Release time: 2011-0/-2518: 28 Source: Tencent Finance []
Xú Zhēng, Director of Market Development Division of Precious Metals Business Department of Industrial and Commercial Bank of China.
Tencent Financial News 65438+1October 25th Xú Zhēng, Director of Market Development Division of Precious Metals Business Department of Industrial and Commercial Bank of China, visited Tencent today, and made a comprehensive analysis and review of last year's gold market, and analyzed the hot-selling gold products in the market one by one, so as to guide the operational strategies that should be paid attention to in gold investment.
Xú Zhēng, precious metals business department of ICBC: accumulation makes gold investment more convenient.
Xú Zhēng said that gold products can also be like fixed investment of funds, and people can get in touch with and invest in gold more closely. You can choose to buy gold for three days every month. At that time, you chose No.5, 15 and No.20, which can be shared equally every month. This year, we launched a product with accumulated funds. The minimum monthly investment for this product is 200 yuan, which is very low. You can choose grams, the lowest is 100. You can choose a fund or a gram to make a fixed investment in gold.
Xú Zhēng suggested that if you allocate 5% to 8% of your financial assets to gold assets, it should be said that it is very helpful for your overall ability to resist risks.
Wonderful views of guests:
We feel that in precious metals investment, not only do I buy a gold hedge, but more importantly, all our customers allocate precious metals in their entire financial assets. Some famous economic experts, including Buffett, have mentioned that everyone, your own financial assets, the so-called financial assets are the funds that you can realize and use flexibly. If you allocate 5% to 8% of your financial assets to gold assets, it should be said that it is very helpful to your overall ability to resist risks.
One of the biggest advantages of margin is that you can set your own stop loss point. For all investors, especially those who like to try high-risk customers, you can set your own stop-loss points, including you can set your own stop-loss points, so that your investment income will be greater.
Sometimes we also meet many customers. He said how much I used to earn, and sometimes I was a little greedy. I think it is a principle to invest in these risky products and set up a stop-loss point. You have a psychological price.
The following is an interview record:
Moderator: Dear netizens, hello everyone! Today, we are honored to invite Ms. Xú Zhēng, Director of Market Development Department of Precious Metals Business Department of Industrial and Commercial Bank of China. Welcome, Miss Xu.
Xú Zhēng: Hello, everyone!
Moderator: The topic to be discussed today is the hottest investment variety of 20 10: gold, which has been rising all the way, and now it is approaching the Spring Festival. Physical gold and gold ornaments on the market also sell well. We want to know something about precious metals business of ICBC.
Xú Zhēng: In 20 10, the precious metals business of the whole bank made great progress. The annual trading volume of precious metals exceeded 400 billion yuan, reaching 437.9 billion yuan, an increase of 10% compared with the same period in 2009, and the total precious metals reached 2,404 tons, an increase of nearly 24 times compared with 2009. This number has risen sharply. In addition, the proportion and total amount of our precious metal-related business in the same industry have reached the first level in the same industry. In 20 10, the customer scale of our precious metal business also exceeded 2 million, reaching more than 2.4 million, an increase of 1.6 million over the beginning of the year, more than doubling.
Moderator: ICBC is also a leader in this business line.
Xú Zhēng: It should be said that the current situation has achieved good results among peers.
Moderator: With the turmoil in the international financial situation, gold has also fluctuated up and down, which has attracted the attention of investors. ICBC has launched many products, including trading products and gold wealth management products. What should we investors pay attention to when choosing these products?
Xú Zhēng: At present, ICBC has the most complete precious metal product system among domestic peers. Just now, the moderator also said that we have four systems for precious metal products, including our physical products and our transactions, including our financial management and financing system.
I'd like to take this opportunity to make a brief introduction, so that our investors can make better choices according to their actual situation. At present, physical products are mainly culture-oriented. One of ICBC's physical products is well-known in the market, which is our "Ruyi Gold". It's investment gold bars. It should be said that its overall value mainly includes the raw material price of gold. On this basis, ICBC charges a small amount of basic expenses for processing and scheduling.
