Insurance 315 activity summary (general 8 articles)

The most common and versatile work summaries are year-end summary, half-year summary and quarterly summary. As far as its content is concerned, the work summary is to conduct a comprehensive and systematic general inspection, general evaluation, general analysis, and general research of the work during a period of time, and to analyze the shortcomings of the results, so as to draw lessons from the experience. Below is a summary of the insurance 315 activities I compiled (8 general articles). I hope it will be helpful to you!

Insurance 315 Activity Summary 1

According to the "About Carrying out "Insurance, Make Life Better" 3.15 Insurance Theme Promotion issued by Henan Insurance Industry Association on February 27, 20xx The work requirements in the "Notice of the Activity" are to implement the spirit of the document, promote the construction of insurance integrity, create an insurance market environment for honest sales, enhance the social image of the industry with standardized insurance services, increase the protection of the rights and interests of insurance consumers, and let the whole society understand insurance , support insurance, let insurance consumers know how to buy insurance and consume with confidence, and create a favorable external environment for the reform and development of the insurance industry. Huatai Life Insurance Henan Branch organized a 3.15 themed publicity activity of "Insurance Makes Life Better".

1. Clarify the theme and improve the system

The General Manager’s Office of Henan Branch attaches great importance to this publicity activity and organizes special meetings to conduct in-depth study and active promotion of the spirit of the document: It is clear that "Insurance makes life better" 3.15 is the theme of this promotional event; to popularize insurance knowledge, promote insurance concepts, advocate honesty and trustworthiness, and strive to practice the industry core of "keeping promises, taking risks, focusing on service, and complying with regulations" The value concept and the purpose of the event are to demonstrate the Henan insurance industry’s concept of “standardizing operations and improving services”.

Fully understand the importance of this publicity activity, integrate company resources, form a joint publicity work, and set up a leadership group in branches and affiliated institutions to take charge of this publicity work. The general manager is the first to take charge of this work. There is one person in charge, and the human resources and administration department of each institution is a special responsible department, responsible for the implementation and coordination of specific work. Relevant departments fully cooperate, use a variety of publicity channels to promote insurance knowledge, establish a long-term mechanism, and work together to formulate activity plans. Under the unified deployment and supervision of the “Insurance, Better Life” 3.15 themed publicity event, the company achieved good publicity results.

2. Rich in content and diverse forms

Henan Branch conscientiously implemented the document requirements, combined with the actual situation of the branch and the institutions under its jurisdiction, and vigorously carried out "Insurance, Make Life Better" 3.15 Theme promotion activities. This work has been spread throughout the institutions under the jurisdiction of our province, cooperating with the publicity activities of the local insurance industry associations of each institution, and adopting various publicity forms: 13 concentrated publicity campaigns were carried out, 82 staff were invested, 2,705 consumers participated in the activities, and publicity materials were distributed 2115 copies; carried out 18 times of network promotion, invested 107 staff, participated in 257 consumers, and distributed 245 copies of promotional materials; conducted 10 theme presentations, invested 117 staff, participated in 396 consumers, and distributed 643 copies of promotional materials were produced; 14 special trainings were conducted, 132 staff were invested, 260 consumers participated in the activities, and 401 copies of promotional materials were distributed. Promote the following content to insurance consumers through the above forms: First, popularize basic insurance knowledge.

Introduce the concept, content, type, nature, function, relevant legal systems, legal responsibilities, etc. of insurance to consumers, and improve consumers’ own legal awareness, awareness of responsibilities and ability to deal with risks; the second is to convey insurance Service concept. By introducing the company's insurance service content, service processes, service characteristics, etc., consumers can fully understand the obligations of insurance companies and the rights of insurance consumers in the process of selling insurance products and providing insurance services; the third is to explain the specifications of the insurance application process. Introduce consumers to the whole process of insurance application, precautions when applying for insurance, remind consumers to actively cooperate with return visits, etc., deepen consumers' understanding of insurance, guide consumers to consume rationally, and avoid misleading sales.

