. Valentine's Day Bank Theme Activity Planning Plan 2
1. Activity Overview:
Activity Theme: Crossing the Magpie Bridge Hand in Hand, Meet at xx Activity Time: Tentatively scheduled for x, month xx, 20xx
Target audience: xx bank debit card holders (family or couple)
Scope of activity: All business outlets and community outlets of Nanjing Branch
Purpose of the activity: To spread the popularity of xx Bank through interactive experiences and novel activities, increase the quality of existing customers and expand the number of new customers in the interaction between customers and staff.
2. Preliminary event publicity
Material publicity:
1. In the early stage of the event, event posters and leaflets will be provided to promote the event.
2. Place promotional materials in communities, office buildings and cooperative units surrounding business outlets to promote the event.
Telephone marketing:
3. Each business outlet invites its existing customers to participate in the event through telephone invitations and on-site visits.
Media promotion:
4. Publish the relevant information of this event in the form of soft articles on the WeChat public platform of xx Bank as one of the online promotion channels.
3. Activity content:
(1) Overall activity wall for Chinese Valentine’s Day
1. Business outlets place an activity background wall with hearts printed on it pattern or the LOGO pattern of xx Bank.
2. Fill the designated LOGO place on the background wall with roses
3. Customers go to the business outlet to take a photo in front of the background wall and send it to Moments to receive a rose.
(2) Selection of photography works
Business outlets collect photography works taken in front of the silhouette wall. Participating customers can pose in various poses in front of the silhouette wall, and the photos taken in front of the silhouette wall will be used as entries.
(3) The Fate Wall looks for the right person
Collect the information of customers who want to make friends and fill in the form, and place it on the Fate Wall. As an auxiliary function of the overall activity wall, it also makes the whole The activity is more in line with the theme of activities related to Chinese Valentine's Day.
4. Activity rules:
1. With the theme of "Hold hands across the Magpie Bridge and meet at Hengfeng", use the poses in the silhouette wall as the expression of the photographic work form to select the best works.
2. Participating customers can bring their own photography tools or be assisted by bank staff.
3. During the event, the evaluation criteria are: the degree of expression, creativity and novelty of the gestures conveyed by the participating customers in the silhouette wall. Valentine's Day Bank Theme Event Planning Plan 3
Event Time:
February 13, 20xx - February 14, 20xx
Event Gifts:
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Roses (packaging), exquisite cards (write the Valentine’s Day themed greetings in advance, leaving the customer’s name blank at the end)
Activity content:
1. Activities During the period, new Jinyan card customers who open mobile banking and online banking at the same time and use mobile banking to handle a business on the spot will receive an additional rose (with card)
2. All transactions are done at branches The first 14 customers in the business will each receive a warm rose
3. Customers who make fixed deposits for their significant other will receive a rose as a gift
4. January Potential customers who deposit more than 50,000 yuan by February will also receive a rose. Valentine's Day Bank Theme Event Planning Plan 4
The operation of preferential merchants has always been the focus of fierce competition among banks. Due to the characteristics of preferential merchants themselves, all peers have experienced serious homogeneity and blind pursuit of scale. , low maintenance efficiency, poor publicity effects, and insufficient cooperation, merchants have gradually lost their enthusiasm. For xx Bank, this is an opportunity and a challenge. In order to carry out in-depth merchant management more effectively and build the leading brand of our bank's bank cards, we have initially planned a dessert-themed catering event in 20xx. By screening out the products with good reputation, good brand and recognition by everyone in the xx market Merchants reward cardholders with a 50% discount for swiping xx cards, and the word-of-mouth effect brings an explosion of merchants, thus achieving a win-win situation for merchants, cardholders and xx Bank.
1. Activity theme:
"True love is eternal, xx goes with you!" xx Bank 50% off special season
2. Activity positioning:
White-collar workers, young people.
3. Event time:
February 1, 20xx - February 29, 20xx
4. Participants:
Customers with xx bank gold cards or above
5. Activity content:
From February 1, 20xx to February 29, 20xx, a dessert shop will be launched every day , xx bank gold card customers who meet the standard can receive a meal coupon and enjoy a 50% discount on designated packages with the meal coupon (specific details are subject to in-store announcements).
6. Event publicity
1. Newspaper publicity: publicity on the homepage of the website and event columns
2. Sending text messages
3. Promote DM slips/folding sheets/roll-up banners and banners in each branch.
4. Electronic display screen: Branch branches use electronic display screens to promote activities.
5. Newspaper promotion; soft-propaganda in mainstream media before and during the event.
6. Broadcast propaganda.
7. Merchant Channels
1. Make unified event signs to remind customers.
2. Arrange X display racks, posters/stickers/brands/leaflets according to the specific conditions of each merchant
3. Broadcast in the mall to broadcast the event uninterrupted.
4. Set up a channel for Postal Savings Bank activities to promote activities.