Generally speaking, if you want to invest in your personal collection, we suggest that you invest in physical gold bars because of its low premium. If there is a demand for theme products, including gifts, we feel that there are many theme products in the physical category now. For example, at least three grams of "Ruyi Money" are antique money, like "Brother Kong Fang" and four designs of "Fulu Xi Shou".
It's very popular now, because all children spend 1000 yuan on lucky money, but three grams of money is about 1000 yuan.
Xú Zhēng: Generally speaking, children give gifts and people can collect them. At the same time, it is also a continuation. It would be better if it were released for a few years, including future series. There are such things as "flowers bloom with wealth", "good luck", peony flowers on every gold bar, and "good luck" in China. This man can express himself very well. Including last year, we launched a series of God of Wealth products, focusing on our precious metal theme. After the launch of this product, it is also very popular in the market.
Xú Zhēng: Our precious metal series includes gold and silver, and the silver is Wu Caishen. The door is open. Welcome. If it is a god of wealth, we use gold materials to make it. One is to "enter the god of wealth" and the other is to "respect the god of wealth". You can provide it or silver at home.
Last year, we also launched some silver products, which were also influenced by many products on the market.
Moderator: Last year, silver rose faster than gold.
Xú Zhēng: Our silverware products can also meet the needs of ordinary people. For example, we have introduced Ruyi silver ingots, just like the ancient ingots. After coming out, the demand is in short supply now, including many other silver products. Because the total price of silver is still relatively low, it is more suitable for gifts. The price of silver needs to skyrocket, and the whole meaning and appreciation space are also relatively large.
Moderator: Through the skyrocketing last year, I believe that the demand for precious metals will be higher this year.
Xú Zhēng: Yes, judging from our recent sales, it is also very popular. In addition to physical products, we can also provide all investors with gold and silver trading products. At present, ICBC's own products are account gold and account silver. What I want to recommend to netizens is the account silver product, because this product has one of the biggest characteristics. Relatively speaking, its investment threshold is very low, and the unit price of silver is around 6 yuan. If you are junior silver, it's only a few hundred dollars. This transaction volume is also very large now.
Last year, if our whole transaction doubled to 24 times, it may be that the main transaction is also silver-derived products.
Xú Zhēng: The product of Account Bank was launched only in June last year. Just like account gold, it is similar to stock trading. For example, buy at a low price and sell at a high price. It has no leverage. The gold and silver we made ourselves have no leverage, so we can't extract the real thing. It's just a little trading, a bit like investing in stocks. Especially suitable for you to do this. Buy low, sell high. Recently, the price fluctuation is also particularly large.
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Xú Zhēng, Director of Market Development Division of Precious Metals Business Department of China Industrial and Commercial Bank, visited Tencent.
Xú Zhēng: In this year's case, we represent T+D gold and silver products of the Gold Exchange. Leverage, margin 15%, magnified more than 5 times. In addition, it can also be done in both directions. Just like the current situation, as long as the direction is clear, whether it is long or short, there will be gains. But also can be delivered, and finally the corresponding physical objects can be extracted. This piece of trading products is also better.
Xú Zhēng, precious metals business department of ICBC: accumulation makes gold investment more convenient.
In addition, there is a product, which is between the gold in the account and the real thing. Last year, we launched a gold accumulation product, which is a bit like a fixed investment of a similar fund.
Our gold products can also be like the fixed investment of the fund. You can choose to buy gold for three days every month. At that time, you chose No.5, 15 and No.20, which can be shared equally every month. This year, we launched a product with accumulated funds. The minimum monthly investment for this product is 200 yuan, which is very low. You can choose grams, the lowest is 100. You can choose a fund or a gram to make a fixed investment in gold.
It has one of the greatest advantages. We will allocate your monthly funds to you for investment according to the trading days and working days of this month's exchange. For example, if I have 22 trading days this month, your 200 yuan will be divided into 22 trading days, and I will buy you some gold every day. With this product, the fluctuation of gold price has no influence on you. Because all your prices for a year are shared equally by all your prices for a year.
