As a vertical application of e-commerce in the financial industry, the platform relies on Sina's strong brand appeal, huge user flow and massive financial news information, based on domestic financial trading markets such as securities, futures, bulk commodities and precious metals, integrates offline financial tools and innovates them, so as to provide lower-cost, faster and more efficient trading channel services for every market trader. At the same time, the platform adheres to the open sharing spirit of the Internet, and takes Sina Weibo as the engine of social relations, so that every trader on the platform can quickly exchange and share each other's trading data and realize profit opportunities!