The main reason is that the styles of Chinese gold are simple, the complexity of the process is different, and the processing fees incurred are different. Like some large brand stores, the brand effect is also part of the reason for the high price. That’s why Chinese gold appears cheap.

It is normal for the price of gold jewelry brands in first- and second-tier cities to be higher than that in third- and fourth-tier cities. Since costs such as rent, labor and various endorsements are higher than in small cities, gold prices are also different in different cities. In jewelry stores in third- and fourth-tier cities, if the price of gold is too high, few people will buy it. After all, consumption levels exist objectively. Naturally, third- and fourth-tier cities cannot be compared with first- and second-tier cities.

The influencing factors of gold price mainly include time, style and shape, and are also related to the brand. If it is an international brand that has been established for a long time and is endorsed by famous celebrities, then the price will naturally be higher. ?Some brands that focus on quality may ignore issues such as celebrity endorsements, and the prices will be lower.

Everyone should pay attention to analyzing various factors when making a choice. Different brands have different characteristics, and you should choose according to your own circumstances. International market conditions will also affect gold prices, which is also one of the most critical factors.