You can redeem this one of ours. After a certain accumulation period, you said that I want to cash it now, and you can cash it directly online. You can do it yourself in online banking. I want to redeem it. Click the redemption button and the funds will arrive directly. The price is based on the listing price of the gold exchange on that day, and we deduct a handling fee. If you say that I have accumulated a certain number of grams and want to exchange gold products, and this gold product can only be exchanged for physical gold bars since we launched it last year, I can now exchange other themed products, including products that ICBC cooperates with some high-quality enterprises to sell on a commission basis.
For example, there are many consignment products to be launched in the next stage, including Disney's products, including Xu Beihong's products, which can be exchanged in kind, including the Asian Games.
Moderator: Like this product, who were the target customers of ICBC at that time?
Xú Zhēng: Ordinary people. Because our original minimum weight of gold bars was 20 grams, we just introduced 5 grams and 10 grams last year, including 3 grams of small grams. After the launch of these small ones, they are particularly popular with investors. Everyone thinks it's appropriate to buy or give away, because the total price is relatively low. The threshold of gold accumulation is 200 yuan or1g. I may not have that much money to buy gold products for white-collar workers who just started working, but I can save a little every month and give it to my parents at a certain time. I can keep it as my dowry or give it to my friends.
Moderator: Now, under the current inflation situation, most people choose gold as the most effective way to fight inflation.
Xú Zhēng: As I said just now, the advantage of this product we have accumulated is that all gold prices are shared equally. No matter when you enter, it is correct, because you don't have to worry about the impact of gold price fluctuations on your investment.
Moderator: And there is a saying in the market that gold will experience a bull market for ten years. If we people buy this product now, he will go in at any time because it is not affected by fluctuations.
Xú Zhēng: Whether it's a bull market or a bear market, because it allows you to accumulate gold every day and every working day, and because the price of gold fluctuates every day, for ordinary people, your investment will be handed over to ICBC for interplanting, so you don't have to worry about it yourself.
Compere: Can you tell us something about the R&D team behind such a good product?
Xú Zhēng: Our products are jointly developed with the World Gold Council, and the whole investment, product research and development and system support are relatively advanced in China. The World Gold Council has also introduced many foreign investment experts to help us resist risks. This is a trading product.
In addition, we also launched some wealth management products linked to precious metals. Last year, we launched the first financial portfolio product named "Jin Ruyi", which was snapped up in seven days. Last year, as long as we made wealth management products linked to gold, the income was very good. At that time, we launched a 3-month wealth management product with a yield of about 3.5%. It's a three-month period, and most gold hooks are short-term.
Wealth management products are mainly aimed at our investors. Now many customers are asking, what should I do if I want to cash in after buying gold from ICBC? I think there are several ways. One way is to go to the designated outlets of ICBC and accept the repurchase of the gold you bought. Besides, you can pledge gold, and I will pledge it from you. As long as it meets the purpose of the loan policy, it can revitalize the fixed income. When you have money, you pay it back, and this gold is yours. It will be very convenient for you to get it back.
Xú Zhēng: We take the oath now. The first step is pledge in kind. ICBC's physical products are the gold bars I just mentioned. This year, we will also pledge the development account. I have accumulated 20 grams. You pledge me, bind the account and pledge.
Moderator: Financing should be very popular with everyone.
Xú Zhēng: It's also very popular. We have just started to do a pilot project in the whole bank and started to promote it nationwide in the second and third quarters of this year. It is also very convenient for netizens in the future.
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Moderator: In China, ICBC established the Precious Metals Business Department in 2009, which is the first in the same industry. What is the position and role of Precious Metals Business Department in the market now through the development of these two years?