Set up a publicity stand at the promotional event site to distribute the "right to safety, right to know, right to choose, right to fair trade, right to claim, right to education" stipulated in the "Consumer Rights Protection Law" revised in 2013 Relevant information; publicize press releases related to the company's claims cases with high claims amounts and great social influence in 2013, which will help insurance practitioners and insurance consumers further accurately understand, legally exercise, and correctly perform their various legal rights and obligations; there are It is helpful to guide insurance consumers to identify the risk points of insurance products or services, and accurately understand the risk responsibilities of insurance institutions and the risk responsibilities of financial consumers themselves.

At the same time, a consultation service area is set up, and a promotional banner with the slogan "Smooth rights protection channels and protection of the legitimate rights and interests of financial consumers" is hung in a prominent position; the company's customer service phone number, claims hotline, official website address, and public WeChat are publicized Promotional content such as the platform or Weibo account, external service commitments, and claims timeliness will help insurance consumers quickly understand the various legitimate channels and methods for safeguarding their rights. Consumers can consult on-site, and reception staff will listen to consumer demands on-site and respond to consumers' feedback. Propose improvement plans in a timely manner and properly handle outstanding problems, promote mutual understanding between consumers and the industry, help resolve conflicts, and effectively ensure the harmony and stability of the insurance industry during the two sessions and "3.15"; help insurance consumers establish correct insurance consumption concept, and effectively spread the insurance concept into the hearts of every insurance consumer; it is conducive to expanding the audience of insurance services, deepening insurance consumers' awareness of the company, thereby further enhancing the company's good social image. Therefore, this publicity work has received strong support and support from many insurance consumers.

3. Persevere and consolidate results

By carrying out this "Insurance, Make Life Better" 3.15 theme publicity activity, we have established a "smooth rights protection channel" in branches and affiliated institutions. , protect the legitimate rights and interests of financial consumers", adhere to the starting point of protecting the vital interests of insurance consumers and maintaining social stability, and comprehensively improve the legal awareness of insurance consumers and their ability to identify and respond to risks. At the same time, through the continuous and in-depth development of publicity activities, we will promote company-wide linkage, departmental collaboration and unremitting efforts to consolidate the long-term mechanism of the "Insurance, Better Life" 3.15 themed publicity activity.

In summary, taking the "3.15" International Consumer Rights Protection Day as an opportunity, Huatai Life Insurance Henan Branch carried out the "Insurance, Make Life Better" 3.15 themed publicity campaign, by building various forms of insurance It is a knowledge dissemination platform, a high-quality insurance service display platform, and an insurance consumer rights protection platform to promote and popularize insurance knowledge, advocate scientific and rational insurance consumption concepts, improve the public's risk awareness and the ability to protect their own rights and interests, and display a good image of the insurance industry's honest services. At the same time, we advocate rational consumption, use insurance products and services to solve practical difficulties for insurance consumers, achieve win-win goals, fully enjoy the huge benefits brought by the reform and innovation of the insurance service system, and work with insurance consumers to promote the construction of insurance integrity. ***Create a harmonious insurance development environment. Insurance 315 Activity Summary Part 2

In order to effectively protect the legitimate rights and interests of insurance consumers, we will carry out the "March 15 International Consumer Rights Day" publicity campaign, further promote the protection of insurance consumers' rights and interests, and establish a good foundation for the insurance industry The social image of The "March 15 International Consumer Rights Day" publicity week event with the theme of "Independent Consumption of Integrity Insurance" was held.

In order to welcome the arrival of 315 International Consumer Rights Day, Jining Xinhua Insurance has established a special working group to further strengthen the deployment of activities, improve the customer service system, establish multi-department cooperation channels, and quickly handle insurance consumer issues. At the same time, we conduct self-inspections on service standards, service processes, service etiquette and other work to ensure the quality and level of counter services; we carry out visits to key customers and rapid claim settlement activities, and integrate the company's claim resources to realize door-to-door claim settlement services, assist customers in collecting information, and complete On-site compensation work ensures that all business processing is timely and efficient; using the official WeChat account of "China Insurance News" as a communication channel, we comprehensively organize internal and external staff to participate in insurance knowledge prize-winning competitions.

