Apple's 24 interest-free mobile phone is a marketing tool. 24 installments can reduce the current expenditure and become installment payment, which is relatively cost-effective. As we all know, basically all mobile phones can be purchased in installments now, but most of them have interest. The more stages, the higher the source of interest.
Apple is divided into 24 interest-free installments, which is good news for some consumers with insufficient economic strength.
By staging, not only the sales volume will be increased by 100%, but also the burden of buyers will be reduced. Apple's mobile phone itself is very expensive, but through staging, you can buy your favorite mobile phone by paying only a few hundred yuan a month.
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The price of Apple mobile phone is getting more and more expensive, but the quality and innovation have not kept up with the price level. Consumers are discerning. Apple's degree policy may have some effects in a short time, but in the long run, this knowledge policy will only make Apple fall off the altar.
Apple's interest-free purchase policy is good news for some consumers with insufficient funds, but they should also spend reasonably. Although it doesn't seem like a few hundred a month, buying too much will also cause pressure, and staging doesn't mean you don't have to pay it back. There are quite a few expenses that need to be paid over a period of time.
In order to increase sales, Apple not only made some price adjustments, but also developed payment methods. In addition to APPLY PAY, Apple also allows the following methods:
First: Alipay flower buds
This is the first time that Apple has cooperated with Alipay, a subsidiary of Alibaba. As long as the order price exceeds 4000 yuan, consumers can use the 24 interest-free installments of Huabai.
Second: credit card
In addition to flower buds, users can also use the credit cards of China Merchants Bank, China Construction Bank, Agricultural Bank of China and ICBC for direct installment. It is also 24 interest-free periods.
As a consumer, as long as you have a flower shop or a credit card, you can enjoy the 24-year interest-free discount offered by Apple.
What if there is no credit card and flowers?
At present, there are many channels for mobile phone installment payment, such as JD.COM Baitiao, airplane rental installment, Suning, 1 Store.
In this way, you can still pay in installments and have a high-performance iPhone in advance at a lower cost.
After talking about installment payment, let's comment on the installment price of Apple's 24 interest-free mobile phones.
Take a 4700 iPhone8 as an example. After the 24th installment, the total price is 6700. Although it is interest-free, the total service fee is 2000 yuan, and the annual interest rate is 2 1.27% based on two years.
The seemingly attractive apple interest-free installment purchase is actually not cost-effective at all, and even has some pits.
By comparing JD.COM, Store 1 and Suning, you will find that the installment price of Apple Mall is very high. For price-sensitive consumers, you can wisely choose to handle iPhone installment business.
Analysis of the reasons behind Apple's introduction of mobile phone staging
Starting from 20 18, iPhone has launched three mobile phones: iPhone X, XR and XS MAX, but the sales volume is not ideal.
In the whole year of 20 18, the total sales volume of Apple iPhone in Greater China was more than 34 million, which was 22% lower than that in 20 17.
Especially in the fourth quarter of 20 18, iPhone shipments dropped by nearly 20%. Although the shipments of smart phones in China also decreased by nearly 10% during this period, the market share of domestic brands such as Huawei, OPPO, VIVO and Xiaomi increased.
In addition, according to the financial report released by Apple, its net profit in the first quarter of 20 19 decreased by 1 percentage point to19.9 billion US dollars.
In view of this, Apple launched 24 interest-free purchases.
However, the installment price in official website is higher than that in JD.COM, Suning, airplane rental installment and 1 store, which shows that Apple is not sincere enough.