Xú Zhēng: On September 9th, 2009, we established the first precious metal franchise in China. At that time, we chose a very good time, because it opened at 9: 09 in the morning, and we said it was the purest gold in the world, with five 9s. That day was also very interesting. On our opening day, the international gold price exceeded $65,438+0,000 per ounce. At that time, I felt that gold had exceeded $65,438+0,000. Is it about to plummet? But since then, gold has never fallen.
People in the industry joked that the international market may also be concerned that China seems to pay more and more attention to this kind of precious metals investment, because the world's largest bank has set up such an institution alone. On September 9 this year, when we celebrate our first anniversary, it is a very appropriate time. The international gold price exceeded $65,438 +0.300 per ounce, and has been hovering at this stage recently, without falling below. The previous stage also reached $0/400 per ounce/kloc.
After the establishment of our precious metals business department, it should have a great impact on the whole international market, including domestic counterparts. After our establishment, many large international organizations related to precious metals visited us one after another. They were mainly optimistic about China's huge and vast market to seek cooperation with ICBC's precious metals business.
Moderator: Last year, the central bank and six ministries and commissions also issued a document to promote the gold market and strongly encourage commercial banks to be market makers. Does our ICBC have such a plan and plan?
Xú Zhēng: It may take a long development stage to truly become an international market maker, because you must have a strong R&D investment ability, and you must have a very accurate judgment on the whole political and financial situation. As a market maker, you must also have a certain right to speak. At present, we are not the most involved in the gold market in China, and most of them may still be busy in China.
If you really go to the international market, there are not many participants in this area.
Moderator: In fact, gold is also in recent years. It seems that our people have gradually realized this product. With the lowering of the threshold, we can also participate. Of course, after the launch of the accumulation fund, I believe more people will participate in gold investment. What are the plans for the accumulated funds in the future?
Xú Zhēng: Just now, we briefly introduced our current provident fund business. We accumulated this piece every time last year, and now it has developed from a few days a month to accumulating gold for customers every working day. In addition, the scope of my gold withdrawal is relatively wide, and I can only lock the brand gold bars. Now I can also withdraw the products of the cooperative enterprise. In the future, MPF products will provide people with better channels for gold investment.
At present, we only open an account at the counter. We can handle it on the ICBC website after April, and your 24-hour account opening transaction is ok. And we now find that the business of saving money is sometimes a means for customers to buy gold on their own initiative. For example, some customers think that the price of gold has plummeted a little today. I actively lock in the price of gold, so I can operate online by accumulating funds. Then you lock in the gold price and buy10g or100g. It is not only an evenly dispersed investment method, but also actively accumulates in this respect in a certain period of time.
Accumulate the future development trend, and also as an equity product, further open up the function of fund management in the later period.
Moderator: That is to combine accounts with financing.
Xú Zhēng: Yes.
Moderator: ICBC pioneered precious metal sales model and precious metal flagship store in China. What is the long-term significance of this move to ICBC's precious metals business, or what effect can it have?
Xú Zhēng: In September this year, we opened the first batch of precious metal flagship stores in Shanghai, Beijing, Jiangsu and Shaanxi. Our flagship store mainly uses this kind of low-cabinet service. It turns out that when you went to ICBC to buy gold, we saw a glass bar over there, which may not be convenient for customers to buy, including marketing recommendations. Now that we have taken the gold out of the glass cabinet and put it in the low cabinet, you can enjoy the treatment of buying precious metals in the gold shop and operate directly.
When we opened the flagship store, we actually wanted to turn it into such a marketing promotion center, business processing center and customer service center for the whole precious metals in the region, thus forming such a three-center role. At the same time, through the creation of the flagship store, the outlets of the surrounding industrial and commercial banks can be upgraded to serve customers' precious metal business.
Moderator: I think the number of customers consulting precious metals business at outlets should gradually increase. Because sometimes people go to ICBC's trading points to handle business, people consult more about investment and wealth management, because other personal businesses are operated online, such as precious metals business, and people consult more about counters.
Xú Zhēng: Actually, we feel that investors in China have obviously raised their awareness of investing in precious metals or gold, especially after the financial crisis. And after this, the promotion of some products and service channels related to various banks is also very fast.