Focus on carrying out various forms of educational and publicity activities.

On the morning of March 13, Jining Xinhua Insurance organized its employees to set up a promotional booth at the Jining New Gym Square to carry out a publicity campaign on the protection of insurance consumer rights and interests. By distributing promotional materials and providing on-site consultation, we promote the various statutory rights of consumers stipulated in the "Consumer Rights and Interests Protection Law of the People's Republic of China" and inform insurance consumers of the proper channels and methods for resolving consumer disputes. At the same time, we will strengthen the risk awareness of insurance consumers, publicize anti-illegal fund-raising and other content together, and guide insurance consumers to protect their rights and interests legally, rationally and orderly. Jining Xinhua Insurance takes practical actions to practice the business philosophy of "customer-centered" - serving people's livelihood and serving the masses, and has achieved good social results.

Jining Xinhua Insurance will further build a long-term mechanism for the popularization of insurance knowledge, improve service quality, improve service capabilities, enhance the public's awareness of insurance products and services, and provide citizens and customers with more insurance Knowledge and understanding reduce financial risks. At the same time, we will continue to strengthen the construction of insurance integrity and use our own compliance operations and high-quality services to bring a more considerate and efficient service experience to our customers. Insurance 315 Activity Summary Part 3

In order to implement the requirements of the Tianjin Insurance Regulatory Bureau's "Notice on Issuing the "Tianjin Insurance Regulatory Bureau's 20xx 3.15 Insurance Consumer Rights Protection Activities Plan", actively respond to the "3.15 International Consumers "Rights Protection Day", Ping An Life Tianjin Branch closely focused on the theme of "Insurance makes life better" and carried out a series of publicity activities to popularize insurance knowledge, publicize the functions of insurance, safeguard customer rights and interests, and effectively established the company's good social image.

First of all, the branch specially established a "Special Working Group on the Protection of Insurance Consumer Rights and Interests" with General Manager Zhou Jianxiang as the team leader, members of the General Manager's Office and managers of various departments as team members. General Manager Zhou Jianxiang personally deployed and focused on relevant risks. Each working group performed its duties and responsibilities to ensure that the "3.15 Consumer Rights Day" passed smoothly and harmoniously to maintain the company's normal operating order.

During the March 15th Consumer Rights Protection Day, the branch set up a "If I were an insurance consumer" discussion activity during the morning meeting. All departments and business units participated extensively, effectively improving employees' Awareness of integrity and service to provide our customers with more complete services.

On March 20, the branch held the "3.15 Insurance Promotion Day" in the customer service hall. At the event site, the event banner of "Tianjin Insurance Industry 3.15 Insurance Knowledge Promotion Day" was hung and event promotion exhibition stands were placed to create a positive and harmonious publicity atmosphere for the event. At the same time, it enhances the public's insurance awareness and enhances the company's brand image through on-site business consultation, service guidance to customers, and distribution of health promotional materials.

Ping An Life Tianjin Branch will take this event as an opportunity to continue to strengthen the construction of insurance integrity and contribute its due strength to the Tianjin life insurance industry with its own compliance operations and high-quality services. Summary of Insurance 315 Activities Part 4

1. Development of “3.15” customer service activities

In the early stage of 3.15, Xinyang Branch and local agencies carried out different forms of customer services based on the actual market conditions. promotional activities. The Customer Service Department of Xinyang Branch made full preparations in the early stage of 3.15, established a special working group, and issued the "Notice on Requirements for Contingency Plans for 3.15", requiring urban and county units to focus on investigating potential complaints and claims. cases, resolutely implement timely cleanup work; strengthen emergency handling and supervision of complaints and emergencies, ensure that responsibilities are assigned to people, respond quickly, and report in a timely manner for coordination and proper handling; require all units to establish a prevention-oriented ideology and closely monitor Pay attention to the dynamics of potential emergencies, actively respond to all questions raised by customers, and provide enthusiastic and efficient customer service. During this period, the Xinyang Branch and the business channel department carried out in-depth publicity and service activities such as "China Life will always be with you and serve forever".

