Bank 520 activity marketing plan (selected 5 articles)

In order to ensure the smooth development of the activity, it is usually necessary to prepare an activity plan in advance. The activity plan is based on the purpose and requirements of the activity. A written plan for arrangements in terms of , methods, methods, progress, etc. How to write an activity plan to be more effective? The following is the bank’s 520 event marketing plan (selected 5 articles) that I compiled. Welcome to read and collect.

Bank 520 Event Marketing Plan 1

In order to thank new and old customers for their support and love, - the bank Changsha Branch joined hands with BBK Venus Store, Changsha Tianhong Department Store, and Zhuzhou Wangfujing Shopping Mall to hold " Shopping becomes more and more exciting with Bohai's second season of May Day activities. The specific plan is as follows:

1. Event Time

May 1, 20xx - May 7, 20xx

2. Event Location

BBK Gold Star Store, Rainbow Department Store, Wangfujing Shopping Mall

3. Activity content

(1) Shopping becomes more exciting with Bohai Shopping - Swipe your card to be polite

1. On the event day, if the accumulated spending with a single card exceeds 138 yuan, a bottle of laundry detergent will be given as a gift (limited to 100 copies per day); BBK Venus Store, Changsha Tianhong Department Store, and Zhuzhou Wangfujing Shopping Center will receive double points.

2. On the day of the event, those who spend a total of 638 yuan on a single card will receive a branded blanket (limited to 50 copies per day);

3. During the event, if the accumulated spending on a single card reaches 638 yuan, a branded blanket 3,000 yuan will be given as a gift of a set of branded tool sets (20 copies).

(2) One-stop account opening with courtesy

(3) Account opening with courtesy

1. Conduct 3 dynamic account transactions through Bohai Bank’s mobile banking. If you draw 1,000 people every month, you can get a 100 yuan Dangdang card;

2. Use Bohai Bank Card to make 3 online payments, each of which is more than 99 yuan. If you draw 100 people every month, you can get a value of 250 RMB gift;

3. The first 100 customers who complete 3 POS transactions in the month, each of which reaches RMB 999, will receive a gift worth RMB 500;

4. The month Purchase financial products through Bohai Bank's personal online banking, and 10 customers will be selected each month to receive a gift worth 1,000 yuan.

(4) Shopping mall promotional activities

Combined with other promotional activities during shopping mall activities.

IV. Other activities:

1. The Internet Banking Department is responsible for the organization of the entire activity and the production of promotional materials. The Hexi Branch, Furong Road Branch, and Zhuzhou Branch are responsible for contacting the shopping malls and implementing the Click on the location and specific cooperation content;

2. The event is limited to customers who hold Bohai Bank credit cards, and the cardholder himself/herself swipes the card on the same day

3. On-site event gifts are given in kind. Available while stocks last;

4. Choose a suitable location in the cooperative shopping mall to promote the event. The specific arrangements are as follows: Zhuzhou Branch connects with Wangfujing, Furong Road Branch, Youyi Road Community Branch, and Yingxin Road Community The branch is responsible for Tianhong Commercial Building, and the Hexi Branch and Tongzipo Road Community Branch are responsible for Bubugao Venus Store. The personal finance department, online banking department, and wealth management department of the branch sent personnel to inspect. Bank 520 activity marketing plan 2

1. Introduction to cooperative units

None

2. Purpose of the activity

To attract customers as the purpose of the activity , interact with community customers, create and experience project community culture, drive new and old customers, increase the popularity of our community bank, attract the attention of customer groups, and expand the influence and awareness of community banks.

3. Key points of activity content

1. Activity content

1) Somatosensory games to attract attention

In order to attract new and old customer groups Get to know my community bank, come into my community bank, this game activity is specially organized to achieve eye-catching results.

Arrange a fixed period of time every week to carry out somatosensory game interactive projects at the door of my community bank (or within the scope of ability). The content and activities of this game are novel and refined, and at the same time it has a national fitness effect, which will definitely attract customers passing by, and these customers who stop must be the customer group our bank is looking for. In addition: Customers who participate in the somatosensory interactive game need to sign the event participation details registration book and leave their phone number as the source of our bank's customer information.