We feel that in precious metals investment, not only do I buy a gold hedge, but more importantly, all our customers allocate precious metals in their entire financial assets. Some famous economic experts, including Buffett, have mentioned that everyone, your own financial assets, the so-called financial assets are the funds that you can realize and use flexibly. If you allocate 5% to 8% of your financial assets to gold assets, it should be said that it is very helpful to your overall ability to resist risks.
We think we should consider the investment of the whole precious metal from the perspective of financial asset allocation. If you think about it from this aspect, then you can choose whether to choose physical objects, transactions or financial management.
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Moderator: Now everyone thinks that gold is an indispensable product in financial planning. We now have financing, trading and wealth management products on the market. I think the best is the accumulation type, as if all these products are strung together, and the threshold can be relatively low. The operation is also relatively easy.
I think ordinary customers who like trading may find his things not easy to operate and can't understand them at once.
Xú Zhēng: We used to sort out which customers all precious metal product systems were suitable for. For example, you don't have any experience in precious metals investment, just like Ding Bai, and we don't know anything. I want to buy some gold now, which is quite good. I suggest you start with the physical products of gold or the accumulated gold products. Because of this, first, the investment threshold is relatively low; Secondly, for you, whether you buy in kind or after, you will care about the price of this gold.
Many people say that the last time I bought gold, the price was 280, but now it has gone up by 300. He has a special sense of accomplishment. If you accumulate, you will always pay attention to the fluctuation of gold prices, and there will be a threshold for entry. If you don't know anything, start with these products. If customers have certain experience in securities investment, there are still many investors in China. As long as you have done securities, our account gold and account silver are what we call paper gold and paper silver. You can try.
Especially paper and silver, first, its investment threshold is not high, and second, it is somewhat similar to stock operation, which is easier than making stocks. Because there are so many stocks, you don't know which one to choose, but the whole price fluctuation of gold still changes periodically. For example, our geopolitical and economic factors and so on, it has some connections.
Moderator: Because I had an analysis before, he said that now people buy some paper gold every June and sell it again in February and March next year. There should be no problem with 20% income.
Xú Zhēng: What he said is a phenomenon. Because June and July are the off-season of gold, and the Spring Festival is the peak season of the whole gold, which raises the whole international gold price. The period of gold fluctuation is obvious, and its fluctuation period is not stable there for a long time, but relatively large up and down. As long as you master the time, there are still many opportunities to earn the price difference in the middle. For example, if you think the price of gold is relatively high, you can make silver first. The fluctuation period of silver may be longer than that of gold, but its fluctuation range is still close to that of gold. When one thing affects gold, it will also have a certain impact on silver.
Moderator: Apart from gold and silver, do ICBC have other precious metals like this?
Xú Zhēng: Not yet, but we have corresponding plans, and other precious metals will launch accounts and physical products one after another.
Moderator: Other precious metals are under planning.
Xú Zhēng: It may be implemented gradually. The second aspect I just mentioned, investors can also try it. In addition, if he has experience in gold investment and is an old customer of original paper gold or account gold, because he has been here for a long time and may be familiar with the changes of the whole gold cycle, we suggest him to do some business of acting as an agent for gold exchange, delaying gold and delaying silver, because it is leveraged and two-way. Account funds have one of the biggest shortcomings. Relatively speaking, it is one-way. When you buy gold and silver, you have to be optimistic about the income. If it is declining now, I can't seem to help it. At this time, we can make deferred products. If this product is directional, you only need to look at the direction, no matter how short it is, you will get benefits.
Moderator: Gold can make money as long as it looks at the right direction, no matter how the market goes. More people will participate in the investment of gold derivatives, which have higher leverage, and the most important thing in investment is to avoid risks. How do you think these customers can better avoid risks?
Xú Zhēng: Actually, at present, the gold derivatives provided by commercial banks in China are not very rich. As we are now acting as an agent for the gold exchange, our deferred products are still relatively mature, because the gold exchange has been in operation for some time now.
