Marketing promotion refers to the process of using a series of technical means (such as publicity, advertising, promotion, activities, etc.) to increase sales. In order to sell products or promote services, it aims to enhance brand awareness and sales.
Credit approval refers to a series of regulations and procedures for banks to approve the credit business applied by customers in order to manage risks and ensure the safety of funds, aiming at ensuring that banks can fully understand the background and credit status of customers in the process of credit granting, thus reducing risks and improving the quality of credit granting.
Card issuance refers to the process that banks decide whether to issue credit cards according to the application and credit status of credit card applicants, as well as information such as card number, credit limit and service life.
Transaction authorization refers to the process that the bank authorizes the transaction when the cardholder makes consumption payment through payment terminals such as POS machines. Transaction processing refers to the process in which banks record, clear and settle transactions.
The role of card issuing business
Increase loan business to obtain interest income. The issuing bank will provide specific commercial services for credit card holders, such as shopping, payment, bank withdrawal, bank transfer, credit card consumption installment and so on.
Increase customer stickiness, provide more products, and attract customers to handle other financial services in banks through various means. Increase contact with special merchants, establish a credit card customer database, analyze customers' income levels and consumption preferences, and serve the development of other products and businesses.