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Analysis of current situation of credit card market

How many people still use credit cards now?

Speaking of credit consumption, people are no longer unfamiliar with it now. Credit cards were once one of the status symbols of domestic people. In recent years, Alipay’s Ant Huabei and JD.com’s JD Baitiao have become rapidly popular and have almost become a phenomenon. level of use. Recently, many people have raised a question: How many people will use credit cards in China by 2019? Compared with Huabei and Baitiao, what are the biggest advantages of credit cards? Will the number of cardholders further increase in the future?

From the perspective of usage time, the history of credit cards is obviously longer. Credit cards were initially used as a standard for businessmen in China. They can be used immediately after swiping the card, and a certain overdraft limit can meet certain turnover needs. It also saves time and has a more business-like atmosphere, and has been sought after by people for a long time. However, after the emergence of mobile payment, the threshold for convenient payment has been lowered. Regardless of the price of a smartphone, payment can be completed by simply scanning a code, making people's life consumption more convenient. In addition, many P2P platforms represented by Alipay have launched credit consumption services. Overdraft limits are no longer exclusive to credit cards, and the threshold has been lowered, making them popular in a short period of time.

If the initial P2P credit consumption is often limited to e-commerce platforms, last year Alipay’s Ant Huabei also supports offline payment scenarios, coupled with the marketing and promotion of a series of activities such as Alipay Huabei red envelopes, People seem to be increasingly accustomed to using this credit consumption business, which has extremely low thresholds and is extremely convenient. This will naturally have a certain impact on the issuance of credit cards. Judging from the promotion of credit card applications by major commercial banks and more abundant preferential activities, the competition between online credit consumption business and traditional credit cards is in a fierce state, and the competition between commercial banks The anxiety seems to be stronger.

Looking at the user portraits of the two, for young people, the use of some online credit consumption services such as Ant Huabei, JD.com and Baitiao has become more common, especially among students who spend relatively little money. The aspect is also relatively single, mainly focusing on online shopping. Some services such as Ant Huabei have the advantage of low threshold and are more popular than credit cards. However, in physical shopping and consumption, the advantages of credit cards still exist. Among many domestic P2P platforms, only Alipay and Ant Huabei currently support offline payments on a large scale. Credit cards are still the mainstream in this scenario, so the current development and application of the two Judging from the current situation, this competition is evenly matched.

According to statistics at the end of 2018, there are 0.49 credit cards per capita in the country. The number of credit cards issued by the five major banks: Bank of China, Agricultural Bank of China, Industrial and Commercial Bank of China, and China Construction Bank has exceeded 100 million. Domestic commercial banks have issued more than 100 credit cards. The number totaled 628 million, and the credit limit reached 13.98 trillion yuan. From this point of view, customers with credit cards account for about 20% of the total bank customers. They have maintained a rapid growth over the past 30 years, and there is still a lot of room for growth in the future.

Looking at the relationship between P2P platforms and commercial banks, although the emergence of P2P platforms and their expanding business levels have had a certain impact on traditional commercial banks, fundamentally speaking, P2P platforms cannot be separated from banks and stand alone. exist. Currently, P2P platforms are also planning closer cooperation with commercial banks. In addition to mobile payments and simple credit consumption, the integration of some financial products such as funds is also being actively explored.

Judging from user feedback, online financial management is more convenient and less difficult, which allows banks and P2P platforms to find broader opportunities for cooperation and greater potential for business expansion in the future. In addition, it is now common for P2P platforms to add the function of credit card repayment. This shows that under the background of the continuous improvement of the current credit system, the interoperability between credit consumption businesses has also been further strengthened. It can be said that online Online credit consumption business and the use of credit cards in offline scenarios have formed a certain complementarity, covering people's daily lives more comprehensively.

