When I saw the red rice mobile phone coming out, it aroused great waves in the rivers and lakes of mobile phones, with both praise and blame. But no one can deny that Redmi will push the price of domestic machines to a new low and bring great benefits to consumers. Predictably, there are many potential buyers now, and a big sale in Redmi is just around the corner. But I was wrong. Lei Jun has been engaged in Internet marketing for so long and has always denied hunger marketing. He should be able to predict that Redmi will sell well. Then why did he only make 65,438+10,000 units in the first round? Is it another school of painting? The answer is yes, because Lei Jun wants to play and MediaTek can't afford it. MediaTek can be said to have a higher heart than the sky, and has been obsessed with the high-end market. However, success is also false, and failure is also false. It's difficult to take off your hat. It can be guessed that Lei Jun fooled MediaTek. Earlier, he built a low-cost machine in Redmi. MediaTek really urged to get together, but it was estimated that the price given by Lei Jun was low, and the order was not big, so we couldn't talk about it properly, and then it disappeared for a while. But why come out now? It should be that Lei Jun increased orders, and the shipment of mtk quad-core chips surged, reducing costs. Lei Jun played with tickets earlier, and now Qualcomm says this to Lei Jun, instructing him to play big. I support you. The problem now is that Qualcomm is a shareholder of Xiaomi, and he also has a low-end quad-core chip. Why does he support Lei Jun's mtk chip? If not the enemy. There are three reasons:

First, Qualcomm has been boasting that the chip has the best performance and the largest market share, and is unwilling to lower the price for low-end quad-core, or for profit margin, so it is impossible for Qualcomm to achieve quad-core within 1,000 yuan.

Second, however, MediaTek is threatening, and the low-end market is huge. Qualcomm can't let MediaTek live well either. It is said that MediaTek will leave eight nuclear, which is a counterattack. Qualcomm must sit still and take action.

Now the international IT giants have begun to put forward the strategy of returning to America. Whether it's goodwill towards Obama's employment promotion policy or the gradual disappearance of our demographic dividend, Made in China does pose a certain threat to American manufacturing. Going back to the United States is to show goodwill to Obama and promote the employment rate in the United States; The second is to suppress China and make the rising China lose its momentum. As a giant of mobile terminal equipment, Qualcomm certainly needs to do something, not to mention the American elites encouraged behind it.

So now there is a chance to kill many birds with one stone. Lei Jun wants to kill the low-end mobile phone field, and kill the "cottage machine" in Lei Jun's mouth (Redmi is better than the "cottage machine"? Not necessarily). But it is undeniable that Xiaomi has captured the appetite of many consumers in China market with its high cost performance. After all, people only have two kidneys, and Xiaomi 1 and 2 have already made China Cool Alliance feel distressed. It's time for low-end machines to harvest wheat.

But why did Lei Jun only build 65,438+10,000 units in the first batch? He can totally predict that it will sell well. This is because, first, Xiaomi is an expert in hunger marketing; Second, Lei Jun purchased hundreds of thousands of mtk chips, and it was over after several rounds. Then someone will ask, won't it increase the purchase volume? Yes, but MediaTek has realized that he has been cheated. Qualcomm and Xiaomi will kill him. Does he still dare to provide chips? But by this time, it was too late, and domestic manufacturers were afraid to use mtk, so they didn't make a profit and lost money. Be a high-end Qualcomm first, but you don't have the strength. People in Qualcomm won't sell you. Why doesn't Qualcomm cooperate strategically with Lenovo, Huawei and ZTE? Because he was afraid that these companies were powerful and would easily get stuck around Qualcomm's neck when they grew up, he asked Xiaomi to cooperate. Not to mention a family now.

Redmi Destiny is out of print for several rounds, and the domestic mobile phone is a sea of blood, with a cycle of 10 year. 10 years ago, how many domestic manufacturers died because of the suppression of foreign manufacturers such as Nokia and Motorola? Now it's time to harvest wheat again. Domestic cars will never have a bright future, because you have no extra profit to research and develop, which is similar to the fate of domestic cars at present. No, it should be the same fate as all domestic products.

I think the most tragic thing now is that ZTE, Huawei, Lenovo, especially Huawei, all have their own cpu, and their performance may be a little worse, but as long as they have time, they will have the opportunity to catch up. Now the situation is like this again, Huawei's cpu project will become a chicken rib. MediaTek's intestines were all repented, and NVIDIA's wound was accepted. Apple Samsung? People don't play with Qualcomm.

I'm thinking now, I won't be surprised if there is an article called "The Death of Domestic Mobile Phone" in a few years. The leading role must be Qualcomm, and the first supporting role is Lei Jun. It doesn't matter whether there is Xiaomi or not, because Xiaomi has long been a doll in Qualcomm, and the domestic machine is also built on Xiaomi. Wash and sleep, it's just an internet company with few people. Even bankruptcy will not affect the unemployment rate. Lei Jun has turned into a car, maybe a big plane or an aircraft carrier! Because that also makes America hate her teeth.

What about the relevant departments? Will you come out to wash the floor after the wheat harvest? Isn't it malicious competition to sell at a price lower than the commodity price? And there is a mystery in it! Is it true that after many years, Chinese people will still sigh like mentioning the cloud 10?