In 2007, Midea achieved an overall tax-included sales revenue of 75 billion yuan. Among them, the overall sales revenue of refrigeration household appliances group exceeded 35 billion yuan, a year-on-year increase of 30%; Domestic sales of household air conditioners are among the best, while maintaining the good momentum of being the first in export for four consecutive years; Central air conditioning ranks first among domestic brands; The sales revenue of refrigerators and washing machines has also achieved a leap-forward growth, with a year-on-year increase of nearly 40%. In the "2007 National Quality Award", Guangdong Midea Refrigeration Equipment Co., Ltd. was the only home appliance enterprise in China that won this honor in 2007.
Midea refrigeration appliances Group has been committed to the cultivation of comprehensive advantages such as brand, technology, service and quality, and has established an integrated organization and operation system and a "flexible" production and sales model for global customers, extending from household air conditioners to commercial air conditioners, from air conditioners to ice washing products, and from domestic markets to overseas markets; Guide the market consumption trend with the market concept of "persisting in leading technology and creating first-class service for consumers"; Actively carry out technical cooperation and exchanges with foreign countries, and improve technology research and development capabilities by introducing, digesting and absorbing various core and cutting-edge technologies; Establish a scientific and systematic human resource system and use world-class information technology to improve the scientific and international management level of enterprises.
Facing the future, Midea Refrigeration Appliance Group will continue to adhere to the business philosophy of "creating a better life for mankind" and continue to devote itself to enterprise innovation and sustainable development. By pursuing the core values of "value first, benefit enjoyment", we will further give play to the comprehensive competitive advantages of enterprises, shape and cultivate their core competitiveness, and ensure that their air conditioners, refrigerators, washing machines and other products will continue to maintain sustained and stable development in the future.
Household Air Conditioning Division is affiliated to Midea Refrigeration Appliance Group, and currently has nearly 10 190 employees. It is a business platform integrating R&D, production, marketing and service of household air-conditioning products. It has tens of millions of household air-conditioning production lines and air-conditioning sales networks all over the country, and its products are sold all over the country.
The domestic air-conditioning division has two production bases, Wuhu Industrial Park and Wuhan Industrial Park, forming an annual production capacity of100000 units and the most complete air-conditioning industrial chain in China. With a nationwide marketing system and strong independent technology research and development capabilities, it has formed a large-scale and powerful business department integrating scientific research, production and marketing.
The domestic market of household air conditioners has maintained a rapid and steady growth. Among them, the annual sales volume in 2006 reached 6 million units (including Valin), and it is estimated that 7 million units of various air conditioners will be sold in 2007.
The domestic air-conditioning division will continue to take the opportunity of the Group's "New 353" strategic development, adhere to the core value concept of "value is respected and benefits are enjoyed", and "in three to four years, strive to catch up with and surpass the domestic air-conditioning market, realize the domestic air-conditioning market sales volume 1, and the domestic air-conditioning brand first promotion rate 1, and finally become the domestic air-conditioning market leader". Midea Household Appliances Group is a secondary industrial group under Midea Group, and it is a comprehensive manufacturing enterprise with daily consumer appliances as its leading products.
NEC Group has eleven business departments, including China Marketing Headquarters, International Marketing Division, seven product divisions (household appliances, microwave appliances, environmental protection appliances, washing appliances, whole kitchen and bathroom, fine appliances, clean and healthy appliances), ASEAN Division and lighting appliances company, with 59,000 employees. In addition to the headquarters in Shunde, Guangdong, NEC has established production bases in Zhongshan, Guangdong, Suzhou, Jiangsu, Wuhu, Anhui and Guixi, Jiangxi, and established overseas production bases in Vietnam and Belarus, with a total area of over 5,000 mu. Midea Electromechanical Group is one of the second-class industrial groups controlled by Midea Group, which has jurisdiction over purchasing center, micromotor division, washing motor division, Ande Logistics Company, Qingjiang Electric Company, Li Zheng Seiko Company and Witt Maintenance Company, and shares in Shaanxi Hu Axiang Joint Venture Company.
Electromechanical group insists on manufacturing core components of household appliances as the core, and produces air-conditioning motors and washing motors on a large scale; Expand logistics procurement business and provide integrated services such as procurement, warehousing, cutting and processing, logistics, import and export customs clearance and futures operation; Strengthen the machinery and equipment industry, mainly including air compressors, industrial motors and pavement maintenance equipment; Actively integrate the industrial chain, specializing in the manufacture of pump valves, machine tools, airborne heavy precision castings and auto parts. Intelligent frequency conversion technology, internationally renowned brand compressor.
It can ensure high energy efficiency ratio and save energy and electricity during cooling and heating operation.
The bifurcated pipe connection is adopted, which is convenient to install and reduces the length of copper pipe.
Extra-long refrigerant piping connection: 50m for main pipe, 40m behind branch pipe, and 150m for main pipe, making installation more flexible.
Working range: refrigeration-5℃ ~ 43℃, heating-15℃ ~15℃, even in the cold north. DC variable speed technology, R4 10A environmental protection refrigerant, the system has a higher energy efficiency ratio.
Using advanced mute technology, the indoor noise is only 26 decibels.
Multi-pipe multi-connection system is suitable for small and medium-sized units, and its installation is simple, fast and reliable.
Operating range: refrigeration -5℃~43℃, heating-15℃~ 15℃, which is the leading level in the industry, that is, heating can be carried out in winter in cold areas in the north. Specially designed wind pressure self-balancing function ensures fresh and smooth indoor air.
High and low air volume adjustment function, low air volume at night is more calm, and five air inlets realize multi-point simultaneous exhaust.
With overload thermal protection function, the operation is stable and reliable.
Maintenance-free self-lubricating ball bearing, DC variable speed technology to ensure continuous silent operation, R4 10A environmental protection refrigerant, internationally renowned brand turbo compressor.
It can ensure high energy efficiency ratio and save energy and electricity during cooling and heating operation.
The bifurcated pipe connection is adopted, which is convenient to install and reduces the length of copper pipe.
Extra-long refrigerant piping connection: 50m for main pipe, 40m behind branch pipe, and 150m for main pipe, making installation more flexible.
Even in the cold north, the cooling working temperature range is -5℃~43℃, and the heating working temperature range is-15℃~ 15℃.