It is worth noting that credit consumption is a double-edged sword. Judging from years of development, it seems to be more suitable for people with strong self-control. Consumption is a key factor in stimulating macroeconomic growth. We also advocate Moderate consumption, but the behavior of blindly overdrafting credit without considering the actual income and future expectations should be corrected and avoided.

Objectively speaking, credit consumption is spending tomorrow’s money to fulfill today’s dreams. It enhances people’s happiness in life to a certain extent and also plays a significant role in promoting social and economic development. However, Credit consumption has caused some people to fall into debt difficulties, and there are many examples of even malicious breach of trust. Therefore, we must always remain rational about credit consumption. Only reasonable application can help our lives and improve our happiness.

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Credit card overdrafts are becoming increasingly serious. Are people's consumption concepts biased, or have banks gone bad?

With the economic progress of society, it has gradually become more closely integrated with international standards. The concept of advanced consumption in Western countries has been accepted by people. It is called living in the present and enjoying the future. In fact, while advancing consumption, , you are using your own credit, which is also the familiar credit rating. If your credit rating is very poor, no financial institution may be willing to lend you money in advance. If you have a certain ability to make money, at the appropriate time conditions. Preemptive consumption is okay because the money you "should" spend is saved for investment or other living expenses. This is a "money begets money" model.

Advanced consumption is A double-edged sword. Use it well to coordinate funds in life. If you use it poorly, it will be a boulder on your shoulders. Riding the bull and watching the bear believes that only rational consumption is within the scope of one's ability. "Borrowing" "Advanced credit limit, and the fact that you can borrow and repay it will allow you to enjoy the discount and not be troubled by future repayments. You can use the credit card as a financial management tool. If your cash is invested, as mentioned in the previous article , you use the card for consumption, which is equivalent to using cash without interest, and you can also get the financial interest of your cash. Of course, you must pay back the money on time, otherwise the cost of default will be high and it will not be worthwhile.

Credit card consumption is the demand preference of some consumer groups and is also a consumption habit. With the development of the economy and changes in the social environment, electronic technology has become more and more popular, and people have gradually moved away from the habit of cash payment. Just kidding, Now you have no chance to pick up money while walking on the street. This also illustrates the current situation of social development. Pre-consumption is just a derivative of the popularity of credit cards. Credit cards themselves do not take the blame. In fact, the emergence of credit cards has also alleviated the pain of some people. Due to economic pressure and temporary ++++ difficulties, what we need to guide is the consumption concept of rational use of credit cards, rather than putting the cart before the horse and guiding and promoting the concept of advanced consumption.

Current status of credit card research at home and abroad

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my country's credit card industry has been developing for more than thirty years and has achieved remarkable results in terms of customer scale, card issuance volume, transaction volume, etc.

However, the domestic market is becoming increasingly saturated and industry competition is becoming increasingly fierce. The fact is undeniable. The internationalization of credit card business will help card issuers improve their product systems, tap consumption potential, create new profit growth points, and get rid of the "red ocean" of competition.

At this stage, my country's commercial banks are struggling in the field of credit cards. Certain progress has been made in foreign-related clearing, foreign-related credit, and foreign-related marketing, but there is still a large gap compared with internationally renowned banks such as Citigroup and HSBC. This is mainly reflected in the single function of credit card products, the lack of cross-integration with other financial services, and the inability to Create comprehensive value for customers, etc.

Domestic and foreign research status of credit card business

With the improvement of social and economic development, people’s lifestyles are also constantly updated, and their living standards have greatly improved. In recent years, my country's bank credit card business, as a tool and form of consumer credit, has become the focus of people's social life. While using bank credit cards, people are also enjoying the benefits that credit cards bring to their lives. Convenience. Nowadays, credit cards make people's shopping and consumption process more convenient, eliminating the cumbersome process of cash payment. As people's quality of life improves, their consumer psychological needs are also gradually increasing. , the progress of my country's bank credit card business has also improved the frequency and efficiency of consumption to a certain extent.

This is the end of the introduction to the current situation of the credit card market.