As the name implies: it is a supermarket that sells financial products. Nowadays, many banks are carrying out financial innovation and have developed many new financial varieties, which can be used by investors to choose and invest according to their own needs. This is a financial supermarket.

At present, financial supermarkets are quietly emerging in our country and are expected to become a new trend in the development of commercial banks. Financial supermarkets have been built in Beijing, Shanghai, Zhejiang, Dalian and other places. The Shanghai Branch of the Agricultural Bank of China puts forward this service concept: as long as you are connected with the Agricultural Bank of China, you can get a full range of financial supporting services including food, housing, transportation, childbirth, investment and financial management, real estate, etc. on the shelves of the bank’s financial supermarket; at the same time, Shanghai Major banks in the city have also established "self-service financial supermarkets", "barrier-free banks" that provide sign language services to deaf-mute customers, and personal small loan businesses that can be handled with bank deposit receipts; in addition, ICBC Zhejiang Branch is implementing service innovation A new financial service project "Personal Financial Management" was launched during the project, turning the original savings bank with a single deposit and withdrawal into a financial supermarket integrating deposit and withdrawal, loans, consultation, entrustment and other functions.

A financial supermarket is a bank that integrates the products and services it operates and provides customers with a comprehensive range of services through business cooperation with peer institutions such as insurance companies, securities companies, real estate companies, etc. Integrated operation mode of multiple financial products and proliferation services.

Huang Fangping, deputy general manager of the Financial Supermarket of the Wenzhou Branch of the Agricultural Bank of China, said that in addition to integrating their products and services, they also truly have a clear picture. “That is to say, when a customer enters the supermarket and finds One of our windows, or in other words, just one person, can handle all his business with one hand.

"Financial supermarkets" are not uncommon in developed countries, and in many countries and regions, they do not exist. The concept of "bank savings office". Financial outlets scattered on the streets can undertake almost all conventional financial services. When foreign consumers enter a multi-functional "financial supermarket", it is like entering a super mall. From credit cards, foreign exchange Various financial needs such as insurance, bonds and even tax payments can be met. In Japan, many banks provide consumers with one-stop financial services that integrate banking, life insurance, and other agency services. . In the United States, ordinary people can purchase open-end securities investment funds by going to commercial banks. They can also see stock market and foreign exchange market conditions in banks. If they want to conduct transactions, all settlements can be done here at once. To some extent, it affects the traditional consumption behavior of individuals, and it has also become a symbol of a bank's image. According to statistics, consumer credit accounts for 20% of total bank loans in the United States. In Canada, 1/3 of ordinary bank loans are provided to individuals, and the financial supermarkets of the world-famous Citibank and Hong Kong's HSBC have become the main business of bank income.

With Chinese finance. The pace of market opening to the outside world is getting faster and faster, and it is necessary for us to have a comprehensive understanding of financial supermarkets. First of all, the way financial supermarkets operate as banks is different from ordinary savings outlets. The business of savings outlets is relatively simple, and their customers are. To queue up for deposits and withdrawals, Financial Supermarket combines liability business, asset business, and intermediary business. It is a change in service mode, providing one-stop service, open service, and partitioned service. Services.

The development of financial supermarkets is mainly reflected in the all-round business. Banks, insurance and securities and other financial businesses will gradually integrate into one. Banking financial products and their derivatives have become the main products of today's banks. In terms of income, traditional business has brought less than 40% of the income to banks. Second, currently, Ping An, Xinhua, Pacific and China Life. The insurance products of other insurance companies have been established in some commercial banks and postal savings banks. In the long run, the benefits outweigh the disadvantages for banks, insurance companies and consumers. The network can obtain remuneration from insurance companies and further provide customers with a full range of financial services, thereby strengthening customers' dependence and trust on the bank, making customers more closely connected with the bank, and strengthening the bank's position relative to other competitors. position; for insurance companies, through bancassurance integration, they can more quickly enter the powerful influence network of banks, and the cost of distributing products through banks is actually higher than other methods (such as insurance agents) is extremely low-cost; for consumers, they will receive chain financial services, thereby greatly reducing comprehensive costs. Larger scale. Another aspect of Rong Supermarket’s performance is its enlargement in scale. The larger the financial institution, the lower the ratio of costs to income, the more concentrated the market share, and the better the operating efficiency. In our country, due to the closed ownership structure of banks and the influence of local protectionism, there are fewer mergers and reorganizations between banks. In March 1999, China Everbright Bank took over the claims, debts and local business outlets of the former China Investment Bank, taking the first step in the asset restructuring of my country's banking industry in accordance with market principles. As the economies of scale generated by China Everbright Bank's acquisition of the original investment banks gradually emerge, more commercial banks will embark on the path of mergers and reorganizations, creating a number of large banks with sufficient capital, strong assets and wide business scope.

Although China's financial supermarket has taken the first step, this is just the beginning. There are still many imperfections in China's financial supermarket. Chen Yulu, Dean of the School of Finance at Renmin University of China: “In terms of the concept of financial management, we still lack a large number of high-quality talents. Financial management is not simply a combination of them. It should be based on the situation of each customer. The combination of various simulations requires the emergence of a large number of our financial management teams, so I think financial supermarkets have very good prospects in China, but it should be done steadily and is a gradual development process. ”

Secondly, the financial supermarket is a people-oriented business process, which emphasizes service. The current service method of banks in our country is a "come, come, come" approach. There is also the Industrial and Commercial Bank of China. If you want to buy a house, go to China Construction Bank. Find out among all the customers which ones are the ones I serve and which ones are my loyal customers to develop them. With this difference, insurance performance is the best. In China, insurance performs best. They use Although you are disgusted by the way he knocks on your door, it is actually a good change in the business model and service style.

With the gradual opening up of my country’s financial market, Bank of China is facing increasing challenges from foreign banks. The current status of Bank of China is indeed worrying, but after reforms, the government has strengthened its supervision Under the supervision of banks, banks strive to pursue their instincts and improve their business, and Agricultural Bank of China has made a good start. In the two years since its establishment, ABC Financial Supermarket has grown to more than 500 stores. As of the end of June this year, the personal loan balance of Financial Supermarket reached 75.4 billion yuan, accounting for 28% of the total personal loans of more than 30,000 branches of the Agricultural Bank of China. As competition in the financial market intensifies, whoever can provide faster and more convenient financial services will have more customers. Therefore, when the profit opportunities of traditional business methods are getting smaller and smaller, major domestic banks are focusing on personal business with broad prospects and stable income as the main direction of opening up the financial market.