2) When the customer attracts a certain number of people, you can continue to carry out the prize-winning Q&A session.

Visiting customers can not only experience the fun of somatosensory games, but also participate in prize feedback for answering questions. The publicity will definitely achieve the desired effect.

2. Suggestions for communication topics

Suggestions for answering questions are as follows:

1. In what year was a certain bank established?

2. What is the business philosophy of a certain bank?

3. What are the product specifications of a certain bank’s financial products? Questions can be selected that are specific to customer needs.

4. Publicity methods

(1) Deliver event advertisements in newspaper boxes in communities surrounding community banks;

(2) In elevators in communities surrounding community banks Post marketing activity advertisements inside and on the publicity board;

(3) Promote activity information through WeChat;

5. Activity feedback and track sales actions

Carry out according to the activity The situation will be analyzed by on-site personnel to answer customer questions and provide targeted services to customers. For customers who participate in game interaction, targeted in-depth digging will be conducted after the game is over.

4. Target customer organization

1. Target customers

Target customers include: visiting customers from the surrounding communities of the community bank through publicity, as well as old and new customers that day;

　2. Customer Organization

The new and old customers who make appointments come to our bank on the same day. The reception staff will conduct a brief understanding and then provide guidance. The consulting customers are brought to the consultation area, and the game participating customers are brought to the game area to register, and the game begins. After the regular staff explains the game methods and precautions, the interactive games and Q&A games will begin. Customers who answer our bank's questions correctly will be given exclusive souvenirs from Bohai Bank.

5. Arrangement of time and place

1. Time:

Any holidays or legal rest days after the community bank opens

2. Location:

At the door of our community bank (or within the scope of our capabilities) Bank 520 activity marketing plan 3

1. Activity goals

To express gratitude The long-term concern and support of our customers for our branch has further enhanced our market influence. Our branch holds the following marketing activities with gratitude, strives to repay customers' trust, is committed to enhancing customer value, and seeking development with customers. Sharing creates fruitful results.

2. Activity content

(1) Carry out the themed activity of "Win big prizes with deposits, good luck comes to your doorstep"

1. Activity target: all deposit customers of the branch.

2. Activity time: May 1, 20XX - May 7, 20XX.

3. Activity rules: During the activity, any customer who goes to the branch to make a deposit of XXXX yuan will be eligible for a lottery. At the end of the activity, 20 lucky customers will be selected to win XX products worth XXXX yuan. .

(2) Carry out the themed activity of "Win Loans, Good Luck Comes Every Day"

1. Target audience: all loan customers of the branch.

2. Activity time: May 1, 20XX - May 7, 20XX.

3. Activity rules: During the activity, all customers who go to the branch for loan business will be eligible for a lucky draw. At the end of the activity, 20 lucky customers will be selected to win XX products worth XXXX yuan each.

(3) Carry out the themed activity of “Use electronic banking to get surprise gifts”

1. Activity target: all corporate online banking, personal online banking and mobile banking customers of the branch.

2. Activity time: May 1, 20XX - May 7, 20XX.

3. Activity rules: During the activity, first, branch corporate online banking customers who use corporate online banking to complete more than 5 accounting transactions (inclusive), and the cumulative amount reaches 1 million yuan can participate in the lottery. At the end of the activity 10 lucky customers will be selected and each will receive XX products worth XXXX yuan. Second, personal online banking customers and mobile banking customers of the branch will respectively complete more than 5 (inclusive) personal online banking and mobile banking accounting transactions, and the amount of each transaction will be Those who spend more than 200 yuan can participate in the lottery and receive the following prizes: 20 first prizes (10 each for personal online banking and mobile banking users) will win XX products worth XXXX yuan respectively, and 500 second prizes (personal online banking and mobile banking users). Each of the 250 mobile banking users) will receive a 100 yuan phone recharge card.

