To sum up:

Provide all modern financial services of consumer loans to consumers at all levels.

Strictly speaking, credit card is also a part of consumer finance. Credit subjects are credit card centers of banks, and service providers are: banking financial institutions.

In a narrow sense:

Consumer finance companies established with the approval of China Banking Regulatory Commission and conforming to the provisions of the Measures for the Pilot Administration of Consumer Finance Companies, consumer-oriented consumption behaviors and financial services provided;

Pilot stage: the service scope includes personal durable goods consumption loans and general-purpose personal consumption loans, and does not involve real estate and auto loans;

Currently established consumer finance companies:

The first batch: Yin Bei Consumer Finance Company (Beijing), BOC Consumer Finance Co., Ltd. (Shanghai), Gitzo (Tianjin) and Jincheng Consumer Finance (Sichuan).

The second batch: Zhaolian Consumer Finance (Guangdong) and Xingye Consumer Finance Co., Ltd. (Fujian);

Haier Consumer Finance Company headquartered in Qingdao, Hubei Consumer Finance Company located in Wuhan, Suning Consumer Finance Company located in Nanjing and Mama Consumer Finance Company located in Chongqing have also opened.

China Post Consumer Finance Company in Guangzhou, Yin Hang Consumer Finance Company in Hangzhou and Yin Hui Consumer Finance Company in Hefei are under construction.