Market segmentation means that an enterprise divides customers in the market into several customer groups according to certain standards. Each customer group constitutes a sub-market. Between different sub-markets, demand exists An obvious difference. Market segmentation is the basic work of selecting target markets. Marketing activities in a business include segmenting a market and targeting it as the company's target market, designing the right "mix" of products, services, prices, promotions, and distribution systems to satisfy the needs and desires of customers within the segment. Function:

1. It is helpful for enterprises to explore and develop new market opportunities.

2. It helps enterprises rationally utilize various resources to the target market.

3. Conducive to formulating applicable distribution strategies.

4. Marketing strategies that are conducive to adjusting the market.

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