3. Event Arrangement

After the event, a lottery will be held in mid-May. The lottery will be conducted under the notarization of the notary department and will be randomly drawn by computer. The winning information will be announced in the business halls of each branch branch. , and collect the prizes at the designated location.

4. Activity Statement

Within one month from the announcement of the winners list, if the customer receives the prize at the designated location in the future, it will be deemed that the customer has automatically given up.

5. Promotion of the event

(1) Promotional posters for this marketing event will be posted at each business outlet of the branch, and event information will be broadcast through LED screens.

(2) The branch will publicize this marketing activity through television, newspapers and other media.

(3) All departments and business outlets of this branch will answer customers’ inquiries about this marketing activity. Bank 520 activity marketing plan 4

1. The general theme of the theme activity

"Bank of China card gift, 'golden' happiness comes to you!"

2. Participation theme Types of activity cards

Great Wall series credit cards, Bank of China series credit cards

3. Theme activity time

April 30-May 3

4. Contents of the theme activities

(1) A major gift - "Shopping mall and supermarket shopping lottery"

During the theme activity, the accumulated consumption with the card in designated shopping malls and supermarkets reaches With a certain amount of money, you can participate in lottery activities in shopping malls and supermarkets.

Wanya Mall Standard: If you spend 500 yuan or more in a single purchase on the same day, you can participate in the mall lottery event. 5 lucky customers will be selected in the event, and each person will be awarded a 500 yuan shopping voucher.

Times Supermarket Standard: Anyone with a single purchase of 99 yuan or more can participate in the lottery. Each supermarket will draw 50 lucky customers and each will be awarded a supermarket coupon worth 100 yuan.

(2) Double gift - swipe your card to win "gold" activities

During the activity period, if you spend a total of 3,000 yuan, you can participate in the lottery to win "gold" activities ( Real estate, automobiles, wholesale, medical education, charity, and government service transactions will not participate in this event). This lottery event will be conducted based on the place where the card is issued. The Wujiang awards are set as follows:

The special prize winner will be awarded a 10g gold bar. Bank 520 event marketing plan 5

1. Purpose of the event

Create a good environment for card swiping, improve cardholders’ awareness of card use, cultivate citizens’ card usage habits, and enable more citizens to Enjoy the convenience brought by bank cards, a new settlement tool, to facilitate people's lives.

2. Activity time

May 1, 20XX - May 30, 20XX

3. Activity organization

The organizers of this event are Yizheng City Bank Card Work Leading Group Office, Jiangsu Yizheng Rural Cooperative Bank, Industrial and Commercial Bank of China Yizheng Branch, Agricultural Bank of China Yizheng Branch, Bank of China Yizheng Branch, China Construction Bank Yizheng Branch, Bank of Communications Yizheng Branch, China CITIC Bank Yizheng Branch, Bank of Jiangsu Yizheng Branch, Yizheng Postal Savings Bank, Yangzhou Yintong Company (co-organizer), and China UnionPay Jiangsu Branch provide technical support.

4. Promotional theme

Swiping UnionPay cards is a safe, healthy and fashionable choice.

5. Activity Rules

From May 1, 20XX to May 30, 20XX, all UnionPay standard cards with a card number beginning with "6" are within the jurisdiction of XX City Cardholders who spend more than 68 yuan (single transaction) with their cards at designated merchants have the opportunity to win. The awards are as follows:

1 special prize, a trip to South Korea (a prize equivalent to 6,000 yuan)

30 first prize winners, each awarded a prize worth 400 yuan

90 second prize winners, each awarded a prize worth 200 yuan

1,200 third prize winners, each awarded a prize of 10 yuan Prizes with equivalent value of ￥ No. 106 of the People's Bank of China), consultation hotline, the redemption date is from the day after winning to May 1, 20XX - May 30, 20XX, the working days during the redemption period are Monday morning 8:30-11:30, Those who fail to claim the prize after the expiration date will be deemed to have given up claiming the prize.