What are the main differences between finance and financial marketing?

I. Meaning

1. Finance is a discipline that studies value judgments and laws. This major trains professionals with financial theoretical knowledge and professional skills.

2. Financial market is a science to study the operation mechanism of financial sub-markets and the behavior of each subject under the condition of market economy. Financial market is both a tangible market and an intangible market; Meanwhile, it is a market system. Financial market is in the core position in the modern market economy system.

II. Classification and structure

1, finance

Micro-finance: that is, finance generally understood by international academic circles, mainly including corporate finance, investment and securities market microstructure.

Macro-finance: international academic circles usually refer to macro-issues related to micro-finance as macro-finance. Detailed classification:

behavioral finance

financial market

Corporate finance (CF)

Financial engineering (financial engineering)

Financial economics (financial economics)

Investment principle (investment principle)

Money, banking and economics.

International finance (international finance)

Public finance (public finance)

Insurance finance

Mathematical finance (mathematical finance)

Financial econometrics (financial econometrics)

2. Financial marketing

1) is divided into money market and capital market according to the term;

2) delivery methods are divided into spot market, futures market and option market;

3) According to the trading methods and times of securities, it can be divided into primary market and secondary market;

4) According to the transaction and pricing methods, it can be divided into open market, bargaining market, over-the-counter market and the fourth market;

5) According to the attributes of financial instruments, it can be divided into basic financial markets and financial derivatives markets;

6) According to the geographical distance between the two sides, it is divided into local, national, regional financial markets and international financial markets.

Third, the function and comparison

1, financial related comparison

Keynes's beauty pageant theory

Random Walk Theory (random walk theory)

Modern modern portfolio theory (MPT)

Efficient market hypothesis (EMH)

2. Functions of financial markets

1) the function of converting savings into investment;

2) Improve the function of social and economic welfare;

3) Provide a variety of financial instruments to accelerate the flow, so that short-term funds can be condensed into long-term funds;

4) Improve the competitiveness and efficiency of the economic and financial system;

5) The function of guiding the flow of funds.