Xinyang Branch actively responded to the insurance promotion activities organized by local industry associations and consumer associations on March 15, and established a leadership group headed by the general manager’s office of the branch. The customer service, sales channels, and business management center The activity execution team composed of offices and other departments effectively promoted the company's service commitments. Exhibition boards were used on site to display the company's strong brand charm, high-quality service concepts and integrity-based value orientation, and provided relevant insurance information to participating consumers. To popularize knowledge, Deputy General Manager Li Shouxian and Secretary-General Li of the industry association and other relevant leaders conducted a survey and consultation on insurance knowledge among consumers participating in the event. This 3.15 customer service event has effectively penetrated into the insurance consumer group and achieved good results. social effects. During the event, the staff's explanations went deeper into the hearts of customers. The services mainly focus on caring, fast, simple, and more humane, which are suitable for the service needs of modern people at different stages. During the event, the satisfied smiles of customers were enough to show that the image of the insurance industry is gradually improving. Although every step is so difficult, the desire of "insurance makes life better" will not only extend to insurance. The wish of people in the industry is the eternal pursuit of every insurance consumer and practitioner.

2. Summary of the Implementation of Customer Service Satisfaction Survey

During this 3.15 period, the Customer Service Department *** of Xinyang Branch received 36 customer inquiries. The survey showed that the sales staff’s The satisfaction rate is 98%, the proportion of customers who have called the company's unified service hotline is 71%, and the satisfaction level with the company's customer service telephone service is 85%. During the survey, 64% had handled preservation services and the service satisfaction rate was 85%; 8% had handled claims settlement business and the service satisfaction rate was 90%. Customer*** put forward 4 practical suggestions: First, he hopes that the company's business personnel can clearly explain the pros and cons of the product when selling products; second, he hopes that the refund time can be faster; third, the consultation phone can be easier to make and the consultation time The service staff can speak a little slower.

3. Specific improvement measures

(1) In response to customer feedback that the sales front-end explanation is unclear or the characteristics of the purchased products are unclear: Hebei Branch Customer Service Department joint business channels The department has conducted pre-training for sales staff, using three regular meetings per week to carry out targeted training on product features, insurance rules, clauses and responsibilities, etc., and at the same time extensively collected feedback from the front line of the business on product and sales issues. For practical problems, practical answers will be given through multi-party communication and repeated research to ensure smooth and compliant business operations;

(2) In response to the feedback from the telephone consultation service, the customer service department of the branch will do its best to solve the problems. The promotion of the company's value-added services is planned to be organically integrated from within the company with the sales front-end, and the specific content of the company's SMS and letter services will be thoroughly promoted through regular sales staff meetings, deepening the service connotation, and at the same time focusing on manual telephone consultation issues. The positive feedback prompted the headquarters to strengthen training for telephone service personnel.

(3) Regarding related optimization issues in the business process, the customer service department of the branch will classify and summarize the specific issues fed back by customers, including complaint handling system, preservation business specifications, claim settlement-related claim materials, and telephone return visits. Specification requirements, etc., through extensive reference to the experience of insurance companies in the same industry, gradually improve targeted optimization suggestions, make timely adjustments based on actual conditions and submit them to relevant departments of the head office, with a view to adopting and updating them in future system revisions. Insurance 315 Activity Summary Part 5

In order to widely publicize relevant rights protection knowledge and enhance teachers and students’ rights protection awareness, according to the spirit of the document "Notice on Carrying out Publicity Activities for the New Revision of the Consumer Protection Law" of the Korla City Administration for Industry and Commerce , the school launched a publicity campaign on rights protection knowledge on March 15.