This product is also relatively mature.
And one of its biggest advantages is that you can set your own stop loss point. For all investors, especially those who like to try high-risk customers, you can set your own stop-loss points, including you can set your own stop-loss points, so that your investment income will be greater.
Sometimes we also meet many customers. He said how much I used to earn, and sometimes I was a little greedy. I think it is a principle to invest in these risky products and set up a stop-loss point. You have a psychological price.
Compere: If more people make profits, his winning points have long been forgotten. And at the time of stop loss, more people are holding the mentality of stock trading. The more depraved they are, the better their mentality will be. Just like the stock is falling all the way now, everyone's mentality is better than when it was soaring. Are there similarities between speculating in gold and speculating in stocks?
Xú Zhēng: Gold speculation and stock trading are related, but they are not completely related. As we said before, the business of account gold and account silver is very similar to that of stocks, because when it goes up, you just keep making profits. When it goes down, you have no choice but to cut the meat and throw it away. Deferred products, such as what we are introducing now, effectively circumvent this point, which is similar to our stock index futures because it can do two-way business.
And now customers who trade in gold and those who trade in stocks will have different concerns. Customers who do gold trading will pay more attention to the development of international financial market and political economy. Moreover, customers who do gold trading are more focused on the external market and spend more time at night. Doing stock trading mainly depends on some domestic political economy. Of course, stock trading is now more linked to the international market, but it may pay more attention to a domestic industry and an enterprise.
Moderator: With the gradual development of China's gold market, what impact will it have on the whole pattern of world gold?
Xú Zhēng: For several years, China has been the largest gold producer in the world. Last year, China became the second largest gold consumer in the world after India. I think China's position in the international market may be felt, and its position in the gold market is becoming more and more obvious. In fact, from the perspective of per capita investment in gold, the per capita investment in China is still very low.
Looking at ICBC's per capita figures, I just said that the gold asset allocation of customers is 5% to 8%, but now customers are less than 1%, and the awareness in this regard is not very strong. Per capita, there is still a big difference.
The second big problem is that we are almost in a blank spot in the international market, including the right to speak in the gold business. This piece may also require us to constantly strengthen our own strength in order to have such an opportunity to participate more in the competition in the international market.
Moderator: What are the main areas of investment products of some precious metal customers of ICBC at present? For example, is it an account or financing, or is there more wealth management products?
Xú Zhēng: Judging from the customers formed last year, we exceeded 2 million last year, reaching more than 2.4 million. More than 654.38 million households are engaged in cumulative products, which are still very suitable for ordinary people. The proportion of other customers with investment transactions is not very high.
Moderator: Silver has not accumulated yet. If Silver has this product, I believe that the number of customers will not only increase by 24 times, but also be larger.
Xú Zhēng: We can see from the transaction of account banking that the transaction of account banking has been developing at a speed of 1000 tons almost every month since it was launched last year, which is very, very fast, because the whole transaction cost is low after all, so customers frequently speculate.
Moderator: Under the background of high inflation rate, it is more reasonable for us people to allocate the percentage to 5 to 8 when investing in gold or precious metals or bank wealth management products.
Xú Zhēng: That's what Buffett said. This is also based on the actual situation of different customers, because some customers have different risk preferences. Considering the overall assets of my family, my financial situation and my risk preference, I don't think this ratio is a fixed figure. For example, some customers are particularly willing to engage in investment transactions, and if they may be willing to get more income in the stock market, they may allocate assets in this regard. But some clients are conservative, and I don't have a good idea or time. I think we can invest more in gold and precious metals.
Moderator: As far as everyone is concerned, everyone has their own financial plan, or their own investment channels.
Today, I would like to thank Director Xú Zhēng for introducing so many kinds of gold investment and the details that should be paid attention to in the investment process. Thank you for your attention. Thank you, Director Xu. Thank you. Bye!
Xú Zhēng: Thank you! Goodbye!