All Internet platforms need to obtain an Internet drug trading license if they want to sell drugs and health care products. The anchor should sell medicine and be qualified as a professional doctor. Not all the live broadcast rooms can sell medicines. If you have a physical store qualification certificate, an Internet drug trading service institution qualification certificate, and an Internet drug information service qualification certificate, it is legal to sell drugs online. If it lacks a license or a physical store, breaking the law may constitute the crime of illegal business operation. Consumers who find websites that illegally sell drugs can report directly to the official website of the "Window for Letters and Visits" of the US Food and Drug Administration, or to the provincial food and drug supervision and administration department where the website is opened. Advertisements that require pre-release review according to laws and administrative regulations such as medical treatment, medicines, medical devices, pesticides, veterinary drugs, health foods and formula foods for special medical purposes shall not be released without review.

Attention should be paid to selling drugs in live broadcast: (1) During live broadcast, it should be emphasized that "please purchase and use according to the drug instructions or under the guidance of pharmacists"; (2) It is suggested to describe the advertisement approval number in the live manuscript; (3) The content that should be clearly marked must be clearly visible in font and color, easy to identify, and continuously displayed in video advertisements; (four) shall not contain information of state organs, scientific research institutions and medical institutions; (5) There shall be no "hot sale, snap up, trial use", "family necessities, free treatment, free gift", "evaluation, ranking, recommendation, designation, selection, reward", "invalid refund, insurance of insurance companies" and other contents; (6) There shall be no "safety", "safety without toxic side effects" or "little toxic side effects".

Can I sell medicine on the spot?

1. When selling special commodities such as drugs, medical devices, health foods and formula foods for special medical purposes, business operators shall obtain corresponding qualifications or administrative licenses according to law. As long as the documents are complete and the drugs produced by regular manufacturers are sold, it is not illegal.

2. The anchor shall ensure that the information is true and legal in the live broadcast, and shall not make false propaganda on drugs to deceive or mislead consumers.

3. The drugs sold by the merchants shall be legal, conform to the rules of the webcast marketing platform, and shall not sell or provide illegal drugs, and shall not infringe upon the legitimate interests of the platform and any third party.

Legal basis:

Criminal law of the people's Republic of China

Article 225 Whoever, in violation of State regulations, commits one of the following illegal business operations and disrupts the market order, if the circumstances are serious, shall be sentenced to fixed-term imprisonment of not more than five years or criminal detention, and shall also, or shall only, be fined not less than one time but not more than five times the illegal income; If the circumstances are especially serious, he shall be sentenced to fixed-term imprisonment of not less than five years, and shall also be fined not less than one time but not more than five times his illegal income or his property shall be confiscated: (1) dealing in franchise, monopoly goods or other commodities whose business is restricted by laws and administrative regulations without permission; (2) buying and selling import and export licenses, import and export certificates of origin and other business licenses or approval documents stipulated by laws and administrative regulations; (three) without the approval of the relevant competent departments of the state, illegally engaged in securities, futures, insurance business, or illegally engaged in fund payment and settlement business; (four) other illegal business activities that seriously disrupt the market order.

Measures for the supervision and administration of online drug sales

Article 21 pharmaceutical production and marketing enterprises shall not directly sell prescription drugs to the public by mail or internet transactions.

Article 28 stipulates that those who directly sell prescription drugs to the public by mail or online transactions shall be ordered to make corrections, given a warning and fined less than twice the value of the drugs sold, but the maximum amount shall not exceed 30,000 yuan.