1. Activity theme

With the theme of "Consumption and Safety", we will organize activities to promote relevant consumer knowledge and legal knowledge to teachers and students, hoping to expand the rights protection of teachers and students. Knowledge makes it easier for teachers and classmates to reflect on problems that have damaged their rights and interests, and help teachers and classmates solve them in a timely manner.

2. Strengthen organizational leadership and enhance the effectiveness of activities.

After receiving the document from superiors, the school attached great importance to it. In order to ensure that the activities were carried out solidly and effectively, a leading group for the “3-15” International Consumer Rights Day activities was established in our school.

Principal Yasen Aiweili serves as the team leader, Wu Siman Yushan serves as the deputy team leader, and Vice Principal Li Jing, union chairman Maimaitijiang and each class teacher are the main members. The division of labor is clear and the responsibilities are assigned to each person.

3. Extensively publicize and strengthen education

1. Actively deploy and conscientiously implement. In order to ensure the effectiveness of the publicity, the school held a middle-level meeting after two classes in the afternoon on March 13. The principal trained the personnel present and made arrangements for this work. The middle-level leaders of the school were required to lead the entire group of teachers to learn rights protection knowledge in the afternoon. On March 15, all class teachers were required to conduct publicity to all students in the form of theme class meetings.

2. Extensive publicity to ensure effectiveness. On March 15th, each class teacher conducted a consumer rights protection lecture based on the age characteristics of the students and the specific situation of the students. They explained the basic methods and common sense of identifying fake and shoddy goods with case examples and physical objects, so that students could initially learn to use the law. Weapons protect legitimate consumer rights.

3. Little hands hold big hands and go deep into the family. The class teacher asked the children to publicize to their parents the basic methods and common sense they have learned to identify counterfeit and inferior goods, how to protect their legitimate rights and interests, etc. The class teacher gave reminders through the school communication. Carry out in-depth publicity activities on consumer rights protection. Insurance 315 Activity Summary Part 6

In order to commemorate the "3.15" International Consumer Rights Day, xx Industrial and Commercial Office organized a series of activities around March 15. The entire commemorative event was diverse in form, rich in content, and highlighted frequently. The entire activity basically achieved the purpose of widely publicizing the theme of the year and consumer rights protection information, popularizing consumer rights protection knowledge, and advocating for all sectors of society to work together to create a harmonious, honest, and secure consumer environment.

Reviewing the entire activity, we summarized the following characteristics:

1. The leadership paid attention to it and the organization was tight.

At the end of February, xx Industrial and Commercial Office began to consider how to carry out this year’s 315 activities. After many discussions, the leaders of the office decided to closely integrate the annual theme of “Consumption and Safety” with the daily food safety supervision of the Industrial and Commercial Office. Get up, draw up an activity plan, and promptly submit the plan to the District Consumer Protection Association and the Deputy Director of the District Industrial and Commercial Bureau xx, and finalize the plan with the superior department *** to determine three activities hosted by the xx Industrial and Commercial Office, and three activities that will be co-sponsored and participated. . Deputy Director xx attaches great importance to this work, personally participated in the planning and deployment of the entire event, and has studied work plans with the Institute of Industry and Commerce many times. In order to ensure the safety and smoothness of the 315 event, Director xx personally communicated and coordinated with relevant work departments, and personally organized and was responsible for the security and logistics of the entire event.

The great attention paid by leaders at all levels has laid a solid foundation for the success of the series of activities during this year’s 315 period. According to the requirements and instructions of leaders at all levels, the xx Industrial and Commercial Office revised the plan for the entire activity several times, and each link was carefully studied, including the inspectors, inspection objects, participating departments, interviewees, etc., and all aspects were carefully studied. This activity was completed in one go and went very smoothly.

2. The activities are rich in content and frequent highlights.

The xx Industrial and Commercial Office closely follows the annual theme of "Consumption and Safety", and has both on-site consultation and publicity activities and a series of food safety supervision activities, striving to bring forth the new, change and innovate. The main highlights are as follows:

(1) Combined with the pursuit of excellence. The xx Institute of Industry and Commerce closely combines the 315 series of activities with the activities of striving for excellence. The Party branch of the Institute of Industry and Commerce plays the role of a battle fortress. Secretary Chen Shengyi sets an example and other party members actively participate, forming a good atmosphere of catching up, learning, helping and surpassing. During the event, Xiang Industrial and Commercial Office published 4 newsletters on excellence.

(2) Rich content. The xx Industrial and Commercial Office will carry out this year's 315 activities as a series of activities, with a certain time span and a wide range of activities.

1. Starting from the morning of March 2, the special inspection of the alcohol market specifically undertaken by xx Industrial and Commercial Office kicked off the 315 activities. The participating departments in this activity include xx Industrial and Commercial Office, Datong Industrial and Commercial Office, The Liquor Monopoly, Foreign Liquor Association, and anti-counterfeiting personnel of well-known liquor manufacturers inspected 16 liquor business operators;

2. On the morning of March 6, a special inspection of imported food was carried out, and 12 food business operators were inspected. household, removed a batch of food with non-compliant food labels from the shelves, positively promoted a company that has done relatively well in all aspects, and publicized the relevant provisions of the Food Safety Law on imported foods.

3. On the morning of March 13, xx Industrial and Commercial Office, school leaders, school guards, and village cadres jointly inspected the food business operators around the campus. ***Inspected 6 locations around the school*** A total of 23 food business households were included, and 3 business households that did not implement the business system were ordered to establish the students' legal concept of food safety.

(3) News publicity has wider coverage and greater intensity. Each event was followed up and reported by Xiamen Cable TV, Xiamen TV 1, Xiamen TV 2, etc. The social response is good. Insurance 315 Activity Summary Part 7

Today is the "March 15 International Consumer Rights Day". In order to further promote the Hunan insurance industry to fulfill the responsibilities and obligations imposed by the "Consumer Rights Protection Law" and the "Insurance Law", To create a safe and secure consumption environment, the Hunan Provincial Consumer Committee and the Hunan Provincial Insurance Industry Association held an annual consumer-themed publicity event titled "Work Together to Govern, Imagine Consumption" in Xianjia New Village, Yuelu District, Changsha City. 50 insurance companies in the province* **Same participation.

At the event site, various insurance companies set up consultation desks and distributed leaflets to popularize insurance knowledge to the public and guide consumers to understand and learn risk management knowledge. At the same time, the event also specially invited insurance professionals to answer citizens’ inquiries and questions on-site, such as insurance insurance guides, claims settlement guidelines, legal knowledge, etc., to promote and popularize insurance knowledge to the general public.

At the same time, according to the Hunan Insurance Industry Association, in order to further demonstrate the integrity, convenience and fast claims services of Hunan Insurance, the top ten typical claims cases of Hunan Insurance Industry in 20xx were recently released. The top ten typical claims cases selected this time mainly focus on huge insurance compensation, service model innovation, proactive pre-compensation, rapid claims settlement, etc. China Life paid 2.55 million yuan in compensation, and China Life paid compensation for the ice disaster in Guiyang County More than 20 million claims cases are on the list. Insurance 315 Activity Summary Part 8

In order to expand the publicity of consumer rights protection, enhance the awareness of insurance consumers’ rights protection, better carry out the work of protecting consumer rights, and effectively solve the insurance misleading and claims settlement in the industry difficult issues, strengthen insurance social publicity, improve the public's insurance awareness, eliminate misunderstandings about insurance contracts, and create a harmonious insurance consumption environment with consumers, in accordance with the requirements of the Municipal Insurance Industry Association, and in accordance with Jinbao Xiefa [20xx] The specific deployment of Document No. 15, on March 15, in conjunction with Consumer Rights Day, the xx City Branch of PICC Property and Casualty Insurance Company of China (hereinafter referred to as xx PICC Property and Casualty Insurance Company) launched a campaign with the theme of "People's Insurance Company of China Property and Casualty Insurance, Integrity Services, and Doing People's Satisfaction" "Insurance Company" large-scale publicity campaign to popularize insurance knowledge.

In carrying out the theme publicity activities, xx PICC Property and Casualty Insurance Company combined the actual situation, carefully deployed and carefully arranged, and adopted a variety of effective forms and methods to carry out the activity in a lively and dramatic manner and achieved obvious results. . Our company carries out this activity mainly with the following characteristics:

1. Unified Thoughts

After receiving the document from the Municipal Industry Association, the General Manager Office of the Party Committee of XX PICC Property & Casualty Insurance Company attached great importance to it and immediately held a departmental meeting to implement the spirit of the document at all levels and do a good job before the event. Carry out ideological mobilization work to let all employees understand the purpose and significance of this activity. An event leading group was formed, instructing relevant departments to make careful arrangements and plans, and made a lot of preliminary preparations in terms of event format selection, time arrangement, publicity methods, etc., laying a good foundation for the smooth development of the event.

2. Rich content and various forms

Based on the actual situation of the company, xx PICC Property and Casualty Insurance participated in the themed centralized publicity day activities held in Gemstone Plaza, setting up information desks, driving publicity vehicles, setting up publicity display boards, distributing publicity materials, etc. Through various publicity forms, the staff enthusiastically and actively communicated with the public, and answered in detail the underwriting, claims settlement and insurance product after-sales service issues raised by the consultants, so that all walks of life and consumers can pay more attention to and understand the development of PICC Property & Casualty Insurance;

Use the local mainstream news media at the event to conduct centralized publicity for xx PICC Property and Casualty Insurance, create a favorable public opinion environment, and win unanimous recognition from consumers. Extensively solicit opinions from people at all levels, carefully summarize and sort out various opinions and suggestions, take effective measures, and make practical rectifications.

We also used the LED in front of the city company headquarters building to promote insurance knowledge; and on March 3-4 and 11-12, we gathered 14 survey trucks to carry out large-scale street promotion activities throughout the city. Covering the main streets in the city, 4 counties and overpass areas. Enhance brand strength and expand the popularity and reputation of xx PICC Property and Casualty Insurance Company.

3. The theme is clear and the focus is on practical results

xx PICC Property & Casualty Insurance Company firmly grasped the theme of "standardized operations, establishing a business with integrity, and service first" in the activities, and publicized to the general public: "What is insurance? Why should we buy insurance?" How to fill in the investment form, etc." On the concentrated publicity day, pedestrians or nearby residents stopped to watch from time to time, and many people came forward to inquire about various insurance products, how to make claims, etc. The atmosphere was very lively, and many citizens praised the publicity activities for being well done. Gotta be in time.

4. The publicity was in place and the effect was significant

During the event, xx PICC Property and Casualty Insurance Company actively communicated with the news media and increased publicity in the media. An advertisement commemorating the 315 Consumer Rights Protection Day was published on the city TV station. Through different perspectives, it provided timely coverage of the "standardized operations, integrity, and service first" promotional activities, which aroused strong responses in the society; we also re- The content of the publicity display board has been updated so that the general public can more intuitively understand the specific content and practices of xx PICC Property & Casualty Insurance Company of China to "serve with integrity and be an insurance company that satisfies the people", and deepen their understanding of our company's insurance products and quality services. To a certain extent, it has a very good publicity effect.

In short, through the 315 insurance themed publicity activities, it first played a role in educating employees and training the team. "Integrity marketing" has been deeply rooted in the hearts of xx PICC Property and Casualty Insurance and has become the practical action of every salesperson; Secondly, it has further established a good corporate image of XX PICC Property and Casualty Insurance in the whole society, strengthened the concept of honest service of each employee, and improved the company's overall service level; thirdly, it has strengthened the construction of integrity and self-discipline in the industry and promoted The continuous improvement and improvement of the insurance industry's integrity system has played a positive role in promoting the company's development